ACTIVEWEAR MARKET IN INDIA 

 

INTRODUCTION

 

With the changing lifestyle and thought process about fitness in recent years, the investment in the activewear industry has gone up. Investors are seeing growth and profitability in the Indian market.

 

 

Based on a product, the gender, fabric and the distribution channel , the activewear market is segmented in India. Fashion sense of the Indian consumers is changing and another major reason for the comfortable yet stylish athleisure category is rising demand and rise in the profitability.

 

INDIA ACTIVEWEAR MARKET SIZE AND FORECAST

 The Indian activewear market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2027, registering a CAGR of XX% from 2022 to 2027.

 

RECENT DEVELOPMENTS

 

Sl No.	Company	Development
1.	Adidas	Adidas has launched its shopping application for mobile and this app uses Artificial Intelligence (AI) and it has developed an improved wishlist to understand the user interests and preference.  Adidas has opened its First flagship store in India. This store offers Customization, Personalization and Localization.
2.	PUMA	PUMA has launched IPL team Royal Challengers Bengaluru athleisure range of products. It had the rights to launch a fan-wear range of products in all varieties. It has opened its second largest store for India in Gurgaon.
3.	FILA	FILA has partnered with Superlicks to celebrate the new product launches.  FILA is launching FILA X BTS “Love Yourself “ collection India. FILA and KROST expanded their partnership to reveal the Apparel, accessories and footwear collections.
4.	Decathlon	Decathlon has opened its new store in Saket, Delhi. Decathlon is opening 60 stores in India in the next 5 years. Decathlon’s products are 60% Made in India.
5.	Nike	Nike is joining the Metaverse by launching virtual sneakers. Sneaker giant gets serious about Southeast Asia, and the Nike app has come to India.
6.	Skechers	Skechers has introduced new variety of walking shoes called “Go Walk 6”
7.	Asics	As there is a business growth of 25%, Asics is opening 18 stores in india. Asics has launched an e-commerce platform in India.

 

 

RECENT LAUNCH

India’s one of the leading power dressing brands Aditya Birla Fashion and Retail Ltd (ABFRL), has launched a new sub-brand in activewear, Flex. It targets the young professionals powered by Van Heusen. It enlightens with super style clothes and gives a comfortable experience to the customers. It includes a range of t-shirts, jackets, sweatshirts, shorts, and tracks pants for men.

 

It features a quick-drying fabric, high stretchability, and durability. The Van Heusen Flex range is targeted at self-drive, passionate, stylish young professionals focussing on health and wellness. Van Heusen Flex is a fashionable and comfortable addition to the standard of living of the people.

 

 

COMPANY PROFILES

1. Adidas
2. PUMA
3. FILA
4. Decathlon
5. Nike
6. Skechers
7. Asics

 

THIS REPORT WILL ANSWER FOLLOWING QUESTIONS

1. What is the average selling price in the activewear right now and how will it change in the next 5-6 years? 
2. Market share of activewear manufacturers and their upcoming products
3. Cost advantage for OEMs who manufacture activewear in-house.
4. 5 key predictions for next 5 years in activewear .
5. Latest trends in activewear, by every market segment.
6. The market size (both volume and value) of activewear in 2022-2027 and every year in between
7. Global production breakup of activewear , by suppliers.
8. What is happening overall in India’s activewear Market.
9. Who are the major players in the activewear Market?
10. What are the business opportunities in the India activewear Market?
11. What is the target group for the India activewear Market?
12. What are the strategies for the India activewear market in the next five years?
13. What are the Threats in the India activewear market in the next five years.