Global Automotive OLED Display Market 2022-2027

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    Published- May 2022 Number Of Pages -114



    1. The Global Automotive OLED Display market will be driven by the increasing adoption of OLED displays in premium and luxury vehicles. But after 2026, the market is expected to driven by the entry of OLED displays in the mid-segment vehicles
    2. The rise in EV sales of Chinese EV brands such as Nio, Neta, and others is boosting the country’s OLED Display market, which features a digital assistant on the dashboard with a 2.18-inch touchscreen.
    3. US will be the leading market in terms of value in Automotive OLED display,accounting for ~40% of the overall market value
    4. Currently, as there are no US based OLED manufacturers supplying to OEMs in the business, the cost of sourcing from South Korea, China & Japan will increase and hence showcases lesser margins compared to other regions 
    5. Improved usage of SiC and GaN technology in the ICs used for controlling the OLED advanced display in the upcoming years will significantly decrease weight and increase switching speeds for enhanced display.
    6. The Global Automotive OLED Display Market is a consolidated market dominated by the top three players, and with only five players in the segment, there is a huge opportunity for new players to enter the automotive display market in the near future.
    7. Automotive engineers are thriving to take advantage of all of the unique features of OLED lighting. LG, for example, has begun using Plastic-OLEDs, which are built on polyimide circuit boards and can be bent or rolled up. 
    8. To accommodate the increased adoption of OLED display in automotive, several display players are expanding their company through strategic mergers and acquisitions as well as collaboration with display driver IC producers
    9. Major premium OEMs such as Audi and BMW have already used OLED in their models and are now progressing to OLED-based interior lighting and advanced OLED display screens for blind detection, user assistance, and other features in their upcoming models.
    10. The pillar to pillar (A-pillar of a car) dashboard OLED display will be high revenue generating product in global automotive OLED display market as the size of the infotainment in this product is bigger



    Organic Light Emitting Diodes (OLEDs) are a type of flat light emitting technology that is created by sandwiching a succession of organic thin sheets across primary and secondary coils.


    A brilliant light is produced when an electric power is provided. OLED displays are emissive displays which do not utilize a backlight, making them slimmer and more energy efficient than LCD displays. OLED displays are sometimes tiny and economical, but also deliver the greatest picture quality available.


    These are integrated within the future, so as to be clear, adaptable, foldable, and even rollable and stretchy. OLEDs are revolutionary display technology. OLED displays are constructed of organic compounds that emits light when converted into electricity.


    Because OLEDs do not require a backlight or filters as do LCD displays, these are much more economical and easier to operate upon and manufacture. The OLED emitter, an organic carbon-based substance that produces light when power is applied, is the primary aspect of an OLED panel.


    infographic: Automotive OLED Display Market, Automotive OLED Display Market Size, Automotive OLED Display Market Trends, Automotive OLED Display Market Forecast, Automotive OLED Display Market Risks, Automotive OLED Display Market Report, Automotive OLED Display Market Share


    OLED screens are often used in a number of automobile design i.e. For long years, vehicle manufacturers have used conventional PMOLED panels. An OLED’s fundamental structure is an emissive layer sandwiched between an anode that removes electrons as well as a cathode that involves injecting electrons.


    An OLED screen is composed of a substrate, backplane circuitry, the controller, a front plane containing organic materials including electrodes, and an encapsulating layer. Because OLEDs are particularly sensitive to oxygen and moisture, the encapsulating layer is crucial.



    S No Overview of Development Development Detailing Region of Development Possible Future Outcomes
    1 Continental Receives First Major Order for OLED Displays The multi-display stretches from the driver’s area to the centre console and integrates two screens, which are optically bonded behind a curved glass surface. Production of the display solution is scheduled to start in 2023. Global Scale This would enhance better Technologies and production


    Samsung has presented a number of innovative display technologies. The South Korean company also displayed enormous OLED screens for future automobiles.


    These OLED screens are intended for use in connected and electric vehicles and are a part of Samsung’s “Digital Cockpit” line. They come in three different sizes, 7, 12, and 15, 7 inches. They are intended for use with the instrument cluster and the primary digital infotainment system. The new OLED screens can be sculpted into a variety of shapes, including curves, and are coated in glass.


    Additionally, they have perfect blacks, thin bezels, and clear, brilliant images to improve sight and picture quality in general. Samsung’s new OLED panels will be fantastic for customers as more automobiles go toward always-on and electrical features.



    Around the generations, OLEDs have received consistent interest from the scientific and industrial populations throughout the world. A diverse spectrum of OLEDs have entered the mainstream, gaining applications in many different industries, with a primary focus on passive and active-matrix solutions.


    The manufacturing of whiteness OLEDs with a long shelf life of more than 15,000 hours at a brightness level of 1,000 cd/m2 is a prominent topic of study in the OLED industry.


    Furthermore, foldable, ultralight, and indestructible OLEDs with greater manageability have indeed been produced. Due to a variety of growth reasons, the global market is expanding at a rapid rate.


    Growing automotive manufacturing as well as the resultant requirement for purchases, but also rigorous legislation enforced by the government, are some of the factors contributing to total industry growth. Governments are paying attention to the usage of electronic control units.


    Taking customer safety into consideration, automobile manufacturers are focusing more on security measures, and OLEDs are successful in providing adaptable front illumination for the automobile.

    Infographic: Global Automotive OLED Display Market, Global Automotive OLED Display Market Size, Global Automotive OLED Display Market Trends,  Global Automotive OLED Display Market Forecast,  Global Automotive OLED Display Market Risks, Global Automotive OLED Display Market Report, Global Automotive OLED Display Market Share


    Entertainment systems give information regarding the health of different vehicle components, as well as functions such as global positioning system and infotainment.


    OLED is widely used as infotainment screens in high-end automobiles. Furthermore, various advances related to the production of reduced electronic control unit cost models are playing an important role in boosting overall growth.


    Buyers want automobiles with enhanced features because technological innovation is altering the way vehicles are manufactured. As a result of the increased need for sophisticated versions of vehicles as a result of the inclusion of new technologies into the entire vehicle system, demand for electronic control units is also expanding.


    At its now-closed LCD P4.5 production facility in Gumi, Korea, LG Display is considering constructing a new OLED production line for the automotive industry. In order to expand its position in the automotive display market as the demand for smart cars and electric vehicles rises, LG Display will provide OLED (organic light-emitting diode) panels to German automakers, including Daimler-Benz AG.


    Apple reportedly expressed interest in ordering OLED screens for upcoming iPads and Macs with the organic light-emitting diodes display technology when sales of the iPhone 11 and 12 weren’t performing as well as anticipated in order to placate Samsung, with whom it has fixed contracts for many millions of OLED display panels.


    Mid-size dual-stack OLED displays for upcoming tablets and laptops are being developed by Samsung and LG, but Apple may work with an unexpected third supplier, BOE. Making OLED screen panels for phones, tablets, laptops, and cars will begin in April at its B12 factory in China’s phase 3 production line.


    The 8.5-Gen method with larger substrates is intended for use in the production, and if BOE is successful, the dual-stack method.



    The Global Automotive OLED Display Market can be segmented into following categories for further analysis.


    By Application

    • Instrument Cluster
    • Infotainment System
    • Digital Assistant
    • Others


    By OLED Type

    • Rigid
    • Flexible/Curved


    By Touchscreen Technology 

    • Touchscreen
    • Display Only


    By OLED Screen Size

    • <5 Inches
    • 5-10 Inches
    • >10 Inches

    By Geography

    • US
    • China
    • Europe
    • Rest Of The World


    Several businesses manufacture OLED screens, and OLED displays have recently won design awards for the AUDI e-tron, Cadillac Escalade, and Mercedes S-Class. This seems to be due to benefits such as ultrahigh contrast ratio, temperature-independent reaction speed, and lower viewing-angle deprivations.


    The trend towards greater connectivity and automation in the vehicle is placing increasing focus and value on the HMI (Human Machine Interface). In order to respond to the HMI evolution, displays will play an ever more important role for creating a customizable, personalisable and safer car interior. 


    However, they need to become much better integrated into the curved and shaped surfaces of the vehicle interior, while also meeting automotive brightness and reliability requirements, and all that at an affordable cost.


    LG Display unveiled a concept using four high-resolution plastic OLEDs with varying curves. A PMOLED, or Passive-Matrix OLED, is considerably smaller as well as clarity, with the highest resolution of roughly 130×130.


    This is much less expensive and easier to manufacture than an AMOLED that employs an Active-Matrix. An active-matrix TFT array and storage capacitors are used in an AMOLED.


    While these displays are more efficient and can be created in larger sizes, they are also more difficult to manufacture. Because PMOLED circuits lack the memory capacitors, pixels in each line are actually off most of the time. To compensate for this the users need to use more voltage to make them brighter.


    OLED seems to be a costly panel technology that has finally gained popularity. OLED screens may achieve refreshing rates as low as 0.001ms, which would be approximately 1,000 times quicker than a normal LED-backlit Display unit as well as superior to the now-discontinued plasma technology. There are many other prototypes of OLED concepts with smaller, scroll-like configurations available.



    OLED displays are much more energy-efficient, directly from the sun, as well as recyclable over LCD displays. OLED displays feature strong contrast because the lighting upon that display is generated by each individual pixel rather than from a backlighting; whenever distinction is required, it merely dims or shuts off the appropriate pixels for a real, deep black colour while consuming less energy.


    OLEDs have garnered consistent attention from the scientific and automotive communities across the world well over decades. Continuous research and development has attracted much-needed competitors in the industry, with an emphasis on broader interconnections.


    Magnachip Semiconductor Corporation is a leading developer of automotive based OLED displays focusing on the market improvisations.


    This has been manufacturing a next-generation organically light-emitting diodes panel controller integrated circuit (OLED DDIC) for vehicle screens to add to its organic light-emitting diode display driver integrated circuit (OLED DDIC) product range.


    The next-generation DDIC offers a broad variety of densities, particularly FHD, and therefore is suitable for reinforced and unreinforced OLED panels.


    Further distinguishing aspect of this next-generation DDIC is that it will be designed as such an all-in-one solution, with source driver, gateway drivers, and temporal controllers completely combined on a single chip. This capability will allow the development of low-cost display panels with fewer moving parts.


    Mercedes Benz is also a developer of the OLED screens focused on internal usage within the automotive of varied propulsion technologies. The MBUX Hyperscreen is simple to use and straightforward. The display style EV mode is indeed an illustration of something like this.


    Crucial electrically powered capabilities, also including boosting or recovery, are shown in a novel fashion, with a spatially moving clasp, and thus made real. Somewhere between those fastenings, a lens-shaped item travels.


    It follows gravity and so displays the G-Force forces in an interesting and emotive manner. With the use of machine intelligence, the MBUX technology shows the correct functionality to the user somewhere at the right moment.


    Environmental factors and usage patterns continually optimise context-sensitive consciousness. The so-called zero-layer supports flexible, consolidated material out of the whole MBUX technology and environmental services to the user at the top level of the MBUX data architecture.

    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2022-2027
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2022-2027
    19 Market Segmentation, Dynamics and Forecast by Application, 2022-2027
    20 Market Segmentation, Dynamics and Forecast by End use, 2022-2027
    21 Product installation rate by OEM, 2022
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2022
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix
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