Global Autonomous Car HD Maps Market 2024-2030

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    2024 Update Comming Soon Published- May 2021 Number Of Pages -121

    AUTONOMOUS CAR HD MAPS MARKET

     

    KEY FINDINGS

     

    1. L2 & L3 automated vehicles will account for most of market revenue and L4 automated vehicles will not enter mass production at least until 2024
    2. Increasing adoption of ADAS features such as lane departure warning into car systems poses an opportunity for Map and Navigation suppliers to have a smoother and more enhanced integration with OTA updates 
    3. Currently, four out of five in-car navigation systems in Europe and North America use HERE map data, resulting in more than 100 million vehicles globally using HERE Map data
    4. By 2025 at least 15 OEMs will offer 25+ vehicles with L3 capability and ~5-6 vehicles with L4 capability, but the L4 automated vehicles will be volume constrained due to application in shared fleet only
    5. Uniform, favorable and protectionist Chinese policies have accelerated L3 automated vehicle testing and thus local OEMs have a lead in bringing semi-autonomous vehicles to market
    6. Tesla Autopilot which is one of the most advanced autonomous driving suite doesn’t utilise HD maps currently as they relies on instant visuals over maps
    7. Dutch company TomTom’s Location technology segment alone accounts for 74% of their overall revenue. In 2021, this segment’s revenue is estimated to be $ 525M of the overall estimated revenue $663M
    8. Cloud based map providers will have more than 90% market share by 2025, crowdsourcing tech by start-ups looks too difficult to scale up unless they partner with other suppliers or car manufacturers
    9. In March 2022, Nvidia has launched a new mapping platform that will provide the autonomous vehicle industry with ground truth mapping coverage of over 300,000 miles of roadway in North America, Europe and Asia by 2024
    10. Bosch has planned to acquire Atlatec, a high-resolution digital mapping specialist based in Karlsruhe, Germany, in order to strengthen its autonomous driving system development.
    11. Zeekr, Geely’s premium electric mobility technology brand, is expanding its strategic technology partnership with Mobileye, an Intel company, in a bid to deliver the world’s first consumer autonomous vehicle with L4 capabilities by 2024.
    12. In September 2021, HERE announced the deployment of its HD Live maps in the new level 3 automated Drive Pilot from Mercedes-Benz. 

     

    MARKET SEGMENTATION

     

    Infographic : global Autonomous car HD maps market segmentation by mapping technology, ADAS and geography

    By Geography

    • US​
    • China​
    • Europe​
    • Asia Ex-China​

      

    By Vehicle Type​

    • ICE​
    • Electric​

     

    By Mapping technology​

    • Crowd Sourced​
    • Cloud to Car​
    • Level of Autonomy​
    • ADAS​
      (L2 & L2+ Autonomous)​
    • Autonomous​
      (L3 Autonomous)​
    • Autonomous​
      (L4 Autonomous)​

     

    AUTONOMOUS CAR HD MAPS MARKET DYNAMICS

     

    SI No Timeline Company Developments
    1 2022 DeepMap It uses data from LIDAR and optical cameras to build its maps and localizes vehicles within these real-time maps.
    2 2022 Fixposition  It offers embedded hardware devices like Vision-RTK and NAV-RTK Dual with features like precise positioning, OTA software updates, and lightweight
    3 2022 Carmera It’s machine-readable and sensor-agnostic data can be used by OEMs, mobility platforms, and logistics companies to validate vehicle localization and improve routing decisions based on real-time information.

     

    Multiple OEMs have established autonomous vehicle plans and have invested in HD maps development both internally and through third-party firms.

     

    By 2025, 15 OEMs plan to release 25 L3 vehicles and 4-5 L4 vehicles. However, multiple plans in this regard are falling behind schedule due to a variety of factors such as R&D, legislation, and so on.

     

    To reduce cost and size of HD maps, mapping providers are assessing innovative methods of fingerprint base maps(Civil Maps), streaming data from cloud(Mobileye) and vector and tile- based map format(Here maps).

     

    The business strategy that is being followed by several OEMs that develop autonomous vehicles is to develop in-house mapping technology.

     

    The advantages of developing HD maps in-house is the control over maintenance strategy, with the addition of features and information in accordance with the requirement of the customer and being cost-effective.

     

    The initiative taken by Britain`s National mapping agency, Ordnance Survey (OS) to standardize HD maps is a welcome move and the $230 Million investment to develop a nationwide platform for testing and developing autonomous vehicles will certainly benefit the UK autonomous car HD map market.

     

    The rise of on-demand taxis worldwide has been the biggest driver for autonomous cars with L4-L5 automation. Therefore, till 2025 the  vehicles fitted with L4 automation will be used in commercial application only.

     

    Local OEMs outdoing their foreign rivals in launching premium , electric, connected and semi-autonomous cars is an important trend in China. Geely, WM Motors, Byton, Xpeng are a few examples.

     

    As of Jan 2021, 324+ EV start-ups are active in China and in past 12 months, multiple firms gained such as WM Motor, Hozon Auto gathered funds through investments. Firms plan to challenge Nio and Tesla by going public in 2021 and 2022 in USA and China

     

    Partnerships between auto electronics suppliers-mapping tech startups, tech companies- mapping tech startups, car manufacturers- tech companies is the #1 trend in the autonomous car HD map market. Most of the partnerships happened because of complexity and cost of HD maps.

     

    AUTONOMOUS CAR HD MAPS MARKET SIZE AND FORECAST

     

    In China, many domestic companies like NIO, Xpeng, BYD,BAIC and Geely are already testing L3 automated vehicles and may offer them in the domestic market from 2020-2021. In Europe, L3 tech will only be offered in higher segment vehicles of premium manufacturers.

     

    Globally, the cost of HD map will vary per region and supplier depending on its mapping technique and scale achieved in terms of number of OEMs and vehicle platforms served.

     

    In US, Toyota and Honda, with combined 20% market share of the passenger car market, are way behind in launching L2-L3 automated vehicles.

     

    Shunning of L3 automated tech in mass market brands of “Detroit Big 3” and slow progress of L4 automated tech will result in comparatively lower volume growth of HD map market as compared to China.GM and Honda will be utilising the autonomous firm they invested in – “Cruise”.

     

    Cruise will work with GM and Honda on the Microsoft cloud platform “Azzure” to develop MaaS.  Walmart and Cruise are starting a pilot program this year for customers to have their groceries delivered by one of Cruise’s all-electric self-driving cars. The pilot will take begin in Scottsdale, Arizona.

     

    Honda plans to mass produce Level 3 Autonomous Cars by March beginning with Legend. This launch is currently restricted to Japan. Honda is aiming for Level 4 automation by 2025.

     

    Waymo, which is Google’s autonomous driving unit, plans to expand services, continue testing in multiple locations, and roll out the fifth generation of its autonomous driving software, Waymo Driver rolls, adding more all-electric Jaguar I-PACEs into its full-service fleet in Phoenix and testing fleet in San Francisco.

     

    In trucking and freight, continue delivery partnerships with UPS and AutoNation in Phoenix, expand autonomous truck testing across the Southwest, continue delivering freight for fleet customers, and—with Daimler—work toward building a truck with systems that safely allow for no human backup driver. Waymo also announced partnership with Stellantis, which is a company formed by PSA and FCA groups

     

    Ford has picked Google to power its in-car mapping. Google Maps will also be the vehicles’ primary navigation system. Android in the car also enables Ford and third-party developers to build apps optimised for vehicles.

     

    The L4-L5 autonomous car map market will have a strong correlation with the number of autonomous vehicles on road(vehicle PARC) and not just with the number of autonomous vehicles sold per annum.

     

    The Autonomous car HD maps market has the potential to go past $2 Billion by 2025, growing at a CAGR of 83% during 2019-2025

     

    L2+ AUTONOMOUS VEHICLE ARRIVALS IN CHINA

     

    Many domestic companies, such as Changan, have launched L3-ready vehicles in China, and other OEMs, such as Geely and BYD, will launch them soon.

     

    Chinese policies which are uniform, favourable, and protectionist have accelerated L3 automated vehicle testing, offering local OEMs an advantage in bringing vehicles to market.

     

    AImotive and Sony are working together to ensure that AImotive’s suite of technologies provide targeted L2+ ADAS capabilities to ensure high safety standards.

     

    AImotive will be announcing new and significantly enhanced versions of its respected production-ready AIDrive software stack for L2–L4 automated driving, as well as its popular AISim development, simulation and validation tools later in Q1 2021.

     

    China’s Geely Auto Group will deploy Mobileye’s “full stack,” 360-degree camera-only ADAS solution to power Level 2+ electric vehicles, starting in 2021. SuperVision consists of two Mobileye EyeQ5 SoCs, and 11 cameras — seven long-range and four close-range.

     

    Dongfeng Motor Group utilises L2+ intelligent assisted driving and Wind 5.0 AI car system in its upcoming model. Ford Co-Pilot360 suite of advanced driver-assist technologies and SYNC+ intelligent infotainment system will offer L2+ level automatic driving assistance functions on it’s Mach-E.

     

    Magna will be producing the InnovizOne sensors and combining it with the other components that make up the L3 system that BMW will use including the Mobileye EyeQ5-based vision system as well as radars and a compute platform assembled by Aptiv.

     

    RECENT TREND IN THE AUTONOMOUS CAR HD MAPS MARKET

     

    SI No Timeline Company Developments
    1 March 2022 Nvidia It has launched a new mapping platform that will provide the autonomous vehicle industry with ground truth mapping coverage of over 300,000 miles of roadway in North America, Europe and Asia by 2024
    2 Jan 2022 Swift Navigation Provider of positioning and navigation solutions for farm tractors. It offers a GPS receiver with real-time kinematics functionality for centimeter-level relative positioning accuracy
    3 Jan 2022 Here Provider of cloud-based navigation and fleet route mapping solutions for multiple industries.

     

     

    • In September 2021, HERE announced the deployment of its HD Live maps in the new level 3 automated Drive Pilot from Mercedes-Benz. 
    • TomTom announced the inclusion of the company’s new maps and connected services in the Nissan Qashqai. The new vehicle model will be incorporated with the company’s innovative over-the-air map update solution which will allow the customers to use TomTom’s maps for navigation as well as other connected services.
    • In July 2021, TomTom developed a virtual horizon software which incorporates a connection between the digitals maps and the ADAS functions which will allow drivers and autonomous vehicles to anticipate the path ahead.
    • In June 2021, TomTom announced the launch of the TomTom GO Expert which is an ultimate satnav for professional vans, trucks and buses. It has a HD touchscreen display with features such as smart routing for large vehicles and accurate traffic information.
    • In May 2021, TomTom announced the development of an electric vehicle suite including upgraded range and routing features with EV charging points and battery preconditioning support optimal for charging.
    • In May 2021, TomTom announced the development of a new cloud based native hybrid navigation solution for the automotive industry with super-fast up-to-date routing maps with functional offline mode.
    • In March 2021, HERE announced partnership with Unity which is a leading platform for operating and developing real time 3D content to develop next-generation embedded automotive HMI with RT3D rendering capabilities.
    • In January 2021, HERE, Leia and Continental announced a partnership to develop 3D maps and navigation systems onto light field displays for automotive OEMs.
    • The company Cruise developed an HD map of San Francisco with the help of precision LiDAR as well as semantic mapping technology.
    • In December 2020, Mitsubishi Motors launched the new Eclipse Cross with TomTom’s global navigation system solutions which offers maps, connected navigation and real-time traffic updates.

     

    COVID IMPACT ON AUTONOMOUS CAR HD MAPS MARKET

     

    The COVID-19 pandemic has affected the production, development and manufacturing of several companies which has resulted in plunged sales due to the lockdown imposed across the globe.

     

    The demand for vehicles in the automotive sector has also declined as use of passenger vehicles declined to the pandemic imposed lockdown and low safety reserves with customers to buy new vehicles.

     

    The companies in this sector have started to adapt and recover with the market conditions by changing their business strategies such as rescheduling the launch of new vehicle models and other projects, managing the investments portfolio and arranging the supply chain operations.

     

    These strategies have affected the development and production of new technologies and vehicles in the commercial and passenger sector across the globe. 

     

    The development and production of autonomous vehicles has also declined and the growth of the HD mapping market has slowed down due to low demand and less investments.

     

    However, as the market recovers, the development of autonomous driving technology is being heavily invested into by leading OEMs which will promote the development of the HD mapping sector.

     

    For instance, Audi announced plans to make an investment of $16 billion by the year 2023 for the development and production of autonomous vehicles and sustainable technology

     

    RECENT DEVELOPMENTS AND PARTNERSHIP

     

    Mitsubishi’s Woven Planet has confirmed they will purchase mapping company Carmera, just a few months after NVIDIA announced their acquisition of DeepMap. And just in time, Mitsubishi Fuso has revealed that Woven Planet’s HD maps will be incorporated into their ADAS stack.

     

    All vehicle categories agree once more that HD maps will be necessary for next-generation ADAS features (Level 2+ and above). Investor-backed players may have to choose a profitable sell-off in the near future over waiting for the elusive time when the AV business model will fully take off because the HD mapping industry is consolidating.

     

    Volkswagen and Tier 1 supplier BOSCH are working together to develop a “crowdsourcing” solution that will use sensor data from series production vehicles to produce/update HD maps. 

     

    The database for automated and assisted driving will be bigger and more reliable the more vehicles that provide data now and in the future, which seems to be what other suppliers are betting on.

     

    Sanborn’s Advanced Technology group, a pioneer in HD Map development, has created Sanborn M-Map, a proprietary HD Mapping technology that uses aerial imagery, aerial lidar data, and mobile (driven) lidar data to produce standardized, high-precision 3D base maps tailored specifically for the needs of self-driving vehicle models and markets.

     

    Sanborn’s Urban, Highway, and Specialty HD Maps are available in almost all HD Map formats that are supported and can be combined and tailored to suit a range of requirements.

     

    Additionally, Sanborn has the knowledge and internal tools necessary to organize, gather, and deliver your HD Map data with unmatched efficiency and precision.

     

    RECENT PRODUCT DEVELOPMENT AND INNOVATION

     

    The autonomous car sector will have access to ground truth mapping coverage for more than 300,000 miles of road in North America, Europe, and Asia thanks to a new mapping platform from Nvidia. 

     

    Drive Map is a platform that aims to make highly automated driving possible. Drive Map complements the company’s current AV industry products and is available to all Nvidia customers. 

     

    The company unveiled its newest version of Drive Hyperion at the same event. Drive Hyperion is Nvidia’s sensor and compute self-driving toolkit, and it is used by companies like Mercedes, Volvo, JiDu, and BYD and Lucid Motors to offer a range of advanced driving assistance features. Other Hyperion clients include AV businesses TuSimple, WeRide, Zoox, and DeepRoute.ai. 

     

    Drive Map is the result of Nvidia’s acquisition of high-definition mapping startup DeepMap. By integrating the precise survey mapping from DeepMap with anonymous crowdsourced mapping data from all the vehicles using Nvidia’s Hyperion architecture, the solution achieves centimeter-level accuracy.

     

    Three localization layers—camera, lidar, and radar—are included in the mapping tool to give it the autonomy it needs. As vehicles move, all of the data gathered from Nvidia customers is continuously transferred to the cloud.

     

    It is then combined, loaded, and used to update the map on Nvidia’s open platform called Omniverse, which was developed for virtual collaboration and real-time, physically accurate simulation.

     

    Nvidia is able to increase its mapping footprint more quickly as a result. Additionally, Omniverse creates a thorough map using automated content generation technologies, which is later transformed into a drivable simulation environment for use with Nvidia Drive Sim, an end-to-end simulation platform for autonomous vehicles.

     

    The Apollo platform from Baidu is a leader in the field of autonomous driving technologies and is set to transform the auto industry with its cutting-edge solutions. At the center of this ecosystem is the possibility for the creation and distribution of cutting-edge goods designed precisely to meet the complex requirements of self-driving automobiles, particularly in the vital area of High-Definition (HD) mapping.

     

    Due to its comprehensive approach to autonomous driving, the Apollo platform, led by internet behemoth Baidu, has drawn a lot of interest. Delivering goods focused on HD mapping for self-driving cars stands out among its many varied components as a distinguishing quality.

     

    HD maps, distinguished by their unmatched accuracy and detail, are a key component in the secure and effective navigation of autonomous cars in a variety of conditions. HD maps, distinguished by their unmatched accuracy and detail, are a key component in the secure and effective navigation of autonomous cars in a variety of conditions.

     

    The incorporation of HD mapping into Baidu’s Apollo platform is ready to take on real-time situational awareness, one of the most difficult problems in autonomous driving.

     

    These detailed, comprehensive maps, which include intricate elements like lane markings, road geometry, and traffic signals, give moving vehicles a better grasp of their environment. Autonomous vehicles are better able to anticipate and react to dynamic situations by using such high-definition spatial data.

     

     

    COMPETITIVE LANDSCAPE

     

    As car OEMs are now launching global platforms to reduce development costs, the need for a unified global mapping supplier has become even stronger, Therefore, multiple partnerships among mapping suppliers across continents have been struck in the past 2 years.

     

    Most of the startups are crowdsourcing map data as they don’t have a vast database of maps unlike Here, TomTom and Google whereas all three Chinese vendors have their own survey fleet.

     

    More than 15 mapping tech startups have come up in the past 3 years and more than half of them have either received investment or collaboration from auto OEMs and suppliers–This is unprecedented in the 100 year old history of the auto industry.

     

    Unlike US, Europe doesn’t have any tech giants like (Google, Intel, NVIDIA etc) and the number of mapping companies including startups is limited to just four, therefore European OEMs are dependent on mapping experts like TomTom and Here.

     

    HERE, in July 2021, partnered with Nexyad to develop and apply cognitive artificial intelligence to road safety which will use the extensive data collected by HERE in real time and interpret them to assess whether certain driving behaviour is appropriate with the surrounding environment. 

     

    The company has also partnered with Vodafone and Porsche to improve road safety with the integration of 5G technology and collect real time data about the localisation and identification of hazardous traffic solutions. The company has also partnered with ABAX which is a leading telematics company. 

     

    The agreement is set to provide ABAX with the location data and technology platform of the company as the default mapping system provider.

     

    The two companies Automile and RAM track-and-trace acquired by ABAX will also be making use of maps provided by the company.

     

    In May 2021, the company HERE announced partnership with INCREMENT P to access high-quality content and data sets for locations to be incorporated in the mapping systems. HERE is also supplying HD mapping technology to Deutsche Bahn with the company’s location platform. 

     

    The company will utilise the mapping technology for its new railway project ‘Sensors4Rail’. The project will aim to test the sensor-based train localisation and surrounding environment recognition which will increase the capacity, reliability and efficiency of the railway system.

     

    Arrival, the automobile producer which designs and assembles electric vehicles has partnered with HERE technologies to provide the company’s in-vehicle human machine interface navigation solution.

     

    The company Dynamic Map Platform also announced partnership with Valeo to develop business models and technologies for accurate and precise locations and HD mapping for autonomous driving systems. 

     

    Partnership deals between auto and tech players include Alibaba-SAIC, Foxconn-Geely, Apple-Hyundai and Baidu-Geely Mobileye is bringing its autonomous vehicle test fleets to four more cities in 2021-Detroit, Paris Shanghai and Tokyo.

     

    TomTom’s HD Map has been successfully integrated into R&D projects at 9 of the top 10 global carmakers and over 3 million vehicles on the road use their maps for AD.

     

    They were the first company to offer broad highway coverage across the U.S., Europe and East Asia. ADAS Map contains information on curvature, gradient, and speed restrictions to further automate the driving experience, allowing for better path planning, improving safety and fuel efficiency.

     

    TomTom has close relationships with top technology companies and most of the top 25 automakers and tier 1 suppliers.

     

    TomTom recently released the financial report for the second quarter of the year 2021 with revenue worth EUR 133.1 million which was an increase of 8% from the results of the second quarter of the year 2020. The company has also announced partnership with the auto insurance provider Loop.

     

    The agreement is set to provide Loop with the company’s speed profile, traffic statistics and maps to help customers make safe driving choices and receive insurance rates based on the fair criteria.

     

    The company has announced an agreement with the logistics software company, GreenMile Solutions which will integrate the company’s Maps API into GreenMile’s software which will enhance vehicle monitoring and real time route planning for the customers.

     

    The company Genesis, which is a producer of luxury cars, announced the integration of TomTom’s maps and real-time traffic services to be incorporated in the brand’s new models in Europe such as the Genesis G80 and GV80. 

     

    TomTom announced the integration of its GO navigation software on Android Auto which provides advanced functions such as 3D maps and navigation as well as traffic information.

     

    The company has also announced partnership with Huawei to provide mapping technology for its new application Petal maps. With the merger of FCA & PSA, becoming Stellantis TomTom now are providing technology solutions to FCA models too since being one of the leading suppliers for PSA

     

    Apollo by Baidu is a leader in autonomous driving in China, with over 177 OEMs, Tier 1 parts suppliers and other partners. Apollo supports third-party development through the Apollo open platform, as well as the beginning of commercialization of autonomous driving and smart transportation.

     

    Apollo offers V2X solutions, the infrastructure backbone to smart transportation, to cities in China to help them improve municipal traffic conditions, air pollution and road safety, using Baidu AI technology.

     

    In September 2019, Apollo’s first robotaxi pilot program, leveraging Apollo’s V2X solution, was made available to the public in Changsha, Hunan, with an initial fleet of 45 autonomous driving vehicles.

     

     

    Infographic: HD maps for autonomous vehicles market

     

    THIS REPORT WILL ANSWER THE FOLLOWING QUESTIONS
    1. Market size and forecast in all segments
    2. Growth in L3 automated vehicles in China
    3. Tentative volume of L4 automated vehicles in service by 2030
    4. Upcoming L4 Automated vehicles and their HD Maps supplier
    5. Average B-2-B price of ADAS and Autonomous car HD maps market, by region, Cost difference between L3 and L4 HD maps
    6. Opportunity for HD map vendors in autonomous shuttle market
    7. OE-supplier alignment in autonomous car HD maps market by vehicle model
    8. Market share of autonomous car HD maps vendors
    9. 5 key predictions for next 5 years in Autonomous car HD maps market
    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2023-2030
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2023-2030
    19 Market Segmentation, Dynamics and Forecast by Application, 2023-2030
    20 Market Segmentation, Dynamics and Forecast by End use, 2023-2030
    21 Product installation rate by OEM, 2024
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2023
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix
     
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