There is an urgent need to develop an understanding that data and intelligence are not one or the same thing. We believe Intelligence is refined from data and is actionable. Competitive intelligence accrued at right time could take your understanding of market a notch higher, permitting a 360 degree perspective of shrouded patterns, competition, and purchaser conduct to think of precise forecasts of where the market is headed. The usefulness of competitive intelligence is not just limited to strategic planning team but it spreads further to product managers, product development personnel and business development.
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