The 21st century is a digital era, we have succeeded in reducing the size to computing ratio drastically compared with the 20th century, which helped in technology development, further helped in integrating mechanical components to software through electric and electronics. Humans were and will be enthusiasts looking for ways to improve our living.
Cockpit Domain controller(CDC) technology is an integration of supercomputer and automobiles to consolidate the ECU of a vehicle for better performance and to increase the level of customization for the consumer.
As with conventional IC engines, traditional ECUs have proven their capabilities in control of parameters, like SOI, EGR, VGT, traction, etc., to obtain efficiency.
However, with the addition of infotainment systems(GPS, driver information, etc.), entertainment, connectivity, and security there happen to be a large number of electric and electronic units in a vehicle. Furthermore, with the introduction of HEV, EV vehicles there were a lot more parameters that have a need to be monitored and controlled. This increases the complexity and will be difficult to maintain these units individually. So, the automotive OEMs were looking towards the consolidation of ECU and bring all the controls under one hood.
The Automotive Cockpit Domain controller integrates these ECU function into a single electrical network so that there is scope to develop high-resolution displays, monitor the driving conditions as well as keep the passenger connected to the world. Even while driving passenger can obtain comforts as in-home i.e., keep connected to the internet, play games, watch movies. Also, this technology will help in securing the vehicle from cyber attacks.
This analysis report will break the Automotive Cockpit Domain controller unit development into categories, provide the dynamics of the market. It Will also, provide the global market size estimated and possible areas of development and will conclude with the possible market behavior for future years.
MARKET SEGMENTATION AND DYNAMICS
Automotive domain controllers differ for passenger and commercial vehicles as the consumer requirements are different in both these areas. For example, a passenger vehicle consumer looks for entertainment while traveling, whereas a commercial vehicle user looks for better GPS in a vehicle, may require on-screen navigation. In 2019, nearly ~ 75 million passenger car units were sold, whereas nearly 13 million commercial vehicles were sold.
AUTOMOTIVE COCKPIT DOMAIN CONTROLLER MARKET, BY VEHICLE TYPE
- Passenger vehicle
- Commercial vehicle
The CDC requirements can change with the type of propulsion system as the information provided by the systems change. For example, for an EV the ECU has to monitor the SoC, battery temperature of an EV and provide information for the driver, whereas for an ICE fuel system need to be monitored and for HEV vehicle both these need to be monitored.
AUTOMOTIVE COCKPIT DOMAIN CONTROLLER MARKET, BY PROPULSION SYSTEM
Also, CDC should be customized based on region as the regions differ in their govt standards and consumer requirements in one region differ to the other.
AUTOMOTIVE COCKPIT DOMAIN CONTROLLER MARKET, BY REGION
- North America
- South America
In the market report, it is noted that the Automotive Cockpit Domain controller market will sustain post-COVID 19, as the CDC can be implemented at a low cost compared to other technologies.
Also, from recent events like NVIDIA and Mercedes Benz collaboration to develop voice assist systems, JLR launch of a predictive touch system to reduce the contact. From these events, it is evident that the CDC systems will sustain in the market post-COVID-19.
However, the rise in data and cybersecurity concerns in the past few years. For instance, companies like Google, Facebook, Amazon, and Apple were facing anti-trust allegations, regarding the usage of user data. This can have a significant effect on this system as the system will collect a lot of data like GPS, personalization, and provide support.
MARKET SIZE AND FORECAST
The electronics to power the technology is also a huge market to look in to. Moreover, hardware components do also play a crucial role in this market.
The cloud management and software services are provided by AndriodOS, Linux, HTML5, Microsoft, Amazon, and many more. This market will also increase due to the introduction of these Automotive Cockpit Domain controller units.
Furthermore, data management services need to be included in this market as the companies promise the consumer for entertainment onboard and other information services. The data management market to be at $135 billion by 2025. However, this includes large sectors and businesses, where the CDC can make up to approx 2%, i.e. $2.7 billion.
The improvement in manufacturing techniques can drastically reduce the price of electronic components and make profits for the electronic industry as there will be a huge demand to implement the Automotive Cockpit Domain controller technology.
The global Automotive Cockpit Domain controller market is estimated at $XX Billion. This includes the market of digital clusters/infotainment systems, operating systems (Android), and display devices.
The key players included in this market were Visteon, Faurecia, Panasonic and Bosch take over nearly 40% in the market and the other 50% of the market is taken by individual OEMs who make their technology.
Visteon`s Smartcore(claimed as world` s first production cockpit controller) launched in Chinese market on GAC `s long range BEV model Aion LX in Q1-2020 in partnership with Tecncent. Smartcore is world` s first cockpit domain controller , it went into production in 2018.
THE WAY FORWARD IN AUTOMOTIVE COCKPIT DOMAIN CONTROLLER MARKET
In conclusion, the Automotive Cockpit Domain controller market is a multi-billion market. However, due to pandemic Covid-19, the effect is minimal. As mentioned earlier the recent news from Nvidia regarding the collaboration with Benz and JLR release of predictive touch technology makes it evident that the Automotive Cockpit Domain controller market will have a minimum effect and this pandemic will open doors for the development of new technology like predictive touch.
|2||Scope of the report|
|7||Insights from Industry stakeholders|
|8||Cost breakdown of Product by sub-components and average profit margin|
|9||Disruptive innovation in the Industry|
|10||Technology trends in the Industry|
|11||Consumer trends in the industry|
|12||Recent Production Milestones|
|13||Component Manufacturing in US, EU and China|
|14||COVID-19 impact on overall market|
|15||COVID-19 impact on Production of components|
|16||COVID-19 impact on Point of sale|
|17||Market Segmentation, Dynamics and Forecast by Geography, 2020-2025|
|18||Market Segmentation, Dynamics and Forecast by Product Type, 2020-2025|
|19||Market Segmentation, Dynamics and Forecast by Application, 2020-2025|
|20||Market Segmentation, Dynamics and Forecast by End use, 2020-2025|
|21||Product installation rate by OEM, 2020|
|22||Incline/Decline in Average B-2-B selling price in past 5 years|
|23||Competition from substitute products|
|24||Gross margin and average profitability of suppliers|
|25||New product development in past 12 months|
|26||M&A in past 12 months|
|27||Growth strategy of leading players|
|28||Market share of vendors, 2020|
|30||Unmet needs and opportunity for new suppliers|