GLOBAL AD NETWORK MARKET
INTRODUCTION
An ad network market is an aggregator that collects and sells ad inventory from publishers to advertisers. It serves as a go-between.
As the digital advertising business developed in the late 1990s and early 2000s, publishers and advertisers found it increasingly challenging to handle the purchasing and selling of ad inventory.
By directing transactions via them, ad networks provided order to the chaos. Ad network Market are primarily businesses that collect and curate publishers’ ad inventories, sell them to advertisers, and charge a fee for doing so.
Ad network Market undertake the heavy lifting for marketers by categorizing ad inventory based on demographics, behavioral factors, or context. Ad inventories are purchased and sold in large quantities.
Ad network Market is similar to stockbrokers in the stock market in that they assist you in purchasing the appropriate stocks based on your needs.
Programmatic advertising includes both ad networks and ad exchanges. Google AdSense, Media.Net, BuySellAds, and Conversant are examples of ad networks.
Based on the aggregated data, they anticipate the quantity of publisher inventory available for purchase by advertisers, who subsequently make purchases based on these forecasts.
Initially, inventory was not sold in real-time, but this has changed dramatically as more networks transition to programmatic selling.
However, the progression of the ad purchasing process towards programmatic over time has involved a multifaceted network of exchanges, servers, data sources, and much more. All of these technology gears work together to form the sophisticated programmed machine.
GLOBAL AD NETWORK MARKET DEVELOPMENTS AND INNOVATIONS
| S No | Overview of Development | Development Detailing | Region of Development | Possible Future Outcomes |
| 1 | Twitter Sold Mobile Ad Network MoPub To Applovin For $1.1 Billion | Twitter Sold its mobile Ad Netowrk MoPub to App Lovin at an asset value of 1.1 US Billion Dollars. | Global – USA | This would enhance better Technologies and production |
GLOBAL AD NETWORK MARKET DYNAMICS
| SI No | Timeline | Developments |
| 1 | Q1-2022 | ironSource, a Business platform for the App Economy acquired the mobile marketing and monetization company Tapjoy specialised in secured ad network platform. |
| 2 | Q4-2021 | Blockchain Exchange Network developed a next generation ad tech platform built using blockchain, designed to optimize ad space by giving audiences control of their privacy preserving ad network and currently launched in Arizona for beta testing. |
| 3 | Q4-2021 | The electronics equipment such as laptops, smartphones, PCs etc, sales surged after the pandemic and the internet usage also increased with huge data consumption, and ad networks saw sudden increase in ad revenue. |
| 4 | Q4-2021 | Video ad network has the maximum stake in the content ads impressions, especially in social media apps like YouTube, Facebook, Snapchat, Pinterest etc. |
| 5 | Q4-2021 | Digital marketing and innovative technology enables content creators (publishers ) to create content and earn through the impressions of ads. The social media usage has surged which directly increases the ad markets and networks revenue. |
An ad network is a technological platform that acts as a go-between for a group of publishers and a group of advertisers. Ad networks were among the first pieces of advertising technology to debut in the mid-1990s, when internet advertising was just getting started.
They were in charge of the same things they do now: assisting marketers in purchasing available ad space or inventory across numerous publications.
Ad networks generally combine unsold ad inventory from numerous publishers and sell it to advertisers at a significantly cheaper price than a publisher’s direct sales.
The increasing relevance of ad networks is due to the fact that customers frequently refer to a significant volume of online material in a short period of time.
This makes it difficult for advertisers to organize an advertising campaign because an ad published on many publisher websites may reach the same customer multiple times.
Ad network software addresses this issue in two ways, including the integration of the sale of advertising on many publications. Second, it makes use of technology like data-driven tracking to broaden the reach of ads.
Consumers are concerned about their privacy and may take steps to prevent being monitored. The tracking capabilities of ad network software is determined by the consumer’s decision to disable tracking.
Consumers may choose to block at a low or high level. In truth, blocking tracking by customers has little effect on the externalities that publishers face.
If ad levels fall as tracking effectiveness improves, there may be persistent blocking at equilibrium. Furthermore, advancements in ad network software and the installation of enhanced software are projected to provide chances for growth in the ad network market in the near future.
GLOBAL AD NETWORK MARKET SEGMENTATION
The Global Ad Network Market can be segmented into following categories for further analysis.
Ad Network Market By Usage Area Type
- Ad Dashboards
- Ad Conversion Tracking
- Attribution Reporting
- Ad Performance Tracking
- Ad Solution Tracking
Ad Network Market By Business Application
- B2B
- B2C
Ad Network Market By Regional Classification
- Asia Pacific Region – APAC
- Middle East and Gulf Region
- Africa Region
- North America Region
- Europe Region
- Latin America and Caribbean Region
GLOBAL AD NETWORK MARKET NEW PRODUCT LAUNCH
Netflix’s wager to launch an advertising business on its platform is currently in full gear. The company is carefully contemplating a new ad-supported tier and starting its own advertising company inside the platform after losing subscribers during the first quarter of the year.
Netflix, said the streaming company is in contact with all potential partners about assisting it in breaking into the advertising market. Netflix’s claims that if the advertising market “becomes so essential that we want to have control over it,” the company will likely start with an established player.
If Netflix introduces a new ad-based tier of its membership, WSJ notes the significant development. In actuality, the corporation has been slow to respond to its several offers.
The only significant streaming service that presently charges extra for 4K material is Netflix. Additionally, even Apple TV+ now includes tailored advertisements before the start of its audiovisual performances.
The company stated during the Cannes Lion conference that Netflix sought to create an advertising experience that would be “more integrated and less interruptive” than conventional TV advertising.
According to executives, The Washington’s Zeus advertising technology division just created an ad network.
For two years, the network has been in development. Marketers have long expressed the desire to purchase advertisements on reputable websites like premium news publishers with the simplicity and effectiveness of platforms like Google and Facebook.
This advertising network fixes that. Zeus Prime, a solution that enables businesses to purchase ads in real-time, was introduced by The Post. It was initially restricted to a select group of Washington, D.C.-based advertisers, and they could only purchase advertising on the Post.
Some of Zeus Technology’s current publishing partners, including the Ad Council, Dallas Morning News, and soon Graham Media Group—which runs seven local media hubs—will join the team.
With technologies like Zeus Performance, a tool that speeds up publisher advertisements loading, Zeus Insights, a first-party data tool used for ad-targeting, and Zeus Video, a platform for selling video ads, Zeus Technology supports over 125 publishing clients.
The self-service ad network will be a crucial chance for The Post to attract advertising dollars from customers who want to react to current events and the news cycle.
RECENT TECHNOLOGICAL TRENDS IN GLOBAL AD NETWORK MARKET
| SI No | Timeline | Company | Developments |
| 1 | Q1-2022
| Octopus Interactive | German telecommunications company T-Mobile will acquire rideshare ad network company Octopus Interactive. |
| 2 | Q1-2022 | Octopus Interactive | Digital advertising technology company Pubmatic partnered with Octopus Interactive one of the largest ad network of rideshare screens in the US, to use its side-sell platform. |
| 3 | Q3-2021 | Adsterra | Global ad network firm Adsterra introduced a referral program in its platform, the publishers can invite others to the ad network and earn passive income as a lifetime commission by inviting new webmasters. |
| 4 | Q2-2021 | Smarty Ads | Global ad tech solution provider Smarty Ads partnered with leading smartphone supplier Xiaomi for the richer in app advertising business. Xiaomi will publish high quality Smarty Ads on its device that enables it to generate in-app traffic from Xiaomi’s largest mobile market share. |
Ad networks pool ad inventory from various supply sources and link them with demand sources searching for ad space. A mobile ad network’s supply sources are generally applications from publishers and app developers.
Some ad networks provide a platform for advertisers to sign in and control their campaigns on the demand side. Others provide a managed service in which account managers engage with clients and utilize their skills to ensure that campaigns operate well.
On the technical level, integrations are often provided for the supply-side to offer their inventory and for the demand-side to activate and monitor campaigns.
Supply-side platforms and ad networks compete for publishers and advertising revenue on a daily basis for market share. Simultaneously, each are progressively attempting to offer some of the other’s features, greatly blurring the distinction between them.
Because marketers are looking for a one-size-fits-all solution, we are presently seeing a scenario in which ad networks are progressively beginning to provide numerous SSP features.
Programmatic direct is a novel alternative to ad networks that simplifies and lowers the cost of selling display advertising. It automates the campaign’s direct ad-buying procedure.
It is a non-RTB (non-real time and non-auction) technique of purchasing guaranteed ad impressions in advance from certain premium sites.
Simply described, programmatic direct is technology that combines the capabilities of an ad network with a specialized self-service panel for publishers and advertisers.
The method is similar to direct purchase from publishers in that impressions may be assessed individually i.e. advertisers can choose to target only particular placements on a website.
AD NETWORK MARKET COMPETITIVE LANDSCAPE
| SI No | Timeline | Company | Developments |
| 1 | Q1-2022 | Applovin Corporation | Applovin Corporation completes its acquisition of Twitter owned mobile ad platform Mo Pub for USD 1.1 billion. |
| 2 | Q4-2021 | Global | In the year 2020 many advertising and marketing technology companies recorded massive revenue and some companies went public and invested huge amounts in the ad industry. |
| 3 | Q2-2021 | AcuityAds & Amazon Publisher Services | Digital advertising company AcuityAds will integrate its business with Amazon Publisher Services to enable direct access to the advertising marketplace for its advertisers. |
| 4 | Q2-2021 | Mo Pub | Leading monetization platform for mobile apps Mo Pub’s overall annual revenue in 2020 was $188 Million. |
Ad network Market play an important role in the ever-expanding mobile ad business, assisting advertisers in optimizing reach, campaign placement, engagement, and installations.
Advertisers typically employ seven ad networks. The more money spent; the more media outlets are utilized. It all boils down to available resources, such as funding and crew size.
Advertisers are astute in their selection of ad networks. All ad networks make high claims, but it’s critical to know which ones deliver on dependability and performance.
Glispa Ad Network market is involved in development of Ad Network requirements in the market and technological enhancements focused on better innovative approaches.
Glispa’s patented technology enables it to optimize campaigns for mobile marketers on several levels. We use cohort analysis to make real-time modifications to campaigns and guarantee that the client’s KPI objectives are fulfilled, lowering acquisition expenses.
The specialized network operations team regularly checks campaign traffic and uses advanced pre-conversion measures to ensure that our customers only receive quality consumers.
Glispa’s mobile ad network, powered by a worldwide team of professionals and cutting-edge ad technology, provides users with the best lifetime value and engagement levels, assisting advertisers across the world in meeting their user acquisition goals.
Infolinks Network is continuously developing technologies of highest requirements and importance within the marketing access and associations in the market.
Infolinks circumvents this issue by providing a unique collection of free and lucrative ad units, including InFold (overlay advertisements), InText (text links ads), InTag (tag cloud ads), InFrame (banner ads in margins and frames), and In-Screen (smart interstitial ads).
The availability of such solutions leads to improved SEO, reduced user intrusion, enhanced relevancy, and better space use. Over 350,000 publications benefit from Infolinks’ high monthly income.
They are well-known for working with the world’s largest marketers, including Facebook, Microsoft, Amazon, and eBay. The technology is easy enough to integrate with a website and is available to any publisher with no start-up costs, minimum page views, or minimum revenue.
AD NETWORK MARKET COMPANIES PROFILED
- Propeller Ads
- Ad Sense
- Ad Cash
- Amazon Publisher Services
- Pop Ads
- AdSterra
- Smarty Ads
- Traffic Force
- Info Links
- Revenue Hits
- Ad Blade
- Undertone
- Bid Vertiser
- Vibrant Media
- Glispa Ad Network
- Mo Pub
- Unity Ads
THIS AD NETWORK MARKET REPORT WILL ANSWER FOLLOWING QUESTIONS
- Ad Network Market size and Forecast, by region, by application
- Average B-2-B price for Ad Network Market, by region, per user
- Technology trends and related opportunity for new Ad Network Market tech suppliers
- Ad Network Market share of leading vendors, by region,
- Coronavirus impact on Ad Network Market earnings
