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With the changing lifestyle and thought process about fitness in recent years, the investment in the activewear industry has gone up. Investors are seeing growth and profitability in the Indian market.
Based on a product, the gender, fabric and the distribution channel , the activewear market is segmented in India. Fashion sense of the Indian consumers is changing and another major reason for the comfortable yet stylish athleisure category is rising demand and rise in the profitability.
The Indian activewear market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2027, registering a CAGR of XX% from 2022 to 2027.
India’s one of the leading power dressing brands Aditya Birla Fashion and Retail Ltd (ABFRL), has launched a new sub-brand in activewear, Flex. It targets the young professionals powered by Van Heusen. It enlightens with super style clothes and gives a comfortable experience to the customers. It includes a range of t-shirts, jackets, sweatshirts, shorts, and tracks pants for men.
It features a quick-drying fabric, high stretchability, and durability. The Van Heusen Flex range is targeted at self-drive, passionate, stylish young professionals focussing on health and wellness. Van Heusen Flex is a fashionable and comfortable addition to the standard of living of the people.