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More options are available in the athletic apparel market, enabling wearers to switch between leisure and exercise with ease.
This style has been termed “Athleisure” by some in the business and now includes yoga pants, jogger trousers, tank tops, sports bras, and hoodies
The 42 million people who make up Algeria are categorised by the World Bank as being in the upper middle class, with an average age of 28.
This market, which is still relatively new, is rapidly looking for solutions that will enable it to live a healthy, active lifestyle.
The Algeria Sportswear Market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2022 to 2030.
Decathlon, a global manufacturer of sporting equipment, has launched its first location in Algeria.
The company, which was established in 1976 and has its headquarters in the northern French city of Villeneuve d’Ascq, said that it saw the establishment in this third North African country as a logical next step with retail locations already running in Morocco and Tunisia.
Algiers, the capital, is home to the newest Decathlon location. It is believed to contain 14,000 products for 55 various activities, including jogging, cycling, and aquatic sports, as well as team sports like basketball and football, and it takes up more than 1,850 square metres.
With over 1,500 locations across 51 nations, Decathlon provides over 20 brands, each of which is focused on a different sport.
The results speak for themselves even though Premium Brands has only been established for two years. Algeria is already a difficult market to break into, therefore COVID-19 presented two difficulties.
However, Premium Brands has succeeded in supplying the best sports brand (NIKE) to the Algerian market via skill and diligence.
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