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With the changing lifestyle and thought process about fitness in recent years, the investment in the activewear industry has gone up. Investors are seeing growth and profitability in the Indian market.
Based on a product, the gender, fabric and the distribution channel , the activewear market is segmented in India. Fashion sense of the Indian consumers is changing and another major reason for the comfortable yet stylish athleisure category is rising demand and rise in the profitability.
The Indian activewear market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2027, registering a CAGR of XX% from 2022 to 2027.
Millennial shoppers around the world, not just in India, are becoming more interested in niche athletic brands. In the foreseeable future, this consumer base could increase to 100 million. Early this year, lifestyle brand Tego plans to introduce their womenswear line. One of the markets for sportswear that is expanding the quickest worldwide is India.
Additionally, the pandemic has hastened the expansion of the women’s fitness industry. The businesses taking first place in this competition aren’t copying models used by other countries’ brands. Particularly now that consumers are pickier and are disappointed by inconsistent fit, ineffective odour control, and cumbersome commodity materials.
Instead, Indian business owners are paying attention to the needs of the consumer and developing collections that address those needs. Many founders have been able to draw on their prior buying experiences, which helps. In India, finding high-quality sportswear has never been easy.
They were sized for ladies in the western world, hence they frequently have uncomfortable materials, bad sizing, and unpractical designs. Thus, following thorough R&D and community polls, new companies are currently debuting their brand with the goal of producing unbelievably comfortable sportswear specifically for Indian women.
Following fruitless searches for clothing that could withstand athletes’ severe training needs, the concept for the brand emerged. In the past ten years of their high-impact exercise, people have experimented with nearly all well-known brands.
They recognised the frequent problems experienced by women like them as being waistbands that roll down awkwardly, thin fabrics, and a lack of fresh colours and styles. Most wear out within 6 months, are not squat-proof, and lack mindful materials in their composition. India-specific standard sizing is a major area of focus. Another important issue is comfort. They produce soft, cosy clothing that you won’t want to rip off as soon as you finish working out.
As a result, domestic businesses with crossfit to café-inspired aesthetics and high-performance textiles have emerged. Although many of our customers have a fitness mindset, they may not always consider themselves to be sports-focused. Despite leading an active lifestyle, they do not let it define them.
As a result, they provide them streamlined head-to-toe apparel that is stylish, useful, and ageless. These brands are also developing looks that are easily adaptable from your Pilates class to a coffee shop in response to the increased need for comfort-driven, occasion-neutral clothes. An illustration would be the trendy yet useful fashions from Pace Active and the playful tie-dye leggings and sports bra sets from Silvertraq.
India’s one of the leading power dressing brands Aditya Birla Fashion and Retail Ltd (ABFRL), has launched a new sub-brand in activewear, Flex. It targets the young professionals powered by Van Heusen. It enlightens with super style clothes and gives a comfortable experience to the customers. It includes a range of t-shirts, jackets, sweatshirts, shorts, and tracks pants for men.
It features a quick-drying fabric, high stretchability, and durability. The Van Heusen Flex range is targeted at self-drive, passionate, stylish young professionals focussing on health and wellness. Van Heusen Flex is a fashionable and comfortable addition to the standard of living of the people.
