As product categories continue to see more overlap and marketing budgets are not seeing a proportional increment. Marketers across the globe are rethinking their approach to brand positioning. The conventional concentrate on utilitarian advantages is not any more adequate. Creating a compelling, relevant, and differentiated brand positioning under shrinking timelines is becoming more difficult than ever. Essentially there are two important questions to which every marketer is seeking answers for are
We believe, we have the responses to them.