Market Positioning Assessment

As product categories continue to see more overlap and marketing budgets are not seeing a proportional increment. Marketers across the globe are rethinking their approach to brand positioning. The conventional concentrate on utilitarian advantages is not any more adequate. Creating a compelling, relevant, and differentiated brand positioning under shrinking timelines is becoming more difficult than ever. Essentially there are two important questions to which every marketer is seeking answers for are

  1. How to align the organization to deliver the brand positioning to desired consumer segments?
  2. How to design the brand proposition?

We believe, we have the responses to them.

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