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For many Ethiopians, beer is the most popular alcoholic beverage in the nation. Ethiopia is known for producing both homemade and traditional alcoholic beverages in addition to commercial beer. The beverage of choice for social gatherings, festivities, and events, beer is extensively drunk in Ethiopia.
Beer drinking is customary on several occasions, including the Ethiopian New Year (Enkutatash).Due to its ability to create jobs, collect taxes, and source raw materials for local agriculture, Ethiopia’s beer sector plays a major role in the nation’s economy. In Ethiopia, beer is deeply embedded in culture and customs, frequently serving as a social hub during religious ceremonies and customary celebrations.
The Ethiopia beer market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
The new premium beer brand Waliin is introduced by United Beverages SC, a brewer based in Ethiopia. Currently, a few places around the nation are selling the new premium lager beer.The new plant has cutting-edge technology, including a waste management and treatment system that aims to improve the facility’s extremely efficient operations, as well as a manufacturing system that is completely connected with SAP technology.
The brewery intends to use 100% local procurement in the foreseeable future, using 50% locally obtained raw and packaging materials in its manufacturing facility today.Along with the recent debut of Anbessa Beer, Waliin Beer has increased its competitiveness in the Ethiopian beer industry, which is dominated by companies like Komari Beverages, Habesha Breweries, Heineken Ethiopia, and BGI Ethiopia.
Consumer choice is shifting towards low-alcohol and craft beers, which is one of the most significant changes in the beer market.With the introduction of their new liqueur brand, Arada, Komari Beverages brought hard seltzer to the Ethiopian market.
Arada is a sugar-free cocktail beverage containing 5% alcohol by volume that is available in three distinct flavours: apple, pineapple, and lime.It is presented in a visually appealing bottle with the primary goal of drawing in young people, who worldwide consume the greatest amount of hard seltzers and are always searching for a lighter alcoholic option.