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Contrary to natural fibres, which are taken directly from living things like plants or animal fur, synthetic fibres are made by humans through chemical synthesis.
Scientists have worked hard to reproduce naturally existing animal and plant fibres, and they have succeeded in doing so.
Synthetic fibre is a type of man-made textile fibre that is created wholly of chemicals, as opposed to fibres composed of natural materials like cellulose or protein.
Check out man-made fibres. Synthetic fibre is used in a wide range of industrial products, including as performance fabrics, face masks, filters, and the upholstery and apparel industries.
The Europe synthetic fiber market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
Woolmark begins an international campaign against synthetic textiles. To spread awareness about the use of fossil fuels in textile production and to promote wool as a natural, renewable alternative, The Woolmark Company has started an anti-synthetic fibre campaign.
The advertisements will be distributed around the US, UK, France, and Australia during the month of September, including on billboards in well-known places including Times Square in New York and Piccadilly Circus in London.
The centerpiece of the campaign is a 60-second video that features three people trying to swim across an oily pool while reading the caption, “Every 25 seconds, an Olympic-sized pool of oil is used to make synthetic clothing.”
The data was derived from a study by the Ellen MacArthur Foundation. The text reads, “wool is 100% natural, 100% biodegradable, and 100% renewable,” as the models peel off the oil to reveal wool clothing while strolling over rolling green landscapes.
Additional digital outdoor advertising displays and a microsite are presented in conjunction with the movie.
In a pre-campaign focus group, Woolmark, a professional organization that promotes and defends the interests of Australian merino wool and runs a certification program to make sure suppliers adhere to certain standards, discovered that 8 out of 10 participants were unaware that synthetic fabrics are made from fossil fuels.
These reasons alone show how crucial it is to switch to a circular, slow fashion model to wear clothing made of natural fibres like Merino wool.
