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Last Updated: Apr 25, 2025 | Study Period: 2022-2027
The application that shows pedestrian, navigational and intelligent signaling elements on a windshield makes extensive use of augmented reality in the car industry.
The use of cutting-edge technology and global electrification are only two examples of how the automotive industry is undergoing quick technical change.
By utilising IoT in the automotive industry, manufacturers are currently attempting to increase the connectivity and visualisation possibilities. Additionally, the development of 5G technology for quick internet connectivity would hasten the growth of the AR in Automotive Market.
| S No | Overview of Development | Development Detailing | Region of Development | Possible Future Outcomes |
| 1 | Huawei and Infineon Tackle Automotive AR Heads-up Display Challenges | The goal of the AR HUD technology is to read data from various on-board sensors and process that data. | Global | This would enhance better Technological Controls |
| 2 | Panasonic Automotive unveils driveable AR HUD 2.0 with patented eye-tracking system at CES 2022 | This improves the AR experience with a brand-new, patented eye tracking technology (ETS). | Global | This would enhance better Technological Controls |
| 3 | Karma Automotive And Wayray To Incorporate Ground-Breaking New Augmented Reality Head-Up Display | The revolutionary Head-Up Display (HUD) technology for augmented reality (AR) in a fleet of upcoming Karma cars. | Global | This would enhance better Technological Controls |
| 4 | Augmented Reality For Eyeglasses And Automotive Head-Up Displays | The approach lays the groundwork for a new generation of laser beam scanner (LBS) projectors based on a MEMS scanning technology. | Global | This would enhance better Technological Controls |
Numerous users could access the metaverse in the future through augmented reality. The metaverse is already a reality, nevertheless, in many respects.
The graphic representations are not real, but they offer a novel way to experience goods, locations, and even communicate with friends. The metaverse might be viewed as anything that occurs in the realms of virtual or augmented reality. Most customers use their phone or tablet to experience augmented reality.
Huawei is a leading mobiliser of the equipment in the market. The latest integration has been new chipset's integration of a MEMS mirror and MEMS driver, the gadget has a compact profile and uses little power.
Additionally, the chipset incorporates a cutting-edge tilting mirror, which according to Infineon may open the door for completely new laser beam scanner (LBS) technology. The chipset's overall goal is to enable compact, lightweight, and low-power AR micro-projectors.
Continental AG is part of the component manufacture trending companies in the current industry. The latest technology has been the dimensions of the augmented reality head-up display will be kept to a minimum thanks to the Waveguide HUD, a revolutionary technology from Continental and DigiLens.
The ultra-thin Waveguide Head-up Display from Continental and DigiLens will be three times smaller than existing systems. It will take up less room and offer a larger image with all the necessary information.
| Sl no | Topic |
| 1 | Market Segmentation |
| 2 | Scope of the report |
| 3 | Abbreviations |
| 4 | Research Methodology |
| 5 | Executive Summary |
| 6 | Introduction |
| 7 | Insights from Industry stakeholders |
| 8 | Cost breakdown of Product by sub-components and average profit margin |
| 9 | Disruptive innovation in the Industry |
| 10 | Technology trends in the Industry |
| 11 | Consumer trends in the industry |
| 12 | Recent Production Milestones |
| 13 | Component Manufacturing in US, EU and China |
| 14 | COVID-19 impact on overall market |
| 15 | COVID-19 impact on Production of components |
| 16 | COVID-19 impact on Point of sale |
| 17 | Market Segmentation, Dynamics and Forecast by Geography, 2022-2027 |
| 18 | Market Segmentation, Dynamics and Forecast by Product Type, 2022-2027 |
| 19 | Market Segmentation, Dynamics and Forecast by Application, 2022-2027 |
| 20 | Market Segmentation, Dynamics and Forecast by End use, 2022-2027 |
| 21 | Product installation rate by OEM, 2022 |
| 22 | Incline/Decline in Average B-2-B selling price in past 5 years |
| 23 | Competition from substitute products |
| 24 | Gross margin and average profitability of suppliers |
| 25 | New product development in past 12 months |
| 26 | M&A in past 12 months |
| 27 | Growth strategy of leading players |
| 28 | Market share of vendors, 2022 |
| 29 | Company Profiles |
| 30 | Unmet needs and opportunity for new suppliers |
| 31 | Conclusion |
| 32 | Appendix |
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