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Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that can be purchased for little money and are sold in large quantities.
Non-durable domestic goods include things like packaged foods, drinks, toiletries, candies, cosmetics, over-the-counter medications, dry goods, and other consumables.
Fast-moving consumer goods have a high inventory turnover in comparison to specialty goods, which have lower sales and higher carrying costs.
Only FMCGs are sold in hypermarkets, big box stores, and warehouse club stores in particular. Small convenience stores pack their limited shelf space with more well-liked products to make the most of their fast-moving goods sales.
The France FMCG market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
A new age has begun in France following several years of hyper consumption, posing some significant challenges for FMCG firms. People don’t generally believe that the economy is getting better, and they have never been less confident in making purchases.
Protests are happening more frequently, which will probably have an influence on growth during a crucial time. Other elements that affect growth include: decreased birth rate, decreased frequency of purchases for fresh foods and a decrease for all FMCG, Traditional forces like innovation aren’t working as well as they once did, Growth is no longer driven by promotion, and the new French laws (EGA) further dissuade volume deals.
Some of the specific trends contributing to the slowdown may also present opportunity for brands who are quick to respond to customer needs.
Consumers are seeking out cleaner (chemical-free, organic) and more traceable products as a result of the rise in nutritional applications and media buzz (local, smaller producers). This is where companies can add additional value: organic and plant-based product volumes increased. Small-scale purchasing has grown in popularity over the same time period.
Consumers are being urged to alter their consumption habits as they become more conscious of the consequences of their choices and behavior.
French households plan to adopt responsible consumption, and this is a cross-generational phenomena. They want businesses to support them in this.
Different aspects of responsible consumption include ecology, the use of plastic packaging, fairness, better consumption, buying locally, animal welfare, etc. Consumers value each of them, but to ensure the targeting is as precise as possible, it is necessary to consider the market and brand surroundings.
