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Last Updated: Apr 25, 2025 | Study Period: 2024-2030
Comfort on automobile seats is lived daily by thousands of drivers. Epistemologically, comfort can be understood under the theory of complexity, since it emerges from a chain of interrelationships between man and several elements of the system. This interaction process can engender extreme comfort associated to the feeling of pleasure and wellbeing or, on the other hand, lead to discomfort, normally followed by pain.
A memory seat is an electrically adjustable vehicle seat that can be changed into pre-set settings with the touch of a button. While a typical electric car seat currently allows the driver to change its position and height to a comfortable position, if the user shares the car with another driver, they will most likely have to alter it regularly.
Because some electric vehicle seats have a large number of adjustments, putting the seat back into its sweet spot can be time consuming and irritating.
A memory seat can eliminate this difficulty by allowing the user to memories the current position of the seat via a series of adjacent buttons. The buttons are generally located on the driver's door or near the driver's door on the center console.
Cars with memory seating typically save two stored sitting positions, while some can store up to three. Consequently, a seat design should look smart, be lightweight and meet safety requirements. The development of passenger seats in the medium term will continue to be a competition between requirements of safety, comfort, low costs, and light weighting.
| SI No | Timeline | Company | Developments |
| 1 | October 2021 | Magna | Magna is continuing its growth in Eastern Europe through the expansion of its Seating Plant in Serbia. The Company has celebrated its opening of a new plant with an area of approx. 8300 square meters. |
| 2 | September 2021 | Brose | Brose and Volkswagen have been partnered in order to develop and produce the complete seat systems, seat structures and components as well as connected interior solutions. |
| 3 | March 2021 | Brose | Brose has signed a joint venture with Volkswagen AG in order to establish the supply of vehicle seats and interior concepts. |
Memory Seats enable you to save and remember the favorite position on seats other than the driver's seat. Adjust all of the available seat positions and other customizable features, then store your settings for future use.
Once saved, the settings can be retrieved at any time. Most cars have two buttons that the user can press. As a result, you can store two sets of driver characteristics. In certain cars, there is also a âDepartâ setting that can save a third position to allow the user to exit the vehicle with more space.
Advances in automotive technology and systems are propelling the global automobile industry toward an autonomous car future. Automakers have been spending aggressively in enhanced comfort and convenience technologies to differentiate their products.
The shifting buying criteria and market realities have pushed automakers to enhance the rate of adaptation of such technologies in their product line. The automobile memory seat technology was first featured solely in the passenger seat as part of the comfort and convenience package. Customers were pleased with the system, which is now in high demand and popularity.
The increased integration of entertainment systems in vehicles is expected to boost the automotive heated-ventilated-memory seat market globally. Major automakers are investing in the integration of heated-ventilated-memory seats in vehicles, which helps enhance driving efficiency and, as a result, lowers vehicle collisions. This is expected to enhance the global market for vehicle heated-ventilated-memory seats.
Due to increased demand for comfort and safety features in cars, Europe accounts for a significant portion of the worldwide automotive heated-ventilated-memory seat market.
Europe is home to major original equipment manufacturers as well as Tier-1 suppliers, such as Robert Bosch GmbH, Valeo, and Continental AG, which have large facilities for research and development on heated-ventilated-memory seats, which is likely to propel the automotive heated-ventilated-memory seat market globally.
The Global Automotive Memory Seats Market can be segmented into following categories for further analysis.
| SI No | Timeline | Company | Developments |
| 1 | December 2021 | Yanfeng | Yanfeng has revealed the zero gravity seat, a new production-ready seat technology. The company has combined its interiors, safety, electronics and seating expertise in its design. |
| 2 | November 2021 | Magna | Magna is continuing its additional business in Seat Trim Technology. It has already launched these seats in four new vehicles. |
| 3 | October 2021 | Toyota Boshoku | The all-new Corolla Cross of Toyota Motors will be producing the seats from the Toyota Boshoku in the USA. |
| 4 | September 2021 | Brose | In order to achieve comfortable, safe and environment friendly seats, Brose has released a new feature of âSmart Comfort Solutionsâat the IAA Mobility in Munich. |
| 5 | August 2021 | Toyota Boshoku | The seat from Toyota Boshoku will be fitted for the all-new Toyota Aqua. |
Automotive seat is used to give comfort to the person who is driving. The cushioning agent is especially important when considering that moving cars can transmit vibrations near the human spine's resonant frequency of 3 Hz. The base can usually be moved forward and back on metal railings and may move up and down to adjust to different body types.
Aside from simple position saving, there is also the option of storing key memory. When the car is unlocked with the remote key or the door is opened, the driver's seat position is remembered and then automatically set.
The seat in front is temporarily relocated to provide extra space for the user. A high-speed motor for fore-and-aft adjustment is frequently added for this function. To guarantee safety even with automatic seat adjustment, include an anti-pinch feature for the major adjustment axes, which pauses and reverses immediately when it detects an obstruction.
All seating functions and other vehicle settings are controlled via a smart command panel integrated into the driverâs seat. Therefore, the seat in the automated vehicle becomes the command centre wherever the driver moves in the vehicle space.
The Anthropometric Pivot (ATP) guarantees that the seat reclines with the occupant's body and offers support even when reclined beyond the conventional range, with all components coordinated to adapt for optimal comfort.
| SI No | Timeline | Company | Sales |
| 1 | Q3-2021 | Johnson Controls | The net sales at the end of the third quarter was $6.3 billion and in the previous year the net sales was $5.9 billion. |
| 2 | Q3-2021 | Faurecia | At the end of the third quarter the group sales of Faurecia was â¬3.4 billion and in 2020 the group sales was â¬3.8 billion. |
| 3 | Q3-2021 | Lear | The reported sales of Lear at the end of the third quarter was $4.26 billion and in the previous year the sales was $4.9 billion. |
| 4 | Q4-2021 | Adient | The net sales of Adient at the end of fourth quarter was $2.77 billion and in 2020 the net sales was $3.5 billion. |
| 5 | Q3-2021 | TS Tech Ltd | At the end of the third quarter the revenue of TS Tech was ¥171.5 billion and in 2020 the revenue was ¥156.4 billion. |
| 6 | Q2-2021 | Toyota Boshoku | The six month ended in September, the revenue of Toyota Boshoku was ¥652 billion and in 2020 the revenue was ¥545.4 billion. |
| 7 | Q3-2021 | Magma | At the end of third quarter the sales of Magma was $7.91 billion and in the previous year the sales was $9.1 billion. |
In Automobiles, Seat is very important part. The standard car seat is designed to support thighs, the buttocks, lower and upper back, and head support.
The front driver and passenger seats of most vehicles have three main parts: the seat back (squab), seat base (cushion), and the headrest.
These components are usually constructed from foam to provide comfort to the rider. When choosing this product, foam manufacturers must consider the most suitable foam for balancing comfort, support, safety, and recycling properties. This paper gives overall idea of Automotive seating system
Continental Automotive AG is focused on bringing in and developing new technologies within the seat adjustment and control systems. The correct seat position setting is one of the most important prerequisites for a safe and comfortable journey.
To provide the user with the full extent of comfort and safety, electric seat adjustment axes are a basic necessity. In addition to the usual fore-and-aft, seat height, backrest angle and headrest height adjustments, it is also possible to electrically adjust the seat angle, seat length, backrest width, upper backrest angle, and even the footrest.
The seat is moved manually into the desired position by pressing the corresponding operating controls â either conventional switches or a modern human-machine interface. This logic can be implemented either electrically with corresponding sensors, or algorithmically as Sensor less Positioning (SLP).
Magna International has an integrated approach of having better seating systems placed in the market. The unique structural and suspension design enables a thin profile, reducing seat mass up to 20% and offers better comfort compared to conventional seats. A sedan rear seat mechanism that reclines and folds fat for cargo space.
This technology is the perfect fusion of comfort and cargo space, as rear seat comfort is no longer a luxury but a consumer expectation. This first-to-market technology is for vehicle manufacturers to differentiate the vehicles in the highly competitive sedan segment SEDANSLOUCH⢠seating integrates two functions into one unique mechanism.
A smart solution is designed to address the seating needs of todayâs SUV owner with easier accessibility and greater space flexibility. The seat releases and moves forward to maximize the opening for passengers to enter and exit the third row of seats.
| Sl no | Topic |
| 1 | Market Segmentation |
| 2 | Scope of the report |
| 3 | Abbreviations |
| 4 | Research Methodology |
| 5 | Executive Summary |
| 6 | Introduction |
| 7 | Insights from Industry stakeholders |
| 8 | Cost breakdown of Product by sub-components and average profit margin |
| 9 | Disruptive innovation in the Industry |
| 10 | Technology trends in the Industry |
| 11 | Consumer trends in the industry |
| 12 | Recent Production Milestones |
| 13 | Component Manufacturing in US, EU and China |
| 14 | COVID-19 impact on overall market |
| 15 | COVID-19 impact on Production of components |
| 16 | COVID-19 impact on Point of sale |
| 17 | Market Segmentation, Dynamics and Forecast by Geography, 2024-2030 |
| 18 | Market Segmentation, Dynamics and Forecast by Product Type, 2024-2030 |
| 19 | Market Segmentation, Dynamics and Forecast by Application, 2024-2030 |
| 20 | Market Segmentation, Dynamics and Forecast by End use, 2024-2030 |
| 21 | Product installation rate by OEM, 2023 |
| 22 | Incline/Decline in Average B-2-B selling price in past 5 years |
| 23 | Competition from substitute products |
| 24 | Gross margin and average profitability of suppliers |
| 25 | New product development in past 12 months |
| 26 | M&A in past 12 months |
| 27 | Growth strategy of leading players |
| 28 | Market share of vendors, 2023 |
| 29 | Company Profiles |
| 30 | Unmet needs and opportunity for new suppliers |
| 31 | Conclusion |
| 32 | Appendix |
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