GLOBAL ELECTRIC MOTORCYCLE MARKET
Electric Motorcycles are two or three wheelers that use electrical energy for the propulsion of mass from one place to another. The electrical energy is converted into mechanical energy by means of Motors attached to the hub of wheels directly or indirectly.
Electric Motorcycles are not a new concept, the patent and its research was already taking place independently by different inventors in the late 19th century. The advantage of using electric motorcycles is they are emission free (environment friendly).
Earlier, the range of these motorcycles was less, as the technological breakthrough took place in the market the overall efficiency, range, weight, power, quality, etc. has been improved. Giant players in the automobile industry and Startups have started to contribute towards the design and manufacturing of Electric Motorcycles.
GLOBAL ELECTRIC MOTORCYCLE MARKET DYNAMICS
Global Market towards the electric motorcycles segment is like See-Saw, government and private players are trying their hard to promote and advertise the advantage of using the electric Motorcycles. This will help out in promoting a sustainable environment and reduce the carbon footprint of countries as well. Governments are promoting the startup that is focusing on development of Battery Technology (to increase the range and performance of vehicles).
Some important points that affect the market are range, performance, price, availability, comfort, environment, choice, power, lack of charging infrastructure, material used for the battery manufacturing, lack of awareness amongst people for electric motorcycles, tax, concession on eco-friendly vehicles, etc.
GLOBAL ELECTRIC MOTORCYCLE MARKET SEGMENTATION
Electric Vehicles are classified in different types like range, voltage, battery type, vehicle type, technology.
By vehicle Type
- Electric Scooter/Moped
- Electric Motorcycle
- Below 120 km
- Between 120 – 160 km
- Above 160 km
- Lithium-ion (Li-ion)
- Nickel metal hydride (NiMH)
- Below 24 Volt
- 24 – 48 Volt
- Above 60 Volt
These types of segmentation are most important for classifying electric motorcycles.
NiMH has high energy density, compatibility and safety.
Li-ion batteries are small, more reliable, high voltage output, faster recharge, temperature tolerant.
Comparing the above advantages, different types of battery are used for motorcycles. Li-ion batteries are used most often in electric motorcycles.
IMPACT OF COVID ON ELECTRIC MOTORCYCLE MARKET
In Electric motorcycles, the company has faced the huge disturbance in the production and further development affected due to COVID, as workers and other necessary goods were either not available or not being able to transport to other places.
Automotive sector is one of the most affected sectors as the sales of vehicles was halted in lockdown and in post COVID either people are still not ready to move out or the global economy has been affected and unemployment indirectly led to the decrease in the sale of Motorcycles. The delay in launch of new product disruption in distribution of semi-finished and finished goods also hindered the market growth.
One the American giant 2-Wheeler has announced their introduction in the field of electric motorcycles after the lockdown shows us that now companies who used conventional engines are ready to try and jump in Electric motorcycles as well, as it may be the future of motorcycles.
To boost the investment the Government has started promoting green energy transportation to an extent. The Ministers have started using the electric vehicles and started providing subsidies as well for every new motorcycle (Vehicle) purchased by customers. The government and private companies have started to install charging stations in capital and urban areas in the starting phase.
ELECTRIC MOTORCYCLE MARKET SIZE AND FORECAST
The electric motorcycle market size of US $ XX Billion in the year of 2019 and forecasted the growth of XX% by the year 2019 and expected the growth rate of almost XX% in the year of 2021-2026. The sudden increase in the growth rate can be seen because of environmental concern by developing countries and increase in the price of crude oil all over the world.
Basically the market is divided into 5 geographical areas, APAC, Europe, LATAM (Latin America), MEA (Middle East countries) and North America.
Li-ion battery type electric motorcycles are showing fastest growth in the sector, because of their low weight, and can store more energy as compared to other types of battery. Now since a high number of different players have started entering in this segment the overall price of electric motorcycles is also decreasing which led to the customer’s inclination and interest toward this market.
Startups and big players are mainly interested in providing the E-motorcycle with a range of 120km initially, which clearly shows that they are trying to attract the metro city and urban customers. The fastest growing market for e-motorcycles is Europe whereas the largest market for E-motorcycles is APAC (Asia-Pacific Countries). Changes in emission norms also acted as the stimuli for E-motorcycles.
One of the American giant Harley Davidson has decided to enter in this segment, they are already famous in world because of their high performance and Quality Motorcycles and they have introduced the LiveWire, an electric motorcycle with traditional style of cruising and break the myth of power in E-motorcycle in people’s mind by providing 105 HP in its body. Companies like Ola, Uber have also interest in this segment and have set up a plant for manufacturing of E-motorcycle and use them for companies profit and future transportation.
KEY PLAYERS INELECTRIC MOTORCYCLE MARKET
|S.No||Name of Company||Established, HQ||Specialty|
|1||Zero Motorcycles Inc.||2005, America||Variant and high performance e-motorcycle|
|2||Johammer e-mobility GmbH||2012, Austria||Unique Design and advanced Technology e-motorcycle|
|3||Hero Electric||1956, India||Low price, Quality e-motorcycle|
|4||Harley Davidson||1903, Wisconsin, USA||High Class Luxury e-motorcycle|
|5||Mahindra GenZe||2013, California, USA||Low price, Quality e-motorcycle|
|6||Yadea Technology Group Co. Ltd.||2010, China||Variant and Low cost e-motorcycle|
|7||TVS||1978, Chennai||Low price high Quality e-motorcycle|
|8||Energica Motor Company S.p.A.||2014, Italy||High performance electric motorcycle|