GLOBAL AUTOMOTIVE WIRELESS PHONE CHARGER MARKET
The growing affinity to contactless and wireless technology in every aspect has led to development of wireless car charging technology. The continuous use of smartphone either for navigation or entertainment purpose while on road has led to increase in installation of wireless charging dock in automobiles.
The first Qi enabled car was launched by Toyota in its 2013 Avalon model. Since the 2016 wireless phone charging has been equipped in the most of the models. The wireless charger had a greater penetration in the luxury and premium car segment, gradually the feature has become common in mid segment and budget cars as well.
By Mounting Technology
- Dedicated Slot
By Location of Charging Pad
- Center Console
- Under Infotainment
- Center Armrest
By Power Output
- 5 W
- 5 W
- 10 W
- 15 W
By Distribution Channel
Wireless chargers rely on magnetic induction or magnetic resonance to transmit the energy. Most of the chargers are “Qi” standard which ensures safety and compatibility. The corresponding mobile phones must also be of Qi standard. The other wireless charging standards Powermat (PMA) and AirFuel are the getting outdated and the respective devices are slowly phasing out.
MARKET BY MOUNTING TECHNOLOGY
The magnetic mount is quite popular and major OEMs have adopted this technology to hold the phone to the pad. The magnetic mounting technology is also popular among the add-on accessory charger as it eliminates the use of hands to fix the phone. Many OEMs such as GM, Toyota, and Ford have adopted the magnetic technology to hold the phone. The clamps used for holding the phone are seen to holding highest share in the aftermarket products range.
MARKET BY LOCATION OF CHARGING PAD
Based on the location of the charging deck center console holds the highest share in the market. In US the center console charging pad is found in more than 90% of the models. In Europe, China and Japan markets the charging deck are mostly found in center console position only occupying 60% of the market share. The location below infotainment occupies next share.
MARKET BY POWER OUTPUT
The average power output of the adapter of the wireless charging phones are 10W. The charging pad coming from the OEMs are 10W power output on average.
In the add-on devices segment too 10W chargers are most commonly found. However, 15 W chargers too are getting popular with their fast charging ability. The need for rapid charging has led to development of higher power output providing chargers.
US AUTOMOTIVE WIRELESS PHONE CHARGER MARKET
Among the top selling passenger cars such as Chevrolet Silverado, Equinox, RAM 1500 and Toyota RAV4 and Camry are provided with wireless charging pad.
In the aftermarket sales US holds the distinction of highest penetration of wireless charging kit. US based wireless charging devices manufacturers has grown exponentially in last few years.
EUROPE AUTOMOTIVE WIRELESS PHONE CHARGER MARKET
In Europe models such as Ford Focus, Fiesta, Mercedes A class and Volkswagen Polo cars among the top selling cars that provide the wireless charging pad. More than 50 car models from 13 different European automakers provide the wireless charging option in the region.
CHINA AUTOMOTIVE WIRELESS PHONE CHARGER MARKET
Toyota Corolla is the only passenger car among the top selling cars to features the wireless charging option. The latest Haval F7 too sports the charging pad.
Xiaomi Chinese manufacturer has launched a first 20W power wireless charger for cars, making it the first 20W output charger for automobiles.
INDIA AUTOMOTIVE WIRELESS PHONE CHARGER MARKET
In India until 2019 the feature was concentrated in only premium and luxury vehicles. In 2019 mid-segment and top selling cars such as Hyundai Venue and Kia Seltos came with this feature. Newly launched Hyundai Aura also features this option.
PowerSquare Bangalore based company was the first in-car wireless charging service provider in the country.
RECENT MARKET TRENDS
- Basenor a US based start-up has customised a center console phone charger pad extensively for Tesla Model 3. The charger pad is unique and first in the market which can support charging of 2 phones at once.
- Yank Technologies from US is developing a high power wireless charging deck for automobiles.
- Rohm Japanese based company has adopted the STMicroelectronics solutions for wireless charging of smartphones in the Japanese automobiles.
MARKET SIZE AND FORECAST
Still a growing market, the inefficiency of these chargers to not to charge quickly observed in traditional 12 Volt accessory outlet in cars will hamper the growth. However, the continuous efforts to improve the speed of charge in the future can be observed.
As of January 2020 there are 252 models of mobile phones which are QI enabled. In the future with the introduction QI feature in newly launched models will propel the wireless charger market.
Various uncertified devices which do not meet the Qi standards are unsafe are restraining the aftermarket growth.
Some of the leading aftermarket wireless charger providers are iOttie (US), Nillkin (China), Xiaomi (China), Scosche (US), Kenu (US), Basenor (US) and Belkin (US).