GLOBAL AUTOMOTIVE AR HUD MARKET

 

INTRODUCTION

This transparent surface that displays brilliantly lighted graphics and movies is an automotive HUD. The major purpose of the HUDs is to assist the user in maintaining a steady gaze on the road to the infotainment dashboard while driving for vehicle-related information.

 

Only luxury and high-end automobiles can utilise HUDs’ pricey advanced features, such as augmented reality capabilities. These features are challenging for manufacturers to include in mid-segment and economy vehicles. 

 

GLOBAL AUTOMOTIVE AR HUD MARKET DEVELOPMENTS AND INNOVATIONS

S No	Overview of Development	Development Detailing	Region of Development	Possible Future Outcomes
1	Panasonic unveils automotive AR HUD with eye tracking	The first to offer an improved eye tracking system (ETS) with a new patent.	Global	This would enhance better Technological Controls
2	Huawei and Infineon Tackle Automotive AR Heads-up Display Challenges	Due to the new chipset’s integration of a MEMS mirror and MEMS driver, the gadget has a compact profile and uses little power.	Global	This would enhance better Technological Controls
3	UniMax Introduces World’s First MAVE AR HUD	Mirror-array vision extender (MAVE) technology lowers overall volume for integration by at least 30%.	Global	This would enhance better Technological Controls
4	Karma Automotive & WayRay to Incorporate new AR Head-Up Display	A picture-generating unit (PGU) projects a laser beam onto a holographic optical element to create images (HOE).	Global	This would enhance better Technological Controls

 

COMPETITIVE LANDSCAPE

A cutting-edge technology is indeed the type of HUD found on windshields. It is available as an optional feature in several premium and mid-segment vehicle types as well as a standard feature in some luxury automobile models.

 

Since a commercial vehicle’s windshield is flat, incorporating a HUD onto it is challenging. The automotive HUD market for passenger cars is thought to be the largest in North America.

 

Throughout the projection period, it is anticipated to continue to be the most prominent market for automotive HUD. 

 

Continental Automotive is a leading mobiliser of the equipment in the market. The latest integration has been the HUDs of this generation provide the driver with virtual information (augmentations) in addition to the outside view of the traffic conditions in front of the car.

 

These results in a new quality of information that makes it possible for the driver to recognise their current driving situation even faster, which is crucial for increased safety and comfort. The driver’s eyes see is immediately associated with explanatory knowledge, this AR-HUD lessens the stress on the driver.

 

UniMax is part of the component manufacture trending companies in the current industry. The mirror-array vision extender (MAVE) technology is a ground-breaking new approach to showing real-time data on car windshields that is smaller, less expensive, and more energy-efficient than competing solutions.

 

It will lead to considerable limitations and be restricted to a few car models. It is simpler to incorporate medium and large-sized vehicles than tiny ones. If not, unique plans and adjustments are needed to give the installation area ample room.

 

COMPANIES PROFILED

• Bosch
• Continental
• Denso
• Visteon
• Nippon Seiki
• Panasonic
• Pioneer
• Yazaki
• Toshiba
• Alps Alpine
• UniMax
• Alstom SA