Global Ad Network Market 2021-2026

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    GLOBAL AD NETWORK MARKET

     

    INTRODUCTION

    An ad network market is an aggregator that collects and sells ad inventory from publishers to advertisers. It serves as a go-between.

     

    As the digital advertising business developed in the late 1990s and early 2000s, publishers and advertisers found it increasingly challenging to handle the purchasing and selling of ad inventory.

     

    By directing transactions via them, ad networks provided order to the chaos. Ad network Market are primarily businesses that collect and curate publishers’ ad inventories, sell them to advertisers, and charge a fee for doing so.

     

    infographic: Ad Network Market, Ad Network Market Size, Ad Network Market Trends, Ad Network Market Forecast, Ad Network Market Risks, Ad Network Market Report, Ad Network Market Share

     

    Ad network Market undertake the heavy lifting for marketers by categorizing ad inventory based on demographics, behavioral factors, or context. Ad inventories are purchased and sold in large quantities.

     

    Ad network Market is similar to stockbrokers in the stock market in that they assist you in purchasing the appropriate stocks based on your needs.

     

    Programmatic advertising includes both ad networks and ad exchanges. Google AdSense, Media.Net, BuySellAds, and Conversant are examples of ad networks.

     

    Based on the aggregated data, they anticipate the quantity of publisher inventory available for purchase by advertisers, who subsequently make purchases based on these forecasts.

     

    Initially, inventory was not sold in real-time, but this has changed dramatically as more networks transition to programmatic selling.

     

    However, the progression of the ad purchasing process towards programmatic over time has involved a multifaceted network of exchanges, servers, data sources, and much more. All of these technology gears work together to form the sophisticated programmed machine.

     

    GLOBAL AD NETWORK MARKET DEVELOPMENTS AND INNOVATIONS

    S No Overview of Development Development Detailing Region of Development Possible Future Outcomes
    1  

    Twitter Sold Mobile Ad Network MoPub To Applovin For $1.1 Billion

    Twitter Sold its mobile Ad Netowrk MoPub to App Lovin at an asset value of 1.1 US Billion Dollars. Global – USA This would enhance better Technologies and production

     

    GLOBAL AD NETWORK MARKET DYNAMICS

     

    SI No Timeline Developments
    1 Q1-2022 ironSource, a Business platform for the App Economy acquired the mobile marketing and monetization company Tapjoy specialised in secured ad network platform.
    2 Q4-2021 Blockchain Exchange Network developed a next generation ad tech platform built using blockchain, designed to optimize ad space by giving audiences control of their privacy preserving ad network and currently launched in Arizona for beta testing.
    3 Q4-2021 The electronics equipment such as laptops, smartphones, PCs etc, sales surged after the pandemic and the internet usage also increased with huge data consumption, and ad networks saw sudden increase in ad revenue.
    4 Q4-2021 Video ad network has the maximum stake in the content ads impressions, especially in social media apps like YouTube, Facebook, Snapchat, Pinterest etc.
    5 Q4-2021 Digital marketing and innovative technology enables content creators (publishers ) to create content and earn through the impressions of ads. The social media usage has surged which directly increases the ad markets and networks revenue.

    An ad network is a technological platform that acts as a go-between for a group of publishers and a group of advertisers. Ad networks were among the first pieces of advertising technology to debut in the mid-1990s, when internet advertising was just getting started.

     

    They were in charge of the same things they do now: assisting marketers in purchasing available ad space or inventory across numerous publications.

     

    Ad networks generally combine unsold ad inventory from numerous publishers and sell it to advertisers at a significantly cheaper price than a publisher’s direct sales.

     

    The increasing relevance of ad networks is due to the fact that customers frequently refer to a significant volume of online material in a short period of time.

     

    This makes it difficult for advertisers to organize an advertising campaign because an ad published on many publisher websites may reach the same customer multiple times.

     

    Ad network software addresses this issue in two ways, including the integration of the sale of advertising on many publications. Second, it makes use of technology like data-driven tracking to broaden the reach of ads.

     

    Consumers are concerned about their privacy and may take steps to prevent being monitored. The tracking capabilities of ad network software is determined by the consumer’s decision to disable tracking.

     

    Consumers may choose to block at a low or high level. In truth, blocking tracking by customers has little effect on the externalities that publishers face.

     

    If ad levels fall as tracking effectiveness improves, there may be persistent blocking at equilibrium. Furthermore, advancements in ad network software and the installation of enhanced software are projected to provide chances for growth in the ad network market in the near future.

     

    infographic: Ad Network Market, Ad Network Market Size, Ad Network Market Trends, Ad Network Market Forecast, Ad Network Market Risks, Ad Network Market Report, Ad Network Market Share

     

    GLOBAL AD NETWORK MARKET SEGMENTATION

    The Global Ad Network Market can be segmented into following categories for further analysis.

    Ad Network Market By Usage Area Type

    • Ad Dashboards
    • Ad Conversion Tracking
    • Attribution Reporting
    • Ad Performance Tracking
    • Ad Solution Tracking

     

    Ad Network Market By Business Application

    • B2B
    • B2C

     

    Ad Network Market By Regional Classification

    • Asia Pacific Region – APAC
    • Middle East and Gulf Region
    • Africa Region
    • North America Region
    • Europe Region
    • Latin America and Caribbean Region

     

    RECENT TECHNOLOGICAL TRENDS IN GLOBAL AD NETWORK MARKET

     

    SI No Timeline Company Developments
    1 Q1-2022

     

    Octopus Interactive German telecommunications company T-Mobile will acquire rideshare ad network company Octopus Interactive.
    2 Q1-2022 Octopus Interactive Digital advertising technology company Pubmatic partnered with Octopus Interactive  one of the largest ad network of rideshare screens in the US, to use its side-sell platform.
    3 Q3-2021 Adsterra Global ad network firm Adsterra introduced a referral program in its platform, the publishers can invite others to the ad network and earn passive income as a lifetime commission by inviting new webmasters.
    4 Q2-2021 Smarty Ads Global ad tech solution provider Smarty Ads partnered with leading smartphone supplier Xiaomi for the richer in app advertising business. Xiaomi will publish high quality Smarty Ads on its device that enables it to generate in-app traffic from Xiaomi’s largest mobile market share.

     

    Ad networks pool ad inventory from various supply sources and link them with demand sources searching for ad space. A mobile ad network’s supply sources are generally applications from publishers and app developers.

     

    Some ad networks provide a platform for advertisers to sign in and control their campaigns on the demand side. Others provide a managed service in which account managers engage with clients and utilize their skills to ensure that campaigns operate well.

     

    On the technical level, integrations are often provided for the supply-side to offer their inventory and for the demand-side to activate and monitor campaigns.

     

    Supply-side platforms and ad networks compete for publishers and advertising revenue on a daily basis for market share. Simultaneously, each are progressively attempting to offer some of the other’s features, greatly blurring the distinction between them.

     

    Because marketers are looking for a one-size-fits-all solution, we are presently seeing a scenario in which ad networks are progressively beginning to provide numerous SSP features.

     

    Programmatic direct is a novel alternative to ad networks that simplifies and lowers the cost of selling display advertising. It automates the campaign’s direct ad-buying procedure.

     

    It is a non-RTB (non-real time and non-auction) technique of purchasing guaranteed ad impressions in advance from certain premium sites.

     

    Simply described, programmatic direct is technology that combines the capabilities of an ad network with a specialized self-service panel for publishers and advertisers.

     

    The method is similar to direct purchase from publishers in that impressions may be assessed individually i.e. advertisers can choose to target only particular placements on a website.

     

    infographic: Ad Network Market, Ad Network Market Size, Ad Network Market Trends, Ad Network Market Forecast, Ad Network Market Risks, Ad Network Market Report, Ad Network Market Share

    AD NETWORK MARKET COMPETITIVE LANDSCAPE

     

    SI No Timeline Company Developments
    1 Q1-2022 Applovin Corporation Applovin Corporation completes its acquisition of Twitter owned mobile ad platform Mo Pub for USD 1.1 billion.
    2 Q4-2021 Global In the year 2020 many advertising and marketing technology companies recorded massive revenue and some companies went public and invested huge amounts in the ad industry.
    3 Q2-2021 AcuityAds & Amazon Publisher Services Digital advertising company AcuityAds will integrate its business with Amazon Publisher Services to enable direct access to the advertising marketplace for its advertisers. 
    4 Q2-2021 Mo Pub Leading monetization platform for mobile apps Mo Pub’s overall annual revenue in 2020 was $188 Million.

     

    Ad network Market play an important role in the ever-expanding mobile ad business, assisting advertisers in optimizing reach, campaign placement, engagement, and installations.

     

    Advertisers typically employ seven ad networks. The more money spent; the more media outlets are utilized. It all boils down to available resources, such as funding and crew size.

     

    Advertisers are astute in their selection of ad networks. All ad networks make high claims, but it’s critical to know which ones deliver on dependability and performance.

     

    Glispa Ad Network market is involved in development of Ad Network requirements in the market and technological enhancements focused on better innovative approaches.

     

    Glispa’s patented technology enables it to optimize campaigns for mobile marketers on several levels. We use cohort analysis to make real-time modifications to campaigns and guarantee that the client’s KPI objectives are fulfilled, lowering acquisition expenses.

     

    The specialized network operations team regularly checks campaign traffic and uses advanced pre-conversion measures to ensure that our customers only receive quality consumers.

     

    Glispa’s mobile ad network, powered by a worldwide team of professionals and cutting-edge ad technology, provides users with the best lifetime value and engagement levels, assisting advertisers across the world in meeting their user acquisition goals.

     

    Infolinks Network is continuously developing technologies of highest requirements and importance within the marketing access and associations in the market.

     

    Infolinks circumvents this issue by providing a unique collection of free and lucrative ad units, including InFold (overlay advertisements), InText (text links ads), InTag (tag cloud ads), InFrame (banner ads in margins and frames), and In-Screen (smart interstitial ads).

     

    The availability of such solutions leads to improved SEO, reduced user intrusion, enhanced relevancy, and better space use. Over 350,000 publications benefit from Infolinks’ high monthly income.

     

    They are well-known for working with the world’s largest marketers, including Facebook, Microsoft, Amazon, and eBay. The technology is easy enough to integrate with a website and is available to any publisher with no start-up costs, minimum page views, or minimum revenue.

     

    infographic: Ad Network Market, Ad Network Market Size, Ad Network Market Trends, Ad Network Market Forecast, Ad Network Market Risks, Ad Network Market Report, Ad Network Market Share

    AD NETWORK MARKET COMPANIES PROFILED

     

    THIS AD NETWORK MARKET REPORT WILL ANSWER FOLLOWING QUESTIONS

    1. Ad Network Market size and Forecast, by region, by application
    2. Average B-2-B price for Ad Network Market, by region, per user
    3. Technology trends and related opportunity for new Ad Network Market tech suppliers
    4. Ad Network Market share of leading vendors, by region,
    5. Coronavirus impact on Ad Network Market earnings
    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2021-2026
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2021-2026
    19 Market Segmentation, Dynamics and Forecast by Application, 2021-2026
    20 Market Segmentation, Dynamics and Forecast by End use, 2021-2026
    21 Product installation rate by OEM, 2021
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2021
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix

     

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