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Beyond ABS and ESC, both of which are profiting from government legislation, Adaptive cruise control is the most adopted ADAS, followed by Lane departure warning and Forward collision warning. A lot of OEMs have made Collision mitigation systems as standard fitment on their on-highway models. Collision mitigation system can reduce an accident severity by more than 90%.This is one of the prime reasons why it has seen such wide adoption of late. Lane departure warning and forward collision warning don`t offer the same amount of value addition as collision mitigation system. Therefore they are lagging behind.
The adoption of ADAS will become even more important in future, as we inch closer to autonomous trucks. The commercial and safety benefits of autonomous trucks are too big to be ignored and there is no doubt that ADAS can play a pivotal role in getting there.
As we all know the idea of autonomous trucks is getting popular with every passing day but to some, it might seem far-fetched and that’s where the concept of truck platooning comes in. The idea of getting goods delivered by four trucks but utilizing only one driver in the lead vehicle is actually an irresistible proposition. It might also act as a bridge between the drivered truck and driverless truck, just the way we are moving to pure electric vehicles using hybrids as a bridge. The platoon enabled by ADAS in class 8 truck could be driven on the arrow straight Interstate highways of the US and drivers can be used to navigate them into the cities before reaching the end of the trip. It will also take care of the safety angle involved in these high-value vehicles.
The concept of autonomous trucks is getting popular with every passing day, but to some, it might seem far-fetched and that’s where truck platooning comes in. The idea of getting goods delivered by four trucks but utilizing only one driver in the lead vehicle is actually an irresistible proposition.
There is an industry-wide problem of truck drivers suffering from a bad image and low wages which is proving to be extremely difficult to overcome.Many trucking companies have started working on driver`s feedback extensively to make the truck cabin more comfortable to ensure higher job satisfaction. This is one of the reasons why uptake of optional ADAS technologies has gone up in recent times.
Bendix Wingman Advanced is one of the most popular collision mitigation systems available in the North American market. It is widely specced on all best-selling on-highway tractors of Kenworth, Peterbilt, Volvo, and International.WABCO`s Onguard collision mitigation system ranked second in popularity, utilized by ~195 fleets and close to 140,000 units sold between 2007-2017.
As per our discussion with fleet operators, we heard many positive reviews about XX as opposed to XX collision mitigation system which has a major shortcoming in creating false alarms. The market penetration of collision mitigation system was approximately XX% in 2017.Among all the ADAS technologies studied for this report, collision mitigation system is expected the highest growth rate of XX% during next 5 years. As per our estimates, the cost of a collision mitigation system in North America was approximately $XX in 2017.
The competitive landscape of suppliers in North America for ADAS in class 8 truck resembles the competitive landscape of Class 8 truck manufacturers. The market is completely consolidated reflecting upon the fact that the barriers to entry in this market are quite high. XX and YY collectively make up for more than 70% of the market. Detroit Assurance is a suite of safety technologies by Daimler Trucks North America, which is completely vertically integrated, supplying only to Daimler. WABCO is the leader in ABS and a leading supplier to Daimler Trucks North America. Barring ABS, WABCO doesn’t have much presence in the ADAS market.
TABLE OF CONTENT
4.1. By Volume
4.2. By Value
6.1. Economy of North America
6.2. Role of trucks in north American economy
6.3. Growing penetration of air disc brakes
6.4. Impact perception of fleet operators
6.5. ADAS impact in savings from crashes that do not happen
7.1. Market Drivers.
7.1.1. Improved consumer spending augmenting freight generation in US
7.1.2. Implementation of the electronic logging devices (ELD) mandate to tighten capacity and create demand for additional trucks
7.1.1. Highest ever driver shortage to put more emphasis on Driver assistance technologies
7.1.2. Growing Research on Truck platooning will increase demand for ADAS
7.1.3. Growing awareness and importance of ADAS among fleet operators to improve overall safety
7.1.4. Electric and autonomous trucks to hit American roads sooner than expected
7.2.1. Removal and reduction of safety regulation by the present US administration
7.2.2. Decline in long-haul segment
7.2.3. Increased training requirement for drivers and their aversion to technology
7.3.1. Growing integration of ADAS with video analytics
7.3.2. Rise in uptake of bundled ADAS
7.4.1. Vocational truck segment becoming more tech laden
8.1. MARKET OVERVIEW
8.1.1. Class 8 truck market in North America by country
8.1.2. Class 8 truck in North America, by Volume
8.1.3. Class 8 truck in North America, by Value
9.1. MARKET OVERVIEW
9.2. LINE HAUL
9.2.1. Long haul
9.2.2. Regional haul
10.1. Market Overview
10.2. Lane Departure Warning System
10.3. Collision Mitigation System
10.4. Adaptive Cruise Control
10.7. Forward Collision Warning System (FCWS)
11.1. Market share of ADAS suppliers in North America
12.1. Bendix Commercial Vehicle Systems LLC
12.2. WABCO North America LLC
12.3. Detroit assurance-Daimler trucks North America LLC
12.4. Other Vendors
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