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The European connected car market is poised for significant growth over the next six years, fueled by a confluence of factors. Consumers are increasingly demanding in-vehicle connectivity features, seeking a seamless extension of their digital lives on the road.
This demand is coupled with the rising popularity of advanced driver-assistance systems (ADAS) and the potential for autonomous vehicles. Connected car technology plays a crucial role in enabling these features by facilitating real-time data exchange between vehicles and their surroundings.
Governments across Europe are also stepping up efforts to promote connected car technologies. They recognize the potential benefits for safety, traffic management, and environmental efficiency. Regulatory mandates for emergency response systems like eCall are further driving connected car adoption.
The European connected car market presents a diverse landscape with opportunities for various stakeholders. Telecom operators are well-positioned to provide essential connectivity solutions, while established car manufacturers are investing heavily in developing in-house connected car platforms.
Tech giants are also entering the fray, offering cloud-based services and applications specifically designed for connected cars. This influx of players is fostering innovation and accelerating the development of new connected car features.
The market is expected to witness growth across various connectivity solutions, including embedded, tethered, and integrated options. Embedded connectivity offers seamless in-vehicle access, while tethered options leverage smartphones for data exchange. Integrated solutions combine both approaches, catering to different consumer preferences.
In terms of services, driver assistance and safety features are expected to remain a key growth driver. Features like real-time traffic updates, lane departure warnings, and automatic emergency braking rely heavily on connected car technology.
However, the market is not without its challenges. Data security and privacy concerns remain paramount, requiring robust cybersecurity measures to protect sensitive vehicle data. Additionally, the fragmented nature of the European automotive market poses challenges for standardization and widespread adoption.
Despite these hurdles, the future of the European connected car market is bright. As technology continues to evolve and consumer demand for connectivity rises, connected cars are poised to become an integral part of the European automotive landscape, transforming the driving experience for the better.
A Connected Car is a vehicle equipped with internet access and typically also with a wireless local area network (LAN). This allows the car to share internet access and data with devices both inside as well as outside the vehicle. The connectivity facilitates the car to receive services and communicate with the infrastructure, other vehicles (V2V), and pedestrian systems, improving overall functionality and features such as real-time navigation, infotainment systems, and on-board diagnostics.
Connected cars can be broadly categorized into three types: tethered, integrated, and embedded. Tethered cars use hardware to connect to the driver’s smartphone to access content and functionality; integrated vehicles have their own chip and antenna to connect directly; while embedded cars have a built-in system that often includes a dedicated subscription service for continuous connectivity. Each type offers different levels of integration, cost, and complexity of features.
The benefits of connected cars include enhanced safety through features like automatic emergency braking and real-time traffic alerts, improved efficiency via route optimization and decreased fuel consumption, and greater comfort with features like remote vehicle control and advanced entertainment systems.
However, they also introduce risks and challenges, such as concerns over data privacy, potential for increased cyberattacks, and dependence on continual software updates and network availability, posing significant challenges for users, manufacturers, and regulatory bodies alike.
The Europe Connected Car Market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
The integration of 5G technology is a key trend, enhancing vehicle-to-everything (V2X) communications for faster and more reliable data transfer, pivotal for advanced driving assistance systems (ADAS).
Autonomous driving technologies are becoming more prevalent, with connected cars serving as a fundamental platform for testing and deploying these systems, fostering a gradual shift towards more automated travel.
Increased focus on sustainability is driving the adoption of connected features in electric vehicles (EVs), such as sophisticated battery management and efficient route planning to maximize range.
The rise of subscription-based models in connected services, where consumers pay recurring fees for continuous updates and premium features, is reshaping how manufacturers monetize connectivity.
There is growing emphasis on cybersecurity measures as connected cars become more prevalent, leading to the development of advanced security protocols to protect against hacking and unauthorized data access.
Mercedes-Benz introduced its MBUX (Mercedes-Benz User Experience) Infotainment System. The MBUX system exemplifies high-tech integration in automotive user interfaces. It features natural language processing, touch interface capabilities, and is powered by artificial intelligence that learns from the driver’s habits over time.
Volvo Cars introduced its notable innovations is the Volvo On Call app, which integrates smartphone technology with vehicle functionality to provide a seamless and enriched driving experience. Launched initially as a safety feature, Volvo On Call has evolved into a comprehensive service that includes remote start, pre-heating or cooling of the car, lock status, and car location services. The app also allows users to monitor fuel levels, driving metrics, and even provides tailored driving insights to help reduce emissions and fuel consumption, aligning with Volvo’s environmental commitments.
Audi introduced its innovative Audi connect® technology. This system integrates user-friendly technology with sophisticated car management features to elevate the driving experience. Audi connect® offers a suite of digital services and features that include navigation with Google Earth™, traffic information, and Wi-Fi hotspot capabilities, making it a highly versatile system for drivers and passengers alike.
Connected vehicles have increased the opportunities of potential for improving performance of the vehicle. When General Motors released OnStar in 1996, they collaborated with Motorola Automotive to create the first linked automobile.
At the time, cellular call communications were unreliable, and GM sought to develop a protection solution. Over time, linked automobile safety systems gained characteristics such as GPS position and the capacity to use speech and communications around the same time.
Broadband connections can offer notifications for traffic, crashes, as well as other safety issues. This allows the operator to interface to web networks, allowing for meaningful communication.
The rise in consumer demand for connection solutions, the increased requirement for continual connectivity, the increased reliance on technology, as well as the development in tech-savvy demographic are the primary drivers driving the growth of the worldwide connected vehicles market.
Interconnections options, including the machine-to-machine (M2M) communication platform, have indeed been created throughout time by automobile manufacturers and distributors.
This M2M technology in a car allows two linked automobiles to communicate with one another. Aspects which including technical developments, increased vehicle manufacturing, and increased desire for style and comfort in automobiles are likely to enhance industry expansion.
Furthermore, issues such as improved worldwide vehicle regulations and the high operating cost of simple suspension devices are expected to stymie the expansion of the connected car industry.
The term connected vehicle refers to a Computing (IoT) technology with far-reaching ramifications. One of the key applications for the IoT automobile is safety, which may be achieved through speedy vehicle-to-vehicle and vehicle-to-roadside component connections (also known as V2X).
There has also been a key driver for the connected vehicle integration which is the increasing trend in ADAS systems in automobiles since these capabilities assure increased levels of safety.
Different governments throughout the world are also concentrating on legislating several ADAS and safety measures. This has brought upon a better technological advancement and integration of connected car technologies in the market.
This innovation will also be used by self-driving vehicles to interface with the transportation infrastructure as well as cloud system. However, linked automobiles are currently changing the automobile sector. Buyers are gravitating toward linked automobiles as more smart vehicles are introduced.
Connected technology will become the new standard in the next years, improving safety and reducing fatalities. The next generation 5G communication will advance technology, making interconnected automobiles increasingly intelligent and easier to operate.
In the automobile industry, there has been a multi-level integration of communication systems, with V2C connectivity being of particular importance.
The V2C correlation was obtained using the cellular LTE network and transfers data to the cloud. Car-to-cloud communication is mostly used for acquiring over-the-air (OTA) automotive modifications, remote vehicle inspections, and connecting with Connected systems.
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Linked automobiles have more connection options than most other mobile networks. In addition to providing consumers with real-time access to a variety of information, they may permit interaction between the automobile and the dealership and notify emergency personnel if users have been involved in an accident.
An interconnected automobile is something that has its very own online connection, often via a wireless local area network (WLAN), which effectively allows to exchange internet connectivity and communications with certain other electronics both inside and outside the automobile.
Robert Bosch is one of the leading developers of the connected technologies of automotive in the market. Bosch joins the car’s modules to construct comprehensive systems that handle energy, safety, protection, and communications optimally.
Automobile organizations generate the majority of data communicated to the network and consume the majority of data obtained from this. Automobiles can be interconnected to external IT infrastructure and network operators via the mobile broadband, making it an important element of integrated mobility solutions.
Bosch could enable direct car connectivity, among other things. Wireless systems transmit data directly between cars and, for example, the infrastructures. This one will establish the groundwork for data-driven assistance without the need for the world wide web.
Qualcomm Europe is a global developer of the connected vehicle technologies for the market integration at a multi-integrative effort. The Snapdragon Digital Chassis enables smarter, more comprehensive in-vehicle interactions which can be updated on the fly with new resources and functionality.
Qualcomm Snapdragon Automobile 4G and 5G Systems, with embedded C-V2X, Wi-Fi, Bluetooth, and accurate location capabilities, system inputs and outputs manufacturers and Tier 1 suppliers to address the growing requirement for customized and premium driving experiences driven by 4G LTE and 5G associated technology.
Qualcomm Snapdragon Ride Framework now has a more extensive product route map, which includes the first-announced easily deployable and automated cruising SoC technologies constructed on 5nm production technologies, as well as an increasingly broad software environment with manufacturing bundles for vision perceived notion, parking, and operator tracking.
