We are living in a dynamic consumer environment, where the demand for innovation is higher than ever.But,make no mistake not all innovations see strong consumer acceptance. A focus group study conducted at the onset of a product development could actually give you an indication of that before you even put your money. Focus group study can make a world of difference in getting feedback for a new product concept from a targeted set of consumers before launching it in the market. Our experience in the industry tells us that focus group study is to a great degree cost and time compelling.
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