Global Hand Sanitizer Market 2020-2025

March 26, 2020
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GLOBAL HAND SANITIZER MARKET

INTRODUCTION

Hand sanitizer has ethanol, as an active ingredient to act as an antiseptic. Increasing awareness regarding hand hygiene is gaining prominence and it is the most important element of personal care hence, driving the popularity of the hand sanitizers. The easy use and applications of the hand sanitizers as well as being portable has made the product available in large scale.

 

Info Graphic: Hand Sanitizer Market

 

In the wake of outbreak such as the ongoing COVID-19, these products have grown quickly in demand. The product also reduces the risk of any infection and reduces skin dryness.

MARKET SEGMENTATION

By Product

  • Gel
  • Foam
  • Liquid
  • Others

By Geography

  • US
  • China
  • Europe
  • ROW

By Distribution Channel

  • Supermarket
  • Online Store
  • Drug Store

MARKET DYNAMICS

WHO and FDA have taken initiative in order to make people aware about the hand hygiene and this is led to rise in demand of sanitizers. Ever since the COVID-19 broke out these products have swelled across the international market. As of February 2020, there has been a more than 200% increase in the sales of sanitizers. Many distilleries which used to produce liquor products are now shifting their establishment to mass produce the hand sanitizers. 

HAND SANITIZER MARKET BY PRODUCT TYPE

Gel based sanitizers have generated highest revenue and has about half of the market share. They are thin and penetrate into skin easily and high product availability has made the gel type popular. The foam sanitizer is gaining prominence mainly due to, they stay for longer period and they usually immediately cling onto the hand. They reduce the time as they are not required to be rubbed off.

The graph shows the global market share of the hand sanitizer based on the type:

 

Info Graphic: GLOBAL HAND SANITIZER MARKET

US HAND SANITIZER MARKET

The pandemic outbreak has caused for the demand for sanitizers like never before. It is estimated that there was a spike of 1400% in sanitizer demand in the month of January 2020 compared to December 2019. Food and Drug Administration (FDA) has released temporary guidelines for the manufacturers to be followed in order to produce alcohol-based hand sanitizers.

Amid oil prices trending at nearly 20-year low, l below $30/Bbl, ethanol prices have been depressed(~3-5% of crude prices / gallon).Therefore, selling into the hand sanitizer market can offer significantly higher pricing to crude refiners.

EUROPE HAND SANITIZER MARKET

Following the trend, the European breweries have started to produce sanitizers at their plants to cope up with the demand. Apart from breweries, even perfume makers are also lending their hand in production of sanitizers. LVMH, luxury goods conglomerate have promised to provide the French health officials the sanitizers free of charge. They have been manufacturing the sanitizer at their various perfume plants such as Dior, Givenchy and others.

In the light of COVID-19 outbreak, retail malpractices have been hurting the end-consumer. Ex- In the U.K., a Defendol hand gel retailing at $4.46 in stores is being sold for $130 on Amazon.

 

CHINA HAND SANITIZER MARKET

China used to supply hand sanitizer across the globe, not only the sanitizer but also used to export the containers alone to store them. The COVID-19 outbreak has hit the market badly

Various companies which used to manufacture different products are retooling to produce hand sanitizers. Chinese electric car maker BYD is producing 300,000 bottles of hand sanitizers per day.

RECENT MARKET TREND

Pernod Ricard, French alcoholic beverage manufacturer has already started the production of the sanitizers as per WHO regulations. The weekly estimation is said to be more than 5000 gallons by the end of March 2020. They have also supplied 70,000 litres of alcohol to French sanitizer producer to ramp up the production.

Ineos UK multinational chemicals company has pledged to build a sanitizer factory in 10 days. They are expected to produce 100 bottles a month and will be providing it free of cost to hospitals, places of work and schools.

 

Info Graphic: Hand Sanitizer Market

Jumia, the leading e-commerce platform in Africa has announced a major partnership with Reckitt Beckiser to help consumers access hygiene products at lowest price.

Brewdog brewery chain from UK has started to deliver their first batch of sanitizer in UK under the name Brewgel.

EO Products US manufacturer has been producing 16 times more sanitizers in the month of Februaryto meet the demand caused due to outbreak.

MARKET SIZE AND FORECAST

Various online retailers are trying to inflate the prices and making undue advantage of the demand that is created. This malpractice is surely going to affect the consumer

In India various hand sanitizer manufacturers are capping the price for a particular quantity of sanitizer bottle and thus standing with the nation amidst health crisis.

 

Info Graphic: Hand Sanitizer Market

To avoid people hoarding the hand sanitizer, supermarkets are coming up with the ideas to cap the sale of sanitizer to person to 1 or utmost 2. In Denmark supermarkets have increased the price of sanitizer by more than 30 times if 2 bottles are bought together.

 

The global hand sanitizer market is estimated at $XX Million in 2020.

COMPETITIVE LANDSCAPE

Key players in the hand sanitizer market are Reckitt Benckinser Company (UK), GOJO Industries (US), Procter & Gamble (US), The Himalaya Drug Company (India), Henkel AG (Germany) and Unilever (UK).

 

COMPANY PROFILE

  1. GOJO Industries Inc
  2. Reckitt Benckiser Group
  3. Henkel AG
  4. The Himalaya Drug Company
  5. Procter & Gamble
  6. Vi-Jon
  7. Chattem Inc
  8. Unilever
  9. Nice Pak
  10. Saraya Co Ltd
  11. Kutol
  12. EO Products
Sl noTopic
1Market Segmentation
2Scope of the report
3Abbreviations
4Research Methodology
5Executive Summary
6Introduction
7Insights from Industry stakeholders
8Cost breakdown of Product by sub-components and average profit margin
9Disruptive innovation in the Industry
10Technology trends in the Industry
11Consumer trends in the industry
12Recent Production Milestones
13Component Manufacturing in US, EU and China
14COVID-19 impact on overall market
15COVID-19 impact on Production of components
16COVID-19 impact on Point of sale
17Market Segmentation, Dynamics and Forecast by Geography, 2020-2025
18Market Segmentation, Dynamics and Forecast by Product Type, 2020-2025
19Market Segmentation, Dynamics and Forecast by Application, 2020-2025
20Market Segmentation, Dynamics and Forecast by End use, 2020-2025
21Product installation rate by OEM, 2020
22Incline/Decline in Average B-2-B selling price in past 5 years
23Competition from substitute products
24Gross margin and average profitability of suppliers
25New product development in past 12 months
26M&A in past 12 months
27Growth strategy of leading players
28Market share of vendors, 2020
29Company Profiles
30Unmet needs and opportunity for new suppliers
31Conclusion
32Appendix

 

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