Class 8 Truck ADAS Market in North America 2022-2027

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    Published- Feb 2022

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    CLASS 8 TRUCK ADAS MARKET IN NORTH AMERICA

     

    KEY FINDINGS

    1. In 2021, The Class 8 Truck ADAS market in North America reported sales of XX Units.
    2. The top 3 players, Bendix, Detroit and Wabco account for ~XX% of the market share globally in terms of value.
    3. S is the market leader of the Class 8 Truck ADAS market in terms of volume and value.
    4. In 2021, U.S estimated truck 8 market reported sales ~221.8K Units and generated ADAS sales revenue worth $XX Millions.
    5. ADAS systems are built to make long journeys as safe as possible, for this reason Line Haul trucks have high penetration of these systems.
    6. The Class 8 trucks OEMs have had serious dependency on third party suppliers for supplying critical powertrain and drivetrain components. All this is changing now with OEMs trying to reduce dependency on external suppliers like Cummins, Meritor, WABCO, Dana etc
    7. Currently, the most popular collision mitigation system on today’s commercial trucks is made by Bendix. The Wingman system integrates camera, radar, and brakes into a total technology solution to help prevent accidents.
    8. Bendix Wingman Fusion integrates advanced safety technologies (radar, camera, brakes, and SafetyDirect) into one comprehensive driver assistance system and thus is the most widely used ADAS system in the class 8 truck manufacturers.

     

    INTRODUCTION

    Beyond ABS and ESC, both of which are profiting from government legislation, Adaptive cruise control is the most adopted ADAS, followed by Lane departure warning and Forward collision warning.

     

    A lot of OEMs have  made Collision mitigation systems as standard fitment on their on-highway models. Collision mitigation systems can reduce accident severity by more than 90%.

     

    This is one of the prime reasons why it has seen such wide adoption of late. Lane departure warning and forward collision warning do not offer the same amount of value addition as collision mitigation systems. Therefore they are lagging behind.

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    The adoption of ADAS will become even more important in future, as we inch closer to autonomous trucks. The commercial and safety benefits of autonomous trucks are too big to be ignored and there is no doubt that ADAS can play a pivotal role in getting there.

     

    MARKET DYNAMICS

    As we all know the idea of autonomous trucks is getting popular with every passing day but to some, it might seem far-fetched and that’s where the concept of truck platooning comes in.

     

    The idea of getting goods delivered by four trucks but utilizing only one driver in the lead vehicle is actually an irresistible proposition. It might also act as a bridge between the drivered truck and driverless truck, just the way we are moving to pure electric vehicles using hybrids as a bridge.

     

    The platoon enabled by ADAS in class 8 trucks could be driven on the narrow straight Interstate highways of the US and drivers can be used to navigate them into the cities before reaching the end of the trip. It will also take care of the safety angle involved in these high-value vehicles.

     

    The concept of autonomous trucks is getting popular with every passing day, but to some, it might seem far-fetched and that’s where truck platooning comes in. The idea of getting goods delivered by four trucks but utilising only one driver in the lead vehicle is actually an irresistible proposition.

     

    There is an industry-wide problem of truck drivers suffering from a bad image and low wages which is proving to be extremely difficult to overcome.

     

    Many trucking companies have started working on driver`s feedback extensively to make the truck cabin more comfortable to ensure higher job satisfaction. This is one of the reasons why uptake of optional ADAS technologies has gone up in recent times.

     

    MARKET SIZE AND FORECAST

    Bendix Wingman Advanced is one of the most popular collision mitigation systems available in the North American market.

     

    It is widely specced on all best-selling on-highway tractors of Kenworth, Peterbilt, Volvo, and International.WABCO`s Onguard collision mitigation system ranked second in popularity, utilized by ~XX fleets.

     

    As per our discussion with fleet operators, we heard many positive reviews about XX as opposed to XX collision mitigation system which has a major shortcoming in creating false alarms. The market penetration of collision mitigation systems was approximately XX% in 2021.

     

    Among all the ADAS technologies studied for this report, the collision mitigation system is expected to have the highest growth rate of XX% during the next 5 years. As per our estimates, the cost of a collision mitigation system in North America was approximately $XX in 2021.

     

    COMPETITIVE LANDSCAPE

    OnGuardACTIVE is a radar-based active safety system that provides forward collision warning, active braking and adaptive cruise control to assist drivers in recognizing and responding to situations that could lead to a rear-end collision.

     

    VADA was launched by Volvo Trucks North America in 2017 and uses camera and radar sensors to detect motorized vehicles within the vehicle’s proximity. This activates driver alerts and foundation braking using these advanced sensors.

     

    Companies have been testing truck platooning in the United States and Europe, with the goal of improving related technologies and systems, such as Vehicle-to-Vehicle (V2V) communications. In the coming year, There will be more platoon testing, technology refinements and broader industry discussions about standardizations.

     

    The competitive landscape of  suppliers in North America for ADAS in class 8 trucks resembles the competitive landscape of Class 8 truck manufacturers. The market is completely consolidated reflecting upon the fact that the barriers to entry in this market are quite high.

     

    XX and YY collectively make up for more than 70% of the market. Detroit Assurance is a suite of safety technologies by Daimler Trucks North America, which is completely vertically integrated, supplying only to Daimler.

     

    WABCO is the leader in ABS and a leading supplier to Daimler Trucks North America. Barring ABS, WABCO doesn’t have much presence in the ADAS market.

     

    COMPANY PROFILES:

    1. Bendix
    2. Wabco
    3. DemandDetroit

     

     

    THIS REPORT WILL ANSWER FOLLOWING QUESTIONS

    1. The market size (both volume and value) of ADAS in Class 8 trucks in North America in 2022-2027 and every year in between?
    2. The  impact of upcoming mandates on this market
    3. The market size and forecast of Class 8 truck market in North America segmented by Geography, end-use segments,technology -Volume and Value
    4. Present and Forecasted Fitment rates of all ADAS technologies
    5. Value chain of all ADAS technologies
    6. Supply chain issues with ADAS manufacturing in US
    7. Latest trends in all truck segments
    8. Market share and future strategy of Tier 1 ADAS suppliers
    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in theIndustry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2022-2027
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2022-2027
    19 Market Segmentation, Dynamics and Forecast by Application, 2022-2027
    20 Market Segmentation, Dynamics and Forecast by End use, 2022-2027
    21 Product installation rate by OEM, 2022
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2022
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix

     

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