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Last Updated: Apr 25, 2025 | Study Period: 2022-2027
This transparent surface that displays brilliantly lighted graphics and movies is an automotive HUD. The major purpose of the HUDs is to assist the user in maintaining a steady gaze on the road to the infotainment dashboard while driving for vehicle-related information.
Only luxury and high-end automobiles can utilise HUDs' pricey advanced features, such as augmented reality capabilities. These features are challenging for manufacturers to include in mid-segment and economy vehicles.
S No | Overview of Development | Development Detailing | Region of Development | Possible Future Outcomes |
1 | Panasonic unveils automotive AR HUD with eye tracking | The first to offer an improved eye tracking system (ETS) with a new patent. | Global | This would enhance better Technological Controls |
2 | Huawei and Infineon Tackle Automotive AR Heads-up Display Challenges | Due to the new chipset's integration of a MEMS mirror and MEMS driver, the gadget has a compact profile and uses little power. | Global | This would enhance better Technological Controls |
3 | UniMax Introduces World's First MAVE AR HUD | Mirror-array vision extender (MAVE) technology lowers overall volume for integration by at least 30%. | Global | This would enhance better Technological Controls |
4 | Karma Automotive & WayRay to Incorporate new AR Head-Up Display | A picture-generating unit (PGU) projects a laser beam onto a holographic optical element to create images (HOE). | Global | This would enhance better Technological Controls |
A cutting-edge technology is indeed the type of HUD found on windshields. It is available as an optional feature in several premium and mid-segment vehicle types as well as a standard feature in some luxury automobile models.
Since a commercial vehicle's windshield is flat, incorporating a HUD onto it is challenging. The automotive HUD market for passenger cars is thought to be the largest in North America.
Throughout the projection period, it is anticipated to continue to be the most prominent market for automotive HUD.
Continental Automotive is a leading mobiliser of the equipment in the market. The latest integration has been the HUDs of this generation provide the driver with virtual information (augmentations) in addition to the outside view of the traffic conditions in front of the car.
These results in a new quality of information that makes it possible for the driver to recognise their current driving situation even faster, which is crucial for increased safety and comfort. The driver's eyes see is immediately associated with explanatory knowledge, this AR-HUD lessens the stress on the driver.
UniMax is part of the component manufacture trending companies in the current industry. The mirror-array vision extender (MAVE) technology is a ground-breaking new approach to showing real-time data on car windshields that is smaller, less expensive, and more energy-efficient than competing solutions.
It will lead to considerable limitations and be restricted to a few car models. It is simpler to incorporate medium and large-sized vehicles than tiny ones. If not, unique plans and adjustments are needed to give the installation area ample room.
Sl no | Topic |
1 | Market Segmentation |
2 | Scope of the report |
3 | Abbreviations |
4 | Research Methodology |
5 | Executive Summary |
6 | Introduction |
7 | Insights from Industry stakeholders |
8 | Cost breakdown of Product by sub-components and average profit margin |
9 | Disruptive innovation in the Industry |
10 | Technology trends in the Industry |
11 | Consumer trends in the industry |
12 | Recent Production Milestones |
13 | Component Manufacturing in US, EU and China |
14 | COVID-19 impact on overall market |
15 | COVID-19 impact on Production of components |
16 | COVID-19 impact on Point of sale |
17 | Market Segmentation, Dynamics and Forecast by Geography, 2022-2027 |
18 | Market Segmentation, Dynamics and Forecast by Product Type, 2022-2027 |
19 | Market Segmentation, Dynamics and Forecast by Application, 2022-2027 |
20 | Market Segmentation, Dynamics and Forecast by End use, 2022-2027 |
21 | Product installation rate by OEM, 2022 |
22 | Incline/Decline in Average B-2-B selling price in past 5 years |
23 | Competition from substitute products |
24 | Gross margin and average profitability of suppliers |
25 | New product development in past 12 months |
26 | M&A in past 12 months |
27 | Growth strategy of leading players |
28 | Market share of vendors, 2022 |
29 | Company Profiles |
30 | Unmet needs and opportunity for new suppliers |
31 | Conclusion |
32 | Appendix |