Global E-Commerce Packaging Market 2021-2026

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    GLOBAL E-COMMERCE PACKAGING MARKET 

     

    INTRODUCTION

    Ecommerce packaging often refers to packaging that is used to ship products directly to customers. With the e-commerce industry growing due to Covid-19 pandemic induced lockdowns, which has enforced online buying and shopping and increased trend. This has led to a progression from retail stores transitioning to online stores to save on costs, shipping boxes are now becoming a vital part of the unboxing experience for most consumers. Packaging has become just as important as the product in delivering a first impression.

    E-commerce currently makes up almost 9.5% of all retail purchases worldwide. This figure is estimated to double by 2025. With an increasing growth, it is imperative that sellers are able to leave a lasting impression in the minds of their customers. This is where packaging comes into play.

     

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    Packaging and infill can impact your bottom line in another way: returns. A well-packed order will arrive in perfect condition. E-Commerce packaging that cannot survive the delivery process will lead to damaged goods and disappointed customers. A package design can enhance your customer’s experience and improve your profitability. It is essential to understand your options so you can make the best choice for your business.

    Many consumers have become more environmentally conscious and make some purchase decisions based on a company being eco-friendly. Choosing such options for your packaging has the potential to impact that first sale. They may also play a role in any follow-up purchases, either people enjoying your eco-friendly packaging.

    Damage prevention is one of the key roles of packaging. Ninety percent of global consumers believe packaging plays an important role in ensuring product safety. Fifty-eight percent of Americans say that their relationship with an e-retailer would be impacted if they received a damaged product.15 A Stella Services study indicates that 7-10% of e-commerce packages arrive to consumers with some damage.

     

    E-COMMERCE PACKAGING MARKET DYNAMICS

    Packaging over the last decade within e-commerce has increased in most global markets and e-commerce growth rates show no signs of slowing down. Entertainment products such as music, books and video games are by far the most popular online purchases while online buying of groceries, for example, lags behind because most consumers still prefer the in-store shopping experience over the online one.

    During the online checkout process, there are primarily two types of packaging offered: predefined standard packaging and, in some cases, a gift-wrapping alternative. However, some retailers are opting to take the branding experience a step further through the use of packaging options for online purchases.

    Predefined packaging solution, consisting of a premium box sealed with a ribbon in which the product is wrapped in tissue paper; the premium box is then placed in a plain brown corrugated cardboard box for transportation. The premium box is designed to suit the demands of the target group. However, some customers may find this packaging extravagant and, therefore, a plain brown box without any unnecessary inner packaging is offered as an alternative.

    Adoption of new packaging optimization tools, materials, and handling technologies will significantly boost efficiency and productivity. In addition, the broader adoption of IoT technologies at the parcel level will make packaging smarter and more connected. That in turn, will drive changes in the operation of supply chains and logistics processes. It will also deliver benefits in terms of better capacity utilization, sustainability, and customer experience.

    Asia-Pacific countries are the largest consumers of packaging, accounting for 44% of the world total. That position reflects both the region’s large population, with its significant domestic markets, and its role as a manufacturing centre supplying the rest of the world. North America and Western Europe take second and third places, accounting for 23% and 19% respectively.

    E-commerce retailers have encouraged the development of packaging designs that prioritize access with minimal effort. Amazon’s packaging certification guidelines are made in such a manner so as to promote the concept of ‘frustration-free packaging’, which requires packages to be easily accessible, recyclable, and designed to minimize waste. The company says that, since it began the program in 2008, its packaging guidelines have removed 180,000 tons of packaging, including 307 million boxes, from the supply chain.

     

    E-COMMERCE PACKAGING MARKET SEGMENTATION

    The Market of E Commerce Packaging can be segmented into following categories for further analysis.

    By Packaging Product

    • Plastic Production Based
    • Paper Production Based
    • Corrugated Board Based
    • Reinforced material based
    • Composite material Based
    • Other Materials

     

    By In Product Usage Type

    • Foods and Beverages
    • High Value Objects / items
    • FMCG Products
    • Electronic Products
    • Fashion Products
    • Low Value Software Products
    • Hardware Products
    • Electrical and Hazardous Products
    • Mechanical Products

     

    By E Commerce Categorisation Type

    • Large Scale Packaging Provisioners
    • Small Scale Packaging Provisioners
    • Omni Business Packaging Provisioners
    • Medium Scale Packaging Provisioners

     

    By Regional Classification

    • Asia Pacific Region – APAC
    • Middle East and Gulf Region
    • Africa Region
    • North America Region
    • Europe Region
    • Latin America and Caribbean Region

     

    RECENT MARKET TECHNOLOGICAL TRENDS IN E COMMERCE PACKAGING

    Packaging has been usually maintained outside of the ‘circular economy’ because plastic has a very linear pattern of use; it gets produced, used (often only once) and then disposed of. This is what makes its environmental impact so devastating. This is not only a matter of taste and trends; a sustainable approach to packaging is becoming increasingly regulated. Stakeholders, such as consumers, institutions, municipalities, and NGO’s, are pushing to develop a circular economy, examining sustainability throughout the packaging lifecycle, which has a significant impact on E-commerce.

    The solution of sealed air based stealth wrap has been the newest technology wherein the solution involves avoidance common use of a box within a box. They utilize a thin film to conceal and protect the product which can be labelled with the proper shipment information and allows a large reduction of space and a significant reduction of material waste. The process of wrapping is almost 20 times faster so there is a cost reduction in productivity and labour.

    Traditional packaging  materials  mainly  include  paper,  plastic,  glass,  iron products,  etc.,  while green packaging  materials  mainly  refer  to  good  performance  or  function,  low  pollution  to  ecological environment, easy degradation, easy  recycling, high recycling efficiency or  energy. Materials that are effectively recycled and do  not cause harm to  the human body. Whether the  packaging is “green” or not,  the  key  point is  whether  the  packaging material  is  recyclable  and degradable.

    In recent years,  many  companies have made breakthroughs  in  packaging materials and  developed degradable  plastic,  aluminium  and  other  materials  packaging.  One  tears  to  launch a green  bag  Nbag that  is  green and  cost-effective.  The biggest difference  with  traditional plastic  bags  is that  the  new products use biological materials, and 30% plant starch replaces some PE plastics, with a light corn flavour  and  lubricious  touch:  in  terms  of  quality,  its  heat  seal  strength,  right  angle  tear,  puncture strength,

    The  tensile  strength  and other  properties are significantly  better  than  the  national standard and toxic black bags; in terms of breakage rate, it is significantly lower than the ordinary courier bag at 6% to 11%. There  has  always been  an  over-packaging problem  in  e-commerce logistics.  In  order to  prevent violent sorting in  the  process  of  logistics  distribution,  e-commerce  parcels  are  often wrapped  with  a large amount of  tape,  which  wastes  materials  and is  difficult to  unpack, which  brings  difficulties in recycling  cartons.

    Due  to  the  lack  of  standard  specifications,  e-commerce  parcels  are  often  used. Packing boxes contain small items, often need to add fillers; many small appliances in the distribution often  add  a  layer  of  e-commerce  distribution packaging on the product packaging, bringing a  lot  of waste;  due  to plastic  bags,  cartons, foam  fillings,  etc. Reduced packaging is promising,  product  packaging and e-commerce packaging combined, using smart  logistics  technology,  not  only  can  achieve  reduced  packaging,  but  also  can  achieve  product fidelity through packaging; promote electronic waybill,  not only reduce  paper waste, but also protect customer privacy.

     

    COMPETITIVE LANDSCAPE

    In the recent year, there has been an extensive competition being noticed in the research and development of the required packaging improvisation to comply with the environmental standards and basic SOP of Packaging the commodity as required by categorisations.

    In recent years, DHL Supply Chain and Accenture collaborated on a blockchain based serialization system to improve quality and compliance in healthcare supply-based E Commerce products. It immutably links shipment information by matching a product with its packaging, location, and condition.

    Recognizing the importance of such connections, major brands are investing heavily in the details of packaging design and experience. Some are also using packaging to deliver additional value to their consumers, for example through the use of QR codes or NFC chips that unlock offers, information, or content on a user’s smartphone. New barcodes such as the one from Digi marc even makes those connecting moments seamlessly convenient by invisibly encoding information over the entire packaging surface.

    Specific to regional packaging standards, the E-Commerce industry serving the grocery requirements in Europe are generally packed in paper or plastic bags while in China groceries are packed in cardboard or Styrofoam boxes. To protect fragile and perishable items, air fillers and additional protective packaging to keep foods chilled and fresh are used.

    Sutherland Packaging has come up with a technology that helps companies to make the most of their ecommerce packaging. The company has developed a way to print directly onto large or small-scale corrugated units. This eliminates the need for lithographic label printing and saves costs and time in the process. It is also environmentally friendly since direct print on carton is fully recyclable, according to the company.

     

    MAJOR CONTRIBUTION COMPANIES / INDUSTRIAL ESTABLISHMENTS

    The key players of global retail e-commerce packaging market are

    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2021-2026
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2021-2026
    19 Market Segmentation, Dynamics and Forecast by Application, 2021-2026
    20 Market Segmentation, Dynamics and Forecast by End use, 2021-2026
    21 Product installation rate by OEM, 2021
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2021
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix

     

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