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The European Tobacco Packaging Market is predicted to rise in the future time zone as a result of rising product consumption, which is creating more opportunities for manufacturers to increase investment and seek growth opportunities in the product market.
However, not only is the market scenario linked to the ever-increasing growth promising scenario, but the government of developed and developing nations across the region has mandated certain rules and regulations to ensure easy packaging that is simple and plain enough to attract the product’s consumers.
Furthermore, certain health warnings relating to product usage and labelling requirements may lead to a bleak future growth for the product in the market.
The Europe Tobacco Packaging Market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
Marlboro, Philip Morris International’s main brand, has added a new premium flavour product to its lineup: Marlboro Clove Mix. The sensation of Marlboro Clove Mix packs are enhanced to provide a soft touch.
The new range will first be accessible at Sri Lankan and Indian duty-free retailers. Clove Mix is a unique combination of quality tobaccos and cloves that is said to give a different flavour for adult smokers.
The eugenol in cloves causes a numbing of the throat in smokers, making harsh tobacco smoke easier to swallow. They are normally sold in packs of 12 and take much longer to smoke than ordinary cigarettes. The cigarettes offer a full and gratifying smoking experience with a sweet flavour and aromatic scent.
Policies on cigarette packaging and labelling are effective tobacco control instruments that are continually gaining traction in the EU and around the world. The EU TPD mandates that all EU MSs place visual warnings on all outside packaging for cigarettes and roll-your-own tobacco, as well as on cigarette packs that cover 65 percent of the unit packet’s front and back surfaces.
While plain packaging represents a step forward in decreasing the tobacco industry’s marketing to the youngsters, the larger size of the pictorial warnings is a huge advancement in tobacco control.
To reduce the number of smokers in France, the French government has unveiled contentious new policies, such as simple cigarette packaging. The initiatives are especially intended to lower the high rates of teen smoking.
Marisol Touraine, the minister of health, intends to follow Australia’s lead. According to experts, smoking rates in Australia were lowered by removing packaging branding and increasing the size of health warnings.
