Global Automotive OEM Premium Audio Market 2021-2026

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    GLOBAL AUTOMOTIVE OEM PREMIUM AUDIO MARKET

     

    INTRODUCTION

    Drivers are now looking for the same high-quality audio that they enjoy at home in their vehicles, both for entertainment and in systems geared for navigation, information, safety, and other critical duties. Premium automobile audio systems with multiple speaker arrays strive to offer a superb sound experience on par with or better than high-end home installations. Some modern automobiles today feature up to 34 speakers located in 19 different positions throughout the passenger compartment.

     

    infographic: Automotive OEM Premium Audio Market, Automotive OEM Premium Audio Market Size, Automotive OEM Premium Audio Market Trends, Automotive OEM Premium Audio Market Forecast, Automotive OEM Premium Audio Market Risks, Automotive OEM Premium Audio Market Report, Automotive OEM Premium Audio Market Share

     

    Many automobile manufacturers provide an enhanced premium audio system in addition to the basic OEM audio system. A premium audio system provides an enhanced music listening experience and can be offered as part of a vehicle’s higher trim level or as part of an extra package. A premium audio system, often known as a branded audio system, is typically offered by audio manufacturers with the brand name of the audio firm. Branded systems are popular in North America and Europe, and their popularity is growing fast in other parts of the world, such as China and India.

     

    Total harmonic distortion plus noise (THD+N) is an important metric for these customers. An audio amplifier with extremely low THD+N values can produce sound that is nearly indistinguishable from the original recording. Audio is becoming more immersive as sound quality increases. New audio formats are expanding the sound environment into three dimensions, with ceiling speakers giving the illusion of height. Immersive audio also has the advantage of being speaker-independent, allowing the same mix to be modified for playback on various sound systems.

     

     

    GLOBAL AUTOMOTIVE OEM PREMIUM AUDIO MARKET DEVELOPMENTS AND INNOVATIONS

    S No Overview of Development Development Detailing Region of Development Possible Future Outcomes
    1 Harman Kardon and Renault announce first collaboration with new Renault Mégane E-TECH Electric HARMAN International, a wholly owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer, and enterprise markets, is pleased to announce its partnership with Renault. The first vehicle featuring a Harman Kardon sound system is the new electric car, the Renault Mégane E-TECH Electric. Global This would enhance better EV Adoption and better UI
    2 BOSE to change music systems in cars Bose is looking to revolutionize the music system in cars with their new Seatcentric Call Placement. Through this Bose is looking to provide audio experience into individual seats. The concept of this SeatCentric is to give each passenger their individual entertainment. In this Bose is using hardware and software capabilities. It uses a normal perimeters sound system with additional speakers in the headrest. This creates a nearfield around the seat enabling a seat centric user experience. Global This would help in better presence and social responsibility on increased levels of requirements

     

    GLOBAL AUTOMOTIVE OEM PREMIUM AUDIO MARKET DYNAMICS

    The demands placed on future electric vehicle cockpits are very considerable: Car drivers expect the same kind of seamless connectivity that they have become accustomed to when using their smartphones; the automotive industry’s safety and security standards are very stringent; and vehicle manufacturers want highly versatile systems that cost as little as possible.

     

    The global automobile sector is undergoing a fast shift in dynamics, whether from the standpoint of customers or suppliers. Advances in automotive technology, as well as a rising penetration rate of automotive electronics in cars, have greatly increased competitiveness in the worldwide automotive market. The increased penetration of modern automotive technology and features in cheaper versions of mid-segment automobiles has always raised consumer expectations. The sophisticated in-car audio systems provide a plethora of functions that may also be operated by voice commands. This has, however, raised the risk of driving distraction.

     

    Rapid changes in consumer lifestyles, as well as a shift in preference for the use of onboard entertainment systems in ride-sharing services, are expected to provide new market development possibilities. Consumers are more likely to use onboard infotainment systems in public transportation to listen to music while travelling, increasing demand for car speakers. Product penetration will be aided by the growing adoption of technologically sophisticated audio-visual systems. Customized speakers for car models are developed and designed by industry leaders like as Sony, Bose Corporation, Sonus Faber, Harman International, and Panasonic. These players are pursuing partnership and collaboration initiatives in order to grow their presence in the industry.

     

     

    GLOBAL AUTOMOTIVE OEM PREMIUM AUDIO MARKET SEGMENTATION

     

    The Global Automotive OEM Premium Audio Market can be segmented into following categories for further analysis.

     

    By System Type

    • 2 Way Coaxial
    • 2 Way Component
    • 3 Way Coaxial
    • 3 Way Component
    • 4 Way Coaxial
    • 4 Way Component

     

    By Propulsion Type

    • Conventional
    • Electric
    • Hybrid
    • Gasoline

     

    By Regional Classification

    • Asia Pacific Region – APAC
    • Middle East and Gulf Region
    • Africa Region
    • North America Region
    • Europe Region
    • Latin America and Caribbean Region

     

     

    RECENT MARKET TECHNOLOGICAL TRENDS IN GLOBAL AUTOMOTIVE OEM PREMIUM AUDIO MARKET

    Automotive seat is used to give comfort to the person who is driving. The cushioning agent is especially important when considering that moving cars can transmit vibrations near the human spine’s resonant frequency of 3 Hz. The base can usually be moved forward and back on metal railings and may move up and down to adjust to different body types.

     

    New technologies have been improvised towards better premium audio availability within the market developments and innovations. The most recent technology of the Seat Centric positioning will allow people to see their own entertainment in their own bubbles without bothering one another. The technology can also manage calls quietly. Through the speakers, calls can also be passed to the passenger. This may result in a greater conversion to hands-free phones. This shared mobility will allow everyone to be entertained without interfering with one another.

     

    The other improvements have been in the architecture and designing presence within the premium audio manufacturing elements. Precision-designed polished metal grilles attract attention. They are incredibly thin and light, ensuring optimum sound. Even minor features, such as the Bose Performance Series badging, indicate that this is something exceptional even before you turn it on. Noise from the road might frequently disrupt the user’s music. The Audio Pilot Noise Compensation technology detects and compensates for any continuous background noise, allowing you to hear the music more clearly.

     

    COMPETITIVE LANDSCAPE

    In Automobiles, Seat is very important part. The standard car seat is designed to support thighs, the buttocks, lower and upper back, and head support. The front driver and passenger seats of most vehicles have three main parts: the seat back (squab), seat base (cushion), and the headrest.

     

    Sony Corporation is focused on development of the OEM based Audio product into the market. As part of this technological implementation, The clear phase technology is one of the most essential technologies involved in better collaborative efforts. Sony’s automotive systems optimize the sound stage inside the vehicle to make music feel as though it’s coming from a sound stage right in front of the user. Because “Clear Phase” technology eliminates sound dispersion, music is properly focused in specific areas of the sound stage. In addition, by flattening amplitude and correcting phase characteristics to attain linearity. Premium 3D Audio Systems from Sony create a sound field that envelopes the entire vehicle cabin and a large audible spot that embraces all passengers in their music. These technologies are majorly attained as part of OEM requirements in the market.

     

    Bose Automotive is part of the major development towards premium automotive installation in the audio systems. The Bose Small vehicle Series is focused on the OEM premium services based on smaller version of vehicles of hatchback. Bose Small Vehicle Series is specially engineered to bring big and spacious sound into small cars. Innovations in signal processing. Ultra-Nearfield speakers right in the driver’s headrest. Breakthroughs in bass speaker technology. It all comes together. So driving a small vehicle doesn’t mean you have to make a big sacrifice in sound. UltraNearfield headrest speakers work with PersonalSpace® signal processing to wrap the user in 360 degrees of sound for an even greater sense of depth and immersion.

     

    COMPANIES PROFILED

    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2021-2026
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2021-2026
    19 Market Segmentation, Dynamics and Forecast by Application, 2021-2026
    20 Market Segmentation, Dynamics and Forecast by End use, 2021-2026
    21 Product installation rate by OEM, 2021
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2021
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix

     

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