DIGITAL COCKPIT SOLUTIONS MARKET

INTRODUCTION

The digital cockpit system of today is quite powerful in terms of computing power, allowing it to do several tasks. For example, handling various audio and video input/output, managing ADAS and driver monitoring features, enabling voice and picture recognition capabilities, providing real-time navigation, and more. Because of this, we need processors that are both extremely powerful and versatile.

OEMs are frequently on the lookout for Application processors that are well-suited to real-time operating systems (RTOS) and virtualization. The ability to efficiently interpret signals, images, and vision must also be demonstrated. The goal of a Digital Cockpit system is to provide a Unified Digital Experience by bridging the gaps between multiple in-vehicle interfaces. Digital Cockpits therefore combine interfaces like as instrument clusters, head-up displays, climate control and entertainment systems.

Streamlining and Consolidating ECUs: Multiple Control Units, various operating systems, and software modules run the instrument cluster, infotainment system, and HVAC system when in silos. The work of Automotive ECU consolidation was easily completed with the advent of Digital Cockpit in automobiles.

All of these interfaces may be powered by a single microcontroller platform/System on Chip (SoC) with Digital Cockpit. In the current digital cockpit, several solutions are built on System on Chip (SOC) that allows three separate boards to control the infotainment system, the instrument cluster, and the Heads-Up Display. This strategy saves them a lot of money by shortening their development and cost cycles.

DIGITAL COCKPIT SOLUTIONS MARKET DEVELOPMENTS AND INNOVATIONS

DIGITAL COCKPIT SOLUTIONS MARKET DYNAMICS

However, the increasing use of in-vehicle telematics, entertainment systems, safety and pollution sensors, navigation, and the internet of things is a major driver driving the need for automotive digital cockpit solutions. In addition, the rising demand for better vehicle comfort, safety, and convenience, particularly in emerging and developed economies, is expected to support the market's growth throughout the forecast period. Autonomous vehicle technologies and the expanding luxury and high-end automobile category are also expected to contribute to market development.

The automobile market's need for linked infotainment and digital cockpits is growing. According to projections, 3G/4G connection will be in over 90% of all passenger automobiles on the road by the year 2022. Apple's CarPlay and Google's Android Auto are becoming increasingly popular, and this trend is only going to grow as technology develops. Various technologies, such as sophisticated infotainment systems, heads-up displays, and gesture control, are widely utilized in passenger cars for luxury, comfort, safety, and security reasons.

This development is a result of the region's rising manufacturing and sales of passenger cars. Due to rising income levels and increased demand for vehicles, the mid-sized premium and luxury car sectors have seen significant development in the region. The digital cockpit market for automobiles has grown significantly in Europe. The region is a manufacturing hub for well-known luxury carmakers and automobile original equipment manufacturers (OEMs). OEMs including Volkswagen, Daimler, BMW, Jaguar Land Rover, Honda, Nissan, and others have made significant investments in the region's automotive manufacturing industry.

DIGITAL COCKPIT SOLUTIONS MARKET NEW PRODUCT LAUNCH

Electro bit (EB) has announced a new product that provides carmakers with solutions for digital cockpits in automobiles. From specification, design, and conception to production engineering and integration of hardware, software, and third-party applications, EB Cockpit System Solutions assists in the development of in-vehicle user experiences.

The new technologies, which were first utilized by Sony to help build its Vision-S Prototype electric vehicle, allow automakers to delegate the construction of custom cockpit designs to EB's team. It allows EB to differentiate vehicles without the money and resources required to construct them from the ground up and maintain them over time, according to the company.

The automotive cockpit is evolving, allowing drivers and passengers to engage with their vehicles in the same way that they interact with their smartphones and appliances. Bringing the consumer experience into the cockpit, on the other hand, is a difficult endeavor that requires larger displays, voice interaction, augmented reality, cloud services, sensor data, and more.

It takes time, resources, and money to specify, design, source, and integrate the different hardware, software, and services needed to bring these systems to life. Hypervisor, over-the-air upgrades, UX design, UI creation, natural language comprehension, and speech recognition are among EB's features.

It has extensive experience sourcing and integrating displays, including 3D glass and AM-OLED technologies.

Qualcomm Technologies, Inc. unveiled its next generation of digital cockpit solutions with the 4th Generation Qualcomm® Snapdragon TM Automotive Cockpit Platforms during the company's virtual Automotive Redefined: Technology Showcase. The complexity, cost, and necessity for a central compute consolidation are driving the evolution of the vehicle digital cockpit to a zonal electronic/electrical (E/E) compute architecture.

To address this transition to a zonal architecture, the 4th Generation Snapdragon Automotive Cockpit Platforms are designed as a homogeneous and multipurpose solution, serving as a central hub for high-performance compute, computer vision, artificial intelligence (AI), and multi-sensor processing with a flexible software configuration to address the compute, performance, and functional safety needs for that zone or domain.

The new digital cockpit platforms are fully scalable, supporting all three Snapdragon Automotive performance levels for the entry level, mid-tier, and super computing platforms, respectively, spanning from Performance, Premiere, and Paramount.

The new digital cockpit platforms use 5nm processing technology to provide automakers with one of the highest performance system-on-chip (SoC) equipped to meet the user experiences of the next generation cockpit with a low-power and thermal profile, as well as Qualcomm® Car-to-Cloud with Soft SKU capabilities, which allows end-consumers to have the latest features and capabilities through over-the-air (OTA) updates post-deployment and throughout the lifecycle of a vehicle.

DIGITAL COCKPIT SOLUTIONS MARKET SEGMENTATION

The Global Digital Cockpit Solutions Market can be segmented into following categories for further analysis.

DIGITAL COCKPT SOLUTIONS MARKET By Propulsion Type

• Conventional Fuel Vehicle
• Electric Vehicle
• Hybrid Vehicle

DIGITAL COCKPIT SOLUTIONS MARKET By EV Application

• Residential Application
• Commercial Application
• Industrial Application
• Military Application
• High-Capacity User Application

DIGITAL COCKPIT SOLUTIONS MARKET By EV Power Capacity Type

• 0 TO 3,000 mAH
• 3,000 TO 10,000 mAH
• 10,000 TO 60,000 mAH
• More Than 60,000 mAH

DIGITAL COCKPIT SOLUTIONS MARKET By Internal Application Type

• Safety and Security
• Entertainment
• Information and Navigation
• Diagnostics
• Others

DIGITAL COCKPIT SOLUTIONS MARKET By Embedding Type

• Digital Instrument Cluster setup
• Advanced Head Unit
• HUD – Heads Up Display
• Camera Based Driver monitoring

DIGITAL COCKPIT SOLUTIONS MARKET By Regional Classification

• Asia Pacific Region - APAC
• Middle East and Gulf Region
• Africa Region
• North America Region
• Europe Region
• Latin America and Caribbean Region

DIGITAL COCKPIT SOLUTIONS MARKET RECENT MARKET TECHNOLOGICAL TRENDS

There has been recent technological advancement made within the operational capability of the vehicles in order to increase its viability and operational efficiency through varied multidisciplinary integration of IC Engine and Electric Motor based EV Technology in order to form a hybrid operational component. The focus has been on implementing better telematics into the vehicles at all times.

Vehicle autonomy, sophisticated cockpit platform development, and digital interfaces are boosting the global automotive digital cockpit industry. The improvement in socioeconomic situations is one of the primary elements pushing the use of digital cockpits in automobiles. The rise of the car industry has been aided by massive technical breakthroughs as well as steady expansion.

There has been a considerable development made in the improvisation of the digital cockpit systems into active market requirements by varied corporate and research establishments.

The most recent development has been the Digital Cockpit enhanced LCD Steering Console Display. To blast the horn or activate the turn signals, drivers may now use an 8.8-inch touchscreen LCD display instead of pressing physical buttons. When watching movies or listening to music, the screen acts as a controller, making it simple to play content, adjust the volume, and browse the menu. The display helps customers get the most out of the Digital Cockpit by giving them an easy way to control its various features.

It has also been integrated with the latest technology of Sensor fusion, after compiling data from multiple sensors, allows room for the vehicle to make a decision. Say the camera as well as a radar detect a nearby object—like a passing pedestrian that is six meters away. Sensor fusion does a couple of things here: it makes sure that this observed pedestrian is exactly six meters away by eliminating “noise” from accurate data.

The Digital Cockpit’s studio mode offers tools to help users create dynamic videos even when they’re on the go. It works in conjunction with the vehicle’s in-cabin cameras, which are located in the upper part of each seat. After recording a memorable moment, users have the option to create their own content utilizing various editing tools.

DIGITAL COCKPIT SOLUTIONS MARKET COMPETITIVE LANDSCAPE

Electric Vehicle based telematics has seen an increased levels of integration in the recent days considering their importance towards safety and health of EVs at all times. This has brought upon the much-required approach of technology propagation and better advancements to be made into the EV manufacturing systems and operational system of EVs.

Samsung Electronics has tried to develop a new innovative solution and dimension of development within the Automotive Digital Cockpit systems. The Digital Cockpit 2021 was designed with a focus on simplifying communication and delivering fun on-the-go experiences. The Integrated Automotive Samsung Health service examines the health state of passengers prior to boarding.

It also keeps tabs on guests' stress levels and makes adjustments to the lighting, smell, or music to help them relax. Additionally, the service can assist drivers stay awake and aware while driving by tracking their sleep habits and the movement of their eyelids. Back in the cockpit, the Digital Cockpit's Control Display features a touch-based control pad that allows passengers to handle various environmental settings with easy and intuitive movements. When passengers aren't using them, the controls just vanish, giving the cabin a more contemporary appearance.

Harman Automotive Solutions has been part of the development of all round solutions as per the latest technological requirements within the automate segment of operations. It has recently launched the Premium class Digital cockpit solution in the market. It incorporates the most recent technological advancements to provide a highly adaptable and personalized experience each time the car is utilized.

Possibilities abound with the integration of multiple VPAs, deep IoT systems and sophisticated displays. Drivers can get back to enjoying life and getting the most out of their Experiences Per Mile, as well as being more productive throughout the day thanks to enhanced safety features.

The instrument cluster is controlled by a safety-critical, real-time operating system, while Android or GENIVI Linux power the rich infotainment and connected experience. Physical side and rearview mirrors have been replaced by e-mirrors, which are equipped with a front/rear HD camera and display system. The system is integrated to have a three-way split vision for crucial occasions like as changing lanes or parking and can even detect moving objects and sound an alert if things approach too near. The entire system is safe using HARMAN's industry-leading cybersecurity framework. Multiple levels of cybersecurity provide a safe and reliable entertainment system that may be upgraded wirelessly indefinitely.