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Tetrahydrocannabinol, also known as THC, is a mind-altering component found in cannabis-infused beverages.
In addition to alcohol, caffeine, or other cannabis derivatives, these drinks, which can be purchased online or at dispensaries, contain various amounts of THC.These drinks’ human safety has not been thoroughly investigated.
The Global Cannabis beverage market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
According to Truss Beverage Co. president and CEO Dave Schlosser, “Consumers are looking for other adult-beverage options to alcohol, particularly for social occasions, and are turning to cannabis beverages as a great alternative.”
“With many eager to get out and socialize this summer, this is a critical time for the category, and they’re excited to see where it takes the business.
The new flavors, inspired by summer, are the result of consumer-driven insights, such as requests for beverages with 10 mg THC and less sugar.In addition to introducing the XMG ALT line extension in April, Truss has introduced the following new products:
Little Victory Celtzer Lime, Little Victory Celtzer Raspberry, and Little Victory Sparkling Peach (only available in a 4-pack as a mixer in Ontario) Bedfellows Sour Raz Partner, Bedfellows Doppelrädder, and Bedfellows Passionfruit Pals XMG Blue Raspberry, XMG Lemon Iced Tea XMG Sodas, which come in a selection of four well-known flavours.
The Little Victory Celtzer is a cannabis-infused (non-alcoholic) twist on the classic summer seltzer with zero sugar and zero calories, while the new additions to the Bedfellows portfolio were inspired by traditional radlers, pale ales, and sours, and are the first of their kind
This summer, the brand-new Truss Beverage Co. products will continue to be offered at regulated local cannabis shops and online retailers.Item accessibility varies per area.
