EUROPE BICYCLE MARKET

KEY FINDINGS

1. Germany, France, the Netherlands, and Italy are the key markets for bicycles in Europe. These countries have a long cycling tradition and a well-developed cycling infrastructure. The growing popularity of e-bikes is also driving the growth of the bicycle market in Europe 
2. The key players in the Europe bicycle market include Accell Group, Giant Manufacturing, Pon Holdings, Trek Bicycle Corporation, and Merida Industry. 
3. The Europe bicycle market is expected to remain competitive in the coming years. The key players in the market are focusing on developing new and innovative bicycles and e-bikes. 
4. The growth of the market is attributed to the increasing demand for bicycles for fitness and leisure activities, the growing awareness of the environmental benefits of cycling, and the increasing government support for cycling 
5. This government support is helping to promote cycling and drive the growth of the bicycle market. Governments across Europe are providing support for cycling through initiatives such as building new cycling infrastructure and providing subsidies for the purchase of bicycles and e-bikes. 
6. Growth of the premium bicycle market: The premium bicycle market is growing rapidly in Europe. Premium bicycles are typically made with higher quality materials and components, and they offer a number of features that are not available on mass-market bicycles. 

INTRODUCTION

Bicycle also known as cycle, is one of the oldest means of travel invented by the Germans with a big front wheel and a small wheel behind it. It may be human powered, motor powered or hybrid according to application.

Traditionally the bicycle has a rigid frame and wheels are attached to its front and back end so as to provide easy movement with less effort. The accessories and other items were started to attach with the basic frame to facilitate the comfort.

They were also known as boneshakers for a rough ride due to rigidity in their frame and no shock absorbing capacity to its overall structure. The boom of adding comfort led to the use of the bicycle for competitive purposes and was famous amongst adults and youngsters.

The main popularity of bicycles came in the current generation due to their health concern or environmental concern to promote the sustainable future. The main advancement in bicycles that led to popularity is the multi gear system, and using shock absorber.

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EUROPEBICYCLE MARKET DYNAMICS

The market scenario of the bicycle industry is booming due to continuous technological advancement. Components like Gear system, shock absorber, better handling, material use, better design, light weight, tubeless tires, etc. has attracted the customers and investors.

People are realizing that staying fit is the most important aspect of life, to fulfill this the people are spending on auxiliary items  to help them to achieve the goal.

Continuous increase in pollution, congestion of traffic, less space on road due to motor vehicles, save time in traveling in metropolitan areas, etc also attracted the customers to buy the products.

The bicycle industry also contributes to increasing the employment rate. The current and future of this industry has a good growth rate.

The car-obsessed nation of Germany has developed a strategy to increase the number of people who ride bicycles there by double.

The bicycle represents individual, resilient, healthy, adaptable, and affordable mobility, which not only seeks to increase cycling but also wants to make it more comfortable and safe.

The overarching goal of the initiative is to increase the amount of ground bikers in Germany cover each day. This will be accomplished by increasing the typical number of bicycle excursions by 50% and by lengthening the typical journey.

Make Germany a bicycle-friendly nation with the new national cycling strategy. A approach this extensive has never been used before. 

According to the proposal, replacing automobile journeys with bicycle excursions will assist the nation in meeting its domestic and international climate goals. 

The ten-year strategy, which was created for the first time with input from individuals and was reviewed with industry associations, NGOs, and others, states that the targeted doubling of overall bicycle use would reduce CO2 emissions each year.

The electric bike startup EMotorad is expanding into Europe and will initially focus on five nations (Spain, Italy, Germany, France, and the Netherlands). The business also operates in the UAE, Japan, and Nepal in addition to India.

EUROPEBICYCLE MARKETSEGMENTATION

Europe Bicycle Market By Product Type

• Road Bicycle
• Hybrid Bicycle
• All terrain bicycles
• E – Bicycle
• Others

Europe Bicycle Market By Distribution Channel

• Online Retail
• Offline Retail

Europe Bicycle Market By Pricing Range

• Low cost product
• Medium cost product
• High end product
• Customer oriented product

Europe Bicycle Market By Business Models

• Business to business (B2B)
• Business to customer (B2C)

EUROPEBICYCLE MARKET COVID IMPACT

The COVID has affected the marketplace of all sectors all over the world.

The bike-sharing sector is least confident, with a significant proportion of companies reporting that revenues have yet to recover to pre-pandemic levels, most likely caused by consumers still not returning to workplaces.

The people working other than their parent countries have experienced huge financial shocks as they had used all their savings. Some companies have paid their employees in this tough scenario; some have just left them in the middle.

The biggest challenge by far was the supply chain. This can even explain why companies are holding back marketing spend because there is limited value in marketing bikes that cannot be provided.

Particular pressure was seen in supplies from Asia, and the problem spreads across components, raw materials and electronics.The raw material and semi-finished good’s movement was halted that led to stopping the production and distribution of consumer end products.

The COVID has indirectly changed the perception of the organization working culture, structure, and individual perception as well. The COVID has the effect of decreasing the production rate of the bicycle industry.

After the lockdown, the people have started going to offices with 50 % or less capacity. The production trend can be seen as increasing again and it may come to normal level within a few quarters.

Although the industry may recover in a quicker manner than expected due to person changed perception as they have started to use the resources which help out in being healthy.

The people in urban areas now prefer to use the bicycle due to more motor vehicles on the road that delays their time of arrival.

NEW BICYCLE LAUNCHES  IN THEEUROPEBICYCLE MARKET

• • The Bianchi Aria E-Road Ultegra Di2 11SP has Bianchi Full Carbon Suspension/Fork making it one of the few bicycles with high-quality suspension. 
  • Vittoria Rubino Pro G2.0 Graphene 700x28c wheel of the bicycle is equipped with Shimano BR-R8070 Hydraulic Disc Brakes. Kross Viper 14T and Kross Viper 16T are bicycle models which share the same specifications as Vittoria Rubino.
  • Bianchi Aria E-Road Ultegra Di2 11SP is an electric cycle by Bianchi with Shimano Ultegra Di2 ST-R8070 2x11-Speed shifters.

• The BMW Cruise Bike Generation IV is one of the different models from the house of BMW. This bicycle has Hydraulic Disc Brake brakes. It comes loaded with 28"Rodi Web Black Rims rim from a comfort point of view.

• The Firefox Road Runner Pro D has a ZOOM Alloy suspension fork, 40mm (4 Cms) Suspension/Fork making it a very comfortable bicycle to ride. Wanda 700 X 35C wheel of the bicycle is equipped with Tektro, mechanical disc w/Shimano levers. The tyre size is Wanda 700 X 35C.

• The Merida CROSSWAY 10 V is one of the different models from the Merida company. Merida CROSSWAY 10 V has Promax MTV-117A brakes, Coil 63mm suspension travel suspensions with VP VPE-891 pedals and a 25.4mm diameter adjustable stem. It comes loaded with FSA TH888 Head fittings, 17mm inner width rim, MERIDA Cross Sport Saddle/Seat from a comfort point of view.

• Yamaha is in motion. The motorcycle and eBike motor manufacturer has formally introduced its first line of three models of own-label electric bikes using Yamaha motors and frames. These are MORO 07, Wabash RT, and CrossCore RC, respectively. They are our first three fully branded (engine + frame) electric bike models. The Yamaha entry comes at a time when cycle retailers are attempting to connect with a market that did not previously view cycling as a mode of transportation, a perception that is quickly changing due to changes in the economic and environmental outlook.

• The introduction of new models by Rad Power Bikes to the European market has been announced. Later this year, the RadWagon and RadRhino will be sold, with free delivery to 28 European nations. Riders who want to get around town, safely drop off the kids at school, or go on weekend adventures can use the e-bikes to handle changing weather conditions. The RadWagon and RadRhino have an on-demand throttle and five levels of pedal assistance to give riders control at their feet or fingertips.

• Three times as much power is available from the 750W Bafang geared hub motor as there is from the typical 250W e-bikes found in Europe. The 48V 14Ah Lithium-Ion battery pack with Samsung cells allows the e-bikes to have a range of up to 75 km and a top speed of 25 km/h. The majority of nations treat e-bikes like motor vehicles under the L1e-A classification, necessitating liability insurance, registration, and coordination of these processes by Rad Power Bikes for all clients.

Vanpowers formally announced the launch of its newest electric bicycle, the Urban Glide, in the European market.

The UrbanGlide is a precisely constructed, high torque, smooth-powered bike with a 500 watt motor intended for metro commuters and has a 110 km range on a single charge. For commuters traversing the urban jungle, they specifically built UrbanGlide. Their play and tool is this.

Every element—hydraulic brakes, a strong motor, a suspension fork, an incredibly comfortable suspension seatpost and saddle, a long-range battery, etc.—was meticulously researched.

We're pleased that our innovative, safe, and safe-for-road e-bike will be preferred by city dwellers over automobiles. Fast acceleration is provided by a 500W motor and a sensitive torque sensor, making for a comfortable and smooth ride.

Urtopia, an electric bicycle expert based in Hong Kong, introduced The Chord in Europe.  Its most recent bike, the Chord, is no exception; as suggested by its name, the bike's design is influenced by a piano, and its black-on-white theme exudes a clean, sophisticated look. 

The Urtopia Chord was created as a chic city commuter and offers a variety of urban-focused features like a built-in 20-lux headlight, an easy-to-use handlebar-mounted display, and supportive ergonomics.

The bike is available with either a regular step-through frame or one with a semi-open frame, the latter of which is known as the Chord X. As opposed to other e-bikes, which typically house the battery on the down tube, the battery is located on the top tube in both cases.

While this might give the bike a more top-heavy nature, it undoubtedly enhances its stylish, sleek appearance. With a weight of 21 kilograms, it is also not excessively heavy. 

For those interested in the specifics of the technology, the Chord is run by a 353 watt-hour battery pack that has a stated range of up to 75 miles on a single charge. A rear hub motor with a nominal output of 250 watts and a maximum torque rating of 45 newton metres is powered by this small but energy-dense powerpack. 

The Shimano eight-speed gear of the Urtopia Chord enables riders to pedal effortlessly alongside the pedal assist feature. The Urtopia Chord is loaded with high-tech devices, as was already mentioned.

A built-in GPS device for navigation, real-time geolocation, and theft protection are among the functions that are available on the handlebar-integrated screen, in addition to fingerprint identification unlocking, voice commands, and even voice recognition.

In order to listen to their favourite music while riding, the bike even supports Bluetooth music streaming. A one-year eSIM package and mudguards are included as part of an ongoing promotion, though.

EUROPEBICYCLE MARKETSIZE AND FORECAST

The bicycle market in Europe is estimated to be US $ XX billion in 2022 and expected to grow at a rate of xx% CAGR by 2030. The driving factor for the bicycle market is introduction of new technology and methods for the manufacturing of bicycles.

The electric bicycle introduces customer satisfaction which may find it difficult to paddle the bicycle for a long distance, eases out the muscle strain problem and the customer can switch between electric mode and normal mode as required.

The light weight of bicycles is in trend as it eases customer fatigue while trekking because the customer sometimes takes the bicycle to mountain height and rides from there as a fun activity.

BMX bikes are a special class of bicycle which is now a fun sport in some countries, the youngsters use these bicycles as the mode of sports activities.

The competition is held using a BMX bicycle which is famous all around the world. The bicycle used for racing is another kind of sport which entertains the people and these bicycles are light weight and have a highly aerodynamic structure.

The new concept of using nontraditional material for the manufacturing of bicycles is in trend, like using the woods, Carbon fiber body, graphene for specific parts like tires, body is used for manufacturing bicycles.

A new type of bicycle segment has entered the market named foldable bicycle which involves customer’s interest in assembling a bicycle.

It is believed that this increases the customer satisfaction and excites the customer that they were also involved in overall development of their finished product although this is a new concept but the positive response is received from the customer’s end which is encouraging other companies to use this technique.

These overall developments in the future of bicycles can be seen and also new segments may be introduced to attract more customers in near future.

After COVID the there is an increase in customer’s demand to buy bicycles shows the positive impact on bicycle market of Europe and of world.

EUROPEBICYCLE MARKETCOMPETITIVE LANDSCAPE

• Over the last 5 years in Hercules Hoists, revenue has de-grown at a yearly rate of -3.41%, vs industry avg of 2.34%, the market share decreased from 0.22% to 0.17% and the net income has de-grown at a yearly rate of -10.18%, vs industry avg of 5.33%
  
• In the first half of 2021 RMD group had to operate within a challenging scenario, with significant increases in fibre and energy prices, as well as sharp rises in logistic costs. The operating margins were impacted in the first half of 2021 by the higher costs of the supply of raw materials and services, on the other they got benefitted from the positive economic context and their ability to realign margins by leveraging on the business model that they had built over the past few years,”
• Accell Group N.V. notched a sales increase of 3.3% in the first half of its fiscal year, but the company said it could have done better if not for supply and logistical issues.
• Shimano only briefly mentioned the global bicycle part shortages in a typically terse first-half financial results announcement, which reported that sales in its bicycle product division were up 73.4% in the first half of its fiscal year, compared to the same period in 2020.

EUROPEBICYCLE MARKETMAJOR PLAYERS

EUROPE BICYCLE MARKET REPORT WILL ANSWER FOLLOWING QUESTIONS

1. Europe Bicycle Market size and Forecast, by region, by application
2. Average B-2-B price for Europe Bicycle Market, by region, per user
3. Technology trends and related opportunity for new Europe Bicycle Market tech suppliers
4. Europe Bicycle Market share of leading vendors, by region,
5.  Coronavirus impact on Europe Bicycle Market earnings