Global Car Speaker Market 2021-2026

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    INTRODUCTION

    Car speakers are an integral component of In-vehicle entertainment system and make a substantial difference to the driving experience.For most of the last century, car speakers were built on a very old technology and a simple process but in the past two decades, the speaker design and materials used have undergone a major shift to achieve better than ever clarity.

     

    Info graphic: Car Speakers Market

    As we have already detailed in our touchscreen infotainment system market report that now manufacturers have developed their own infotainment system with various real time information and audio streaming features. But, they are still reliant on audio companies for car speakers.  

     

    MARKET DYNAMICS

     

    SI No Timeline Company Developments
    1 2021 Continental Sennheiser and Continental have collaborated on a speakerless immersive sound system
    2 2021 Fiat Chrysler Automobiles (FCA)  Fiat Chrysler Automobiles (FCA) is partnering with Amazon to create Alexa Custom Assistant, a custom voice assistant, with its own custom features, that will work side by side with the Alexa voice assistant
    3 2021 Hyundai Hyundai and Harman recently announced a noise-cancellation system called Road-Noise Active Noise Control (RANC) to reduce in-cabin noise

     

     

    Co-axial speakers are a standard fitment in front and rear doors across many basic and mid- segment vehicles whereas component speakers are common in mid-premium segment.

     

    More than 78% passenger cars sold in Asia are fitted with Co-axial speakers in front and back as compared to US and Europe where the share is less than 70%, owing to high fitment rate of component speakers.

     

    The highest amount of technological innovation has centred around premium audio segment in luxury cars and high priced SUVs, where entire focus has been on creating a “as-live” listening experience.

     

    In the mass segment, speaker manufacturers have been working on reducing dimensions (to improve packaging),low impedance and improving frequency response to generate wider sound dispersion.

     

     

    GLOBAL CAR SPEAKER MARKET NEW ACQUISITION

     

    The acquisition of the Bang & Olufsen Automotive car audio business by HARMAN International Industries, Incorporated, the world’s leading provider of entertainment, audio, and software services, was completed today. Bang & Olufsen audio devices can be found in a variety of Audi, Aston Martin, BMW, and Mercedes-Benz vehicles.

     

    Bang & Olufsen and B&O PLAY, as distinct and well-known brands, will complement our existing premium branded solutions and improve HARMAN’s position as a market leader. Bang & Olufsen Automotive has a reputation for providing exceptional sound quality through its unique strengths in acoustics, design, and craftsmanship.

     

    In addition to the company’s typical design perfection, Bang & Olufsen’s systems feature a radical synthesis of emotional appeal and technological performance that is the company’s trademark. To develop and grow the business, HARMAN will now apply its global marketing, scale, and technologies to the Bang & Olufsen and B&O PLAY vehicle audio brands.

     

    Bang & Olufsen and B&O PLAY will join HARMAN’s portfolio of automotive audio brands, which includes Bowers & Wilkins, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, and Revel, in over a million vehicles.

     

    GLOBAL CAR SPEAKER MARKET NEW TRENDS

     

    Infinity REF 7005A, a 5 Channel High Performance, Award Winning Amplifier, and Infinity ALPHA 100, a Bluetooth capable Automotive Multimedia Player, have been introduced by HARMAN, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., to enhance the sound quality and premium car audio experience.

     

    Red Dot Design Concept Winner (2020) and recipient of the IF Design Award is the All New Infinity Reference 7005A Amplifier (2020).

     

    The Reference 7005A 5-channel amplifier from Infinity produces pure power from a thin, compact body that can fit into more cars while also looking excellent.

     

    It provides a far greater balance of “speaker-to-sub” power than most typical 5-channel amplifiers on the market, delivering 50-Watts RMS to each of the front and rear speakers and a thunderous 500-Watts RMS to the subwoofer channel.

     

    The newest amplifier topologies, variable electronic crossovers, and bass boost controls found in Infinity Amplifiers give users a staggering degree of control and tuning flexibility.

     

    Additionally, they include both High and Low Level inputs allowing simple interfacing to almost any after-market or factory-fitted car system. A true whole system solution in a single, simple-to-install chassis is the Reference 7005A.

     

    With this new launch, Infinity has produced the best and broadest selection of amplifiers for the automotive audio market. These amplifiers come in 2-Channel, 4-Channel, 5-Channel, and Mono-Channel options, and they fall into price categories like Primus Series, Reference Series, and Kappa Series Amplifiers.

     

    MARKET SEGMENTATION

    Global car speaker market segmented by type of speaker, wattage, inch and geography

     

    MARKET SIZE AND FORECAST

    The global car speaker market size (Units) is closely related to new cars sold per annum and number of speakers per car. The number of speakers in a car can range from 4 (in budget segment cars) to 34 (MY 2015 Cadillac CT6).

     

    The growth of premium audio system will drive market value($B) growth in next 5 years. In the US market, a premium audio system can be specced at an optional package price of $600-$1,800 depending on the type of system and vehicle segment. This is in sharp contrast to emerging markets like India and China, there are very limited options to configure a premium audio setup on a vehicle.

     

    In 2018, 5-10-inch speaker segment was the most popular and accounted for 50+% of global car speaker market.

     

    COMPETITIVE LANDSCAPE

    The car speaker market is comprised of 25+ major companies and we have profiled the top 15.

     

    The OE car audio system has now gotten better than ever because of more active collaboration between car manufacturers and audio companies in the premium segment. The premium segment car manufacturers often have long term relationship with their audio system suppliers.

     

    Pioneer, Sony, JVC and Blaupunkt are popular in the aftermarket segment whereas Harman Kardon ,Bowers & Wilkins, Burmester, Bose etc are popular choices in mid-high segment premium audio system. Harman has the widest range of car speaker offerings (7 brands- JBL, Harman Kardon, Lexicon, Infinity, Revel, AKG and Mark Levinson) to suit various price points in OE as well as aftermarket.

     

    Most of the car speaker manufacturers also sell their products in the consumer electronics (home audio) market (Ex Sony, JBL, Bang & Olufsen, Bowers & Wilkins etc).

     

    OE- SUPPLIER ALIGNMENT IN CAR AUDIO MARKET
    Sl no Region OEM Audio System Supplier(s)
    1 Europe Kia Harman Kardon, Bose
    2 India Tata Motors Harman Kardon
    3 North America FCA Beats
    4 Global Audi Bang & Olufsen
    5 Global Skoda Canton
    6 Global BMW, Volvo, Maserati Bowers & Wilkins
    7 North America Nissan Bose,Fender
    8 Europe Volkswagen Dynaudio
    9 US Toyota JBL
    10 Global Mercedes, Porsche Burmester

     

     

    COMPANY PROFILES
    1. Focal-JM Lab
    2. Bose Corporation
    3. Sony Corporation
    4. Pioneer Corporation
    5. Bowers & Wilkins
    6. Bang & Olufsen
    7. Hertz(Elettromedia s.r.l.)
    8. Beats Electronics
    9. Alpine Electronics
    10. Rockford Corporation
    11. Blaupunkt GmbH
    12. JVC Kenwood Holdings, Inc.
    13. Panasonic Corporation
    14. Harman International Industries, Inc
    15. Kicker(Stillwater Designs and Audio, Inc)

     

     

    THIS REPORT WILL ANSWER THE FOLLOWING QUESTIONS
    1. Which car speaker segment will have highest growth rate in next 5 years and why?
    2. Which speaker type will generate highest demand in both OE and replacement segment in top 10 countries?
    3. Impact of growing connectivity features in car on car speaker market
    4. Average B-2-B car speaker price in all segments
    5. Market share of leading suppliers and their future growth strategies
    6. OEM-supplier alignment in global car speaker market
    7. Key pain points of car speaker distributors in major countries
    8. Future growth of online car speaker retail sales in China, US, Europe, and India
    9. What`s happening in the car speaker raw material supply chain?
    10. Future trend of OE car audio and car speaker manufacturing capacity in US, Europe, China and India
    11. Details on global car speaker market supply chain
    12. Which country is the biggest market for tweeters and sub-woofers?
    13. What are the most important consumer demands in aftermarket (car speakers) in India, China, and US?
    14. Which company has the best distribution strategy and strongest network in aftermarket globally?
    15. Which are the top 5 markets (ranked in terms of opportunity) for new as well as existing suppliers in the global car speaker market?

     

     

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    1 Market Segmentation 3
    2 Executive Summary 5-6
    3 Introduction 7-10
    4 Insights from Industry stakeholders 11
    5 Key criteria for car speaker adoption by OEMs 12-13
    6 Raw material supply chain and car speaker  manufacturing in US, Europe and China 14-15
    7 All about global online car speaker sales and pain point of speaker distributors 16-17
    8 New product development and innovation 18-19
    9 Global car speaker trends 20-21
    10 Impact of growth in EV market on car speaker market 22-23
    11 Market Size ,Dynamics and Forecast By Speaker size 29-38
    12 Market Size ,Dynamics and Forecast By Speaker type 29-38
    13 Market Size ,Dynamics and Forecast By Power output 39-48
    14 Market Size ,Dynamics and Forecast By Geography 49-65
    15 Market Size ,Dynamics and Forecast By End-use (OE & Replacement) 66-78
    16 Competitive Landscape 79-82
    17 OEM-supplier relationship in Car speaker market 27-28
    18 Company Profiles 80-95
    19 Unmet needs and Market Opportunity for suppliers 96-97
    20 Conclusion 98-99
    21 5 Key predictions 100
    22 Appendix 101