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Due to their high demand, fast moving consumer goods, or FMCG, need to be quickly restocked. Because they are typically daily necessities like common pharmaceuticals, canned or frozen food items, daily necessities and beverages, etc., they sell for a low price.
Fast Moving items are so-called for another reason—they are non-durable and perishable.These products are regularly bought at the level of consumption and retail, thus their elasticity is minimal.
Since consumers make no effort to choose between products, it presents a greater challenge for marketers to catch their attention and keep them coming back to their brand of the same thing again and time again.
Its quick consumption, affordable costs, brief shelf life, and wide distribution all help to fuel its expanding turnover.
The Mexico FMCG market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
A key player in the FMCG industry for many years is a Mexican enterprise. The e-commerce team understood that data analytics was essential to preserving visibility of their portfolio across both omnichannel and pure-play retailers because they had a relevant portfolio of big major brands.
The team tried to persuade KAMs to prioritise e-commerce in view of the continued post-pandemic challenges and growing inflation.
KAMs can be convinced of the value of digital shelf monitoring by seeing how a data-driven approach improves account decision-making.
It converted their top KPIs into measurements that they could track and manage with the use of digital shelf analytics tools.
gave content metrics a top emphasis after KAMs recognised product content as a concern area. For priority SKUs and merchants, set goals and tailored the application to report on those KPIs.
The e-commerce team and the rest of the company were more aligned as a result of teamwork. To further encourage KAMs, the baseline for sales-based bonuses was decided to be the digital shelf score.
They used tools to increase the performance of their material and their digital shelf score. Power users now control how the tool is used by the corporation, putting information into practice to enhance operations and boost sales.
