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Australia’s Sydney was the origin of Inika. The safe and trustworthy vegan makeup and beauty line from Inika is still available. By including the best, purest, and most effective botanicals in its formulae, Inika has developed into one of the most reputable and well-respected vegan makeup businesses.
The Australia Vegan Skincare Market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
Australian retailers of the Gen Z skincare line Skin Proud launched. These inexpensive, vegan, and cruelty-free skincare products can be added to existing routines or used as a starting point for new ones.
They have received approval from PETA. More than three-fifths (63%) of respondents to a recent survey by Mintel claimed to be motivated by cosmetics firms that featured diverse imagery in their advertisements.
The vast majority of people who indicated they wanted to see diversity in beauty and grooming advertisements claimed they did so because it “reflects real life” (68%) and “shows that there are numerous ways to be beautiful.
A quarter (24%) of beauty shoppers said they have shopped with minority-owned beauty businesses, and almost half (47%) said they have looked for or purchased from brands with diversity or inclusivity in the past year.
Marketing in the beauty industry is rapidly moving from “aspirational” to “inspirational.” Successful brands understand how important it is to show a strong commitment to diversity and inclusion in all facets of business, including product development, advertising, and employment. Customers are urged by the brand to accept their true selves and advocate the idea of being proud of both their flaws and their strengths.
The products are gentle enough for all skin types due to the natural extracts used in their formulation, such as pomegranate, raspberry, coconut oil, and rose water, as well as hyaluronic acid, Vitamin C, niacinamide, and AHAs.
To make it simple to understand what time to apply each product as part of a morning or evening regimen, the package of each contains a “emoji” symbol — either a day for the sun or a night for the moon.
