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The African beer business is growing and beer is a widely consumed and popular alcoholic beverage across the continent. Beer was not always available in commercial markets; several African nations have a long history of producing their own native alcoholic beverages. Africa is now the world’s largest producer of commercial beer. In many African countries, beer plays a significant cultural and social role.
The market is home to a wide range of beer brands due to the numerous multinational and regional brewing companies that have developed a foothold in different African countries. Due to the development of jobs, tax income, and investments in production facilities, the beer sector has helped various African nations experience economic progress.
The Africa beer market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
Brewgooder introduced a beer utilising fonio, a “super grain” from West Africa, as a “people-positive alternative” to wheat.Fonio rarely comes to mind when people think of the components required to produce beer. This, however, may be about to change since a shortage of other grains needed to brew beer has been reported in several regions of the world due to Russia’s invasion of Ukraine.
The grain known as fonio has African ancestry and is most similar to a hybrid of quinoa and couscous. It has been called Africa’s “forgotten crop” and a superfood. Farmers in the western regions of the continent depend heavily on it.
The brewers choose to buy products from West African farmers in order to make the beer, and they will keep reinvesting a portion of the proceeds to help the rural communities in the fonio farming countries grow. The idea behind the project was to collaborate with smallholder farmers to create an empowering supply chain.
Canned at 4.3% ABV, the beer is a Session IPA with a light finish that highlights fonio as a significant component that has the ability to reduce carbon intensity and increase inclusivity in brewery supply chains. Brewgooder and Brooklyn Brewery have stated that they want to create a supply chain that will allow the grain to be used more frequently and at a larger scale in the UK brewing sector.
