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Focus Group Study We are living in a dynamic consumer environment, where the demand for innovation is higher than ever.But,make no mistake not all innovations see strong consumer acceptance. A focus group study conducted at the onset of a product development could actually give you an indication of that before you even put your money.
Ethnographic Research Before you start designing your product or your services methodology, a perfect comprehension of consumer`s genuine issue is basic. One of the fundamental points of interest related with this type of research is that it can unwind and investigate sudden issues which would some way or another stay slippery.
Brand Awareness Study There is an ever increasing need to align your marketing strategy to changing market conditions, quickly and accurately. Every brand faces unique challenges that they will need to address in their brand awareness studies. We believe every brand awareness study should be customized as per requirement to capture the brand associations that contribute the most to brand equity and the marketing activities supporting the brand.
Consumer Satisfaction Survey Customer satisfaction survey gives you the opportunity to follow your happy clients (to transform them into your envoys) and your despondent clients (to plug holes and hold their business). It’s a demonstrated truth that 94% of unsatisfied clients don’t gripe, however 90% of those leave and never return.
Many organizations are rushing to become innovative which requires a substantial investment both in terms of dollars and manpower. But, we believe innovation is also about seeing existing things in new light.