When available in large quantities, gold is a soft, bright, dense, soft, malleable, and ductile metal with a somewhat reddish yellow color. However, when it is finely separated, it turns black, purple, or ruby.
Among the most malleable and ductile metals, gold can be pounded into a surface area of 300 square feet using only 28g. The majority of this soft metal is mined and given to us as deposits of pyrites, quartz veins, or gravels.
The metal is mostly utilized to create jewelers, glass, and various electronics component parts. It is possible to create gold thread and use it for embroidery. A huge building’s windows are covered with a thin layer of this metal to reflect the heat from the sun. Medicine also makes use of gold. The tumor is treated with its radioactive isotope, Au-198.
The Global gold market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
A significant trade agreement that goes into force is expected to benefit jewellery makers in the UAE and India. The Comprehensive Economic Partnership Agreement, which was signed will bring about significant changes, and the new restrictions for importing gold bars from the UAE and jewellery from India are encouraging jewelers.
Jewellery shipped from India to the UAE no longer has to pay the certain import taxes that were previously in place. Due to this, Indian jewellers will have duty-free access to the UAE market.
For the first year, India has agreed to tax reduction on gold imports .In comparison to the tariff India levies on the rest of the globe, the Indian government claims that this offers the export of gold bars or bullion from the UAE a sizable advantage “in perpetuity.”
The World Gold Council launched a new campaign to promote gold jewellery among young people. Young ladies are encouraged to express themselves through the most recent advertisement.
The commercial features a montage of young ladies from various socioeconomic backgrounds who aren’t afraid to let their inner light shine and who are precious, dazzling, and brave, much like the lovely gold jewellery they are wearing. Increasing the knowledge, usefulness, and uptake of gold jewellery among young Indian women is the goal of the campaign run in collaboration with the Gem & Jewellery Export Promotion Council (GJEPC).
Prior to Diwali, an integrated marketing campaign was launched to draw in millennials and generation Z and showcase the various characteristics that make them unique, characteristics that make them shine like the gold jewellery they wear, and characteristics that show how they express themselves.
The program showcases diverse portrayals of iconic modern women who are realistic yet aspirational who don’t hesitate to pursue their aspirations. Over 50% of Indians are under the age of 25, and they are changing the country’s consumption narrative. This campaign tries to more deeply demonstrate to them the value of gold jewellery.
The young women of today, from a variety of circumstances, who are pursuing their ambitions boldly, are honoured in the most recent film. Users want to change people’s perceptions of gold jewellery by showcasing it in a modern and contemporary way in the movie, in line with the mindset of today’s young consumers, so that it becomes seen as modern, stylish, contemporary, and a form of self-expression rather than something that is traditional.
Aiming to increase the younger generation’s emotional connection to gold, the World Gold Council is working in cooperation with GJEPC on a campaign. Shifting the focus is crucial, as is reflecting young consumers’ design sensibility. At the same time, they must inform them of the high calibre of expert craftsmanship required to create gold jewellery that is genuinely a timeless item of personal property.”
The modern story of Millennial and Gen-Z women is told in their newest movie. To make sure that the campaign reaches, motivates, and engages the millennial and Gen-Z audiences, the media mix encompasses broadcast, digital, social, and OTT platforms.
Goldex launches an integrated gold store platform for fintechs.Fintechs may use the Goldex “plug-and-play” technology to trade, invest in, and sell actual gold. In order to assist fintechs and organisations wishing to purchase, hold, and sell actual gold, Goldex, a multi-dealer marketplace fintech, has introduced a distinctive trading platform.
The platform, which is referred to as a “plug and play” integrated solution that lets financial services firms and fintechs “piggyback” on Goldex’s technology, simplifies gold transactions and serves as a worldwide price discovery tool. Following its mobile app debut, Goldex has drawn the interest of both conventional investors and thousands of tech-savvy individuals who were previously unable to purchase and sell gold at the cheapest prices.
The technology was developed to provide access while also enhancing consumer confidence in the quality of the gold and the reliability of the dealer. A platform for the far bigger business-to-business sector is the new answer.
According to Goldex, their technology makes it possible for businesses to introduce and implement the new product in a few short weeks, making it the most affordable option for commodities gold trading available to date.
Fintechs competing to release new goods Reportedly, the decision was made in reaction to intense competition in the fintech sector. To draw and keep consumers, fintech start-ups need to diversify into new markets, goods, and services.
As a fully integrated, white-label, behind-the-scenes solution, Goldex helps investors preserve their brand and customer experience while introducing a new product.
Fintechs’ desire for trading in gold. Basel III regulatory laws—a package of international financial reforms designed to guarantee banks have enough capital and liquidity but less leverage—also went into force. With its Goldex app, Goldex now links buyers and sellers with international dealers while offering information on the best pricing.
Market analysts predict that the new laws, which have substantial ramifications for banks, bullion dealers, and other financial organisations that deal in unallocated gold, would increase demand for the valuable metal.
Real gold vs gold on the balance sheet.Unallocated gold, sometimes known as “balance-sheet gold,” gives buyers exposure to gold prices but does not grant them legal possession of the commodity. Previously exempt from capital requirements, banks will now have to place up to 85% of the value of their unallocated gold assets in cash or equivalent under Basel III. Since there was previously no need, the jump is noteworthy.
Basel III’s action is anticipated to have an impact on the whole gold market. Forecasts indicate that because banks would have to fund 85% of their trading positions, unallocated gold will become considerably more costly.
The new rules could also compel banks and other companies to close their doors because they will become unprofitable to operate. The unallocated market may likewise experience problems with liquidity when prices rise and supply declines.
According to some analysts, these problems can negatively impact the market for allocated physical gold. If allocated physical gold became the main focus of gold trade, this might lead to more demand, which would strain available supply and drive up the price of gold.
Fintech-based gold investment prospects.There is a desire for physical gold due to the fact that its limited quantity cannot be created arbitrarily, which would lead to depreciation. This element has increased the appeal of cutting-edge allocated gold trading solutions that offer simple access to venues with multiple liquidity and tools for locating the best prices.
According to the World Gold Council (WGC), gold is a commodity that consistently appreciates in value during difficult economic times. The stock is limited. There is and always will be a finite quantity of gold, unlike money.
It is undervalued since it cannot be produced. There would be enough gold on Earth to fill an estimated 3.7 Olympic swimming pools if it were all gathered in one location. An investment with stability. Metals are traditionally one of the most stable commodity investment markets, despite the fact that short-term events like natural catastrophes or political unrest can make it look volatile.
There is little gold used in industry; the electronics, dental, and industrial sectors consume an estimated 10% of the world’s gold supply. As a result, manufacturing recessions cannot affect it.
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