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Published- Jan 2021
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A sunroof is often considered as an optional feature in automobiles, which is either a fixed or sliding mechanism. The trend of the sunroof as an optional feature has gradually changed to being one of the standard features in premium and luxury segment cars. The automotive sunroof market is driven by innovation in glass technology and rise in demand for safety, comfort and convenience features.
OEMs are engaged in developing advanced technologies to manufacture sunroof including composite materials for developing lightweight sunroof solutions, thus increasing the demand in the industry. High integration and maintenance cost and low penetration in budget vehicles are some of their drawbacks.
Conventional ICE vehicles will undergo a complete revamp and upgradation of features in the next few years giving rise to addition of premium features in the lower segments. Saturation of additional features in the vehicle will drive OEMs to offer sunroof at a more affordable price.
Electric vehicle growth globally will positively impact the growth of sunroofs due to addition of premium features in their respective EV models by most OEMs. High growth rate of SUV segment is expected to be beneficial for the sunroof industry due to rising penetration of sunroof in the SUV and compact SUV segment
Advancements in material technology as well as shifting consumer preference for sunroofs, especially in developing nations will further boost the sunroof market globally. Hybrid vehicles are likely to be equipped with panoramic sunroofs in order to entertain all-round visibility and maximum ventilation
The growing demand for SUVs and luxury cars over the years has boosted the automotive sunroof global market. To augment the sunroof vehicles are now fitted with tinted or UV-reflective glasses in order to avoid sunlight.
Keeping in mind the safety of the passengers the OEMs are quickly adopting a sunroof airbag system in case of roll over incidents. This new technology will drive the sunroof market.
Currently, the two main types of sunroofs being offered are the Spoiler type of sunroof and the premium panoramic sunroof.
Volume growth of panoramic sunroof will be dominated in emerging markets such as APAC countries and Latin America due to increasing adoption in medium segment vehicles by indigenous OEMs
Glass sunroofs have the highest share in the market compared to the fabric one. Various features in the glass segment itself have made this popular. Tilt and slide, panoramic and pop-up methods are seen in this segment. Panoramic sunroof holds the highest share among all.
Another interesting development in this space is that of solar sunroofs, which is most likely to become common in electric vehicles rather than conventional vehicles
Since fabric type is limited to convertible cars, it has always been trailing the glass type.
Sports Utility Vehicle holds the highest share in the market. Since the structure of SUVs demand larger sunroofs that has propelled the market in this segment. SUVs constitute 1/3rd of the market share among the types of vehicles. Luxury cars hold the next best share and these two segments hold almost 3/4th of the total global share.
The volume growth of the sunroof market in USA will be predominantly influenced by the likes of Ford, GM and Chrysler and their strategy to provide premium feel-good features in their upcoming models
The spoiler type sunroof showed an approximate penetration of 21% in the year 2020 accounting for ~3.6M units sold during the year.
On the other hand, the panoramic sunroof had a mere 5% penetration at about 0.5M units sold in 2020, thereby wrapping the US sunroof market at about 4.12M units overall
The US held the second most share in the sunroof market. Power sliding sunroof is found in every top selling model of the passenger cars. The increase in sales of SUVs and pick-up trucks has been the driving factor in the sunroof market.
Toyota had an average penetration of 42% of electric sunroof, while no model featured a panoramic sunroof in the list of top selling vehicles.
The Ford Explorer in the US market was the only model to feature an openable panoramic sunroof, while the Ford Escape and Ford Fusion had an electric sunroof. Chevrolet Traverse and Malibu featured an electric sunroof in their top end trim in the US automotive sunroof market.
The sunroof market in Europe was at about 1.5M units in 2019 and is expected to reach 1.9M units by 2025 growing at a CAGR of 10%
The spoiler type sunroofs are expected to grow at ~12.8% during the forecast period from a volume of ~0.4M units in 2020 to ~0.6M units by 2025
The European market was underperforming in the penetration of both sunroof systems in 2020 – predominantly because of the large sales of cost effective and low-end vehicles in the market
Europe holds the largest share in the sunroof market. Major premium car manufacturers are from Europe and sunroofs come as a standard option in this segment. This has made Europe one of the leading markets in the sunroof sector.
Every top selling car in Europe has a sunroof option in most of their variants. Panoramic, glass sliding sunroof is most commonly found sunroof among top selling cars.
China featured the highest penetration of both categories of sunroof among all regions at a combined penetration of ~XX% in 2020, making it the single largest market for sunroof globally.
For a sunroof supplier, China is the market that it will have to eye on, to target volume growth in premium sunroof installations until 2026.
Since the sunroof market is a very niche industry, the expectancy for new entrants to start a trend or enter the market is very unlikely.
This will also mean growth for the existing sunroof suppliers in the region such as Inteva and Webasto who have new partnerships with new EV startups in China.
Inteva and Webasto dominate the China market with 38% and 28% market share respectively accounting for 66% of the sunroof market in China
Spoiler type sunroof had a penetration of ~46% while the panoramic sunroof had a penetration of ~28% in 2020
The sunroof market in China accounted for 15.8M units in the year 2020 out of which 9.9M units were spoiler type sunroofs and 5.9M of them were panoramic sunroof
Chinese manufacturers such as Buick and Roewe has standardized a sunroof in all their trims
Models such as the Buick GL8, Buick Regal, VW Golf and Hyundai Fiesta had a 100% penetration of spoiler type sunroof in 2020
The largest automobile market in the world , China , has been the fastest growing market in the sunroof segment. The shift towards the premium and luxury cars in the country has boosted the sunroof market in this region. Among the top selling cars Volkswagen Lavida and Haval H6 come with sunroof as option.
In the VW group,the VW Sagitar, Tiguan, Passat, Tayron, Magotan and T-roc were among the top selling models to feature a panoramic sunroof.
The Indian sunroof market was skewed to spoiler type sunroof with panoramic sunroofs showing less than 1% penetration overall. In the year 2020, ~0.2M units of sunroof was sold in the region
Nissan Magnite and Hyundai Venue getting sunroof is a positive trend to the growth of the sunroof market in India
The Tata Nexon, Hyundai Venue and Hyundai Creta were the largest contributors of volume market for sunroofs in 2020
British-Chinese brand Morris Garages with their Hector, Kia with their Seltos, Hyundai with its Venue are the models which is creating entry of sunroofs in the mid segment variants in 2020
Sunroof in Indian cars is found in mid-segment and premium cars. The entry level cars which constitute the top selling cars list do not have a sunroof. Among the top selling cars in India, Kia Seltos and recently Hyundai Venue are the ones to sport the sunroof. The demand for sunroof by the Indian audience will push the auto makers to provide the sunroof even in the hatchback segment.
Sunroof manufacturing companies are investing in lighter in weight and high durable sunroofs. Such technological advancements will boost the market.
The global sunroof market will grow from XXM units in 2019 to XX units in 2025 at a CAGR of XX%. The automotive sunroof market will grow in volumes predominantly due to the EV growth post the pandemic. China will be the largest contributor of the volume growth due to its aggressive EV market growth, followed by Europe where higher popularity of premium vehicles will be an additional factor
The global sunroof market will grow from $XXB in 2019 to $XXB in 2025 at a CAGR of XX%. The sunroof market will see value addition due to the prices of its actuators and fiberglass. Innovation in the fiber glass used in the sunroof and smoother operation will also influence price rise of this component
Use of polycarbonate for better strength and lightweight characteristics is the way forward for OEMs to deploy sunroofs in their future vehicles, most probably in their electric variants
Premium OEMs such as BMW AG, Audi AG, and Daimler AG are continuously investing in R&D for incorporating solar sunroofs in their cars for improving the efficiency of electric vehicles.
Redlogger, a Swedish firm that creates hardware and software to support renewable energy providers, has been bought by SunRoof, a Swedish solar roof manufacturer. Starting with the Polish market, the idea is to develop a software platform that will sell surplus energy generated by SunRoof solar panels.
The goal is to become Europe’s largest energy marketplace, and to build a platform that can compete with Tesla’s Autobidder using the Redlogger infrastructure. The Nordic tech startup (named “Renewable Energy Data Logger”) has developed a system that measures and reports gross renewable energy production, allowing producers to regulate their supply or get compensation from the Swedish Energy Agency.
Redlogger, which was previously exclusively available in Sweden, will soon be available in all of SunRoof’s nations. SunRoof will leverage the purchased technology to construct a digital home platform in addition to the solar energy marketplace mentioned above.
The system would advise households on the best ways to consume electricity, such as charging an electric car, storing it in a battery, or selling the excess on an e-commerce platform.
Webasto from Germany is the leading sunroof manufacturer and supplier in this sector. Some of the other players are Inalfa (Netherlands), Yachiyo (Japan), CIE Automotive (Spain), BOS GmbH (Germany), Johnan Manufacturing (Japan) and Wuxi Mingfang (China).
The market is dominated by Webasto but followed closely by Inteva products LLC, which is headed in Michigan and is a major supplier to the Volkswagen Group
Yachiyo is partly owned by Honda and therefore is the sole supplier to all of Honda’s models across regions giving them a stable customer base
In May 2019, Inteva Products LLC, owned by The Renco Group, Inc., sold its Roof Systems product line to CIE Automotive S.A. The Roof Systems business of Inteva operates 16 manufacturing facilities and six R&D centers in seven countries including the United States, Mexico, Germany, Slovakia, Romania, China, and India. Its customer portfolio includes Volkswagen, Daimler, and BMW, with a significant share of Chinese manufacturers as well
Some of the other players include Saint Gobain of France and Aisin Seiki of Japan.
