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Ghana’s retail market is comparatively sizable and growing. It is distinguished by a blend of contemporary and conventional retail models that accommodate a wide range of consumer preferences.
Traditional markets, street vendors, neighbourhood stores, supermarkets, shopping centres, and e-commerce websites all make up Ghana’s retail scene. Traditional markets and unofficial retail are still crucial components of the industry.
In Ghana, e-commerce is expanding with rising internet usage and smartphone adoption. The Ghanaian e-commerce business is dominated by larger specialist platforms and online marketplaces like Jumia and Tonaton. Ghana has a thriving entrepreneurial culture with a large number of indigenous retail brands, especially in the food and apparel industries.
Ghanaian consumers have a variety of preferences, with cost, value, and convenience playing a significant role. A sizable segment of the population continues to be served by traditional markets and local businesses, especially in rural areas.
The Ghana retail market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
In Ghana, Melcom offers Westinghouse Homeware both in-person and online. Melcom Limited is a rapidly expanding company that currently operates a network of 49 retail locations, eight Cash ‘n’ Carry depots, and an online store. Melcom Limited adapts to the changing needs of its clients across the nation as it expands at a rapid rate.
As a result, Melcom may be referred to as “Where Ghana Shops” and Ghanaians can shop from the comfort of their own homes. The only “Home Grown” organised retail chain in Ghana and the biggest in the West African region is without a doubt Melcom Limited, the first business founded under the Melcom Group of Companies.
Melcom, which is growing every year, manages retail space in all significant towns and cities. The largest shop will be expanded, eight new stores will open, and Melcom Mini, a new idea in convenience stores, will debut. These preparations have already been made
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At Westinghouse, they power lives by offering dependable home electronics, lights, and appliances that use sustainable energy. They aim to enhance daily living with dependable innovation that connects people together for the times that matter as the company that over a century ago gave electricity to America.
