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Traditional milk-based products have made a substantial contribution to the nation’s nutritional and cultural landscape. These goods are more frequently made in unorganised, small-scale industries.
Although production is becoming more mechanised and quality is becoming more standardised, there is still a big demand for the creation of suitable packages that are also affordable.
The link between manufacturing, storage, transportation, distribution, and marketing is packaging. Functional dairy product packaging not only encourages resource growth and maximises resource use, but also guards against deteriorative changes and associated risks.
In nation, liquid milk is a staple aliment, particularly in rural areas. It is a crucial component of the diet and serves as the primary element in beverages like tea and coffee as well as curd, butter milk, ghee, and savoury foods.
Door-to-door vending is a common method of selling extra milk, however the containers are frequently unclean. Additionally, loose-vending opens the door to the possibility of dangerous chemicals and water combining.
In order to distribute raw and pasteurised milk in hygienic and wholesome form in designated volumes that promote customer convenience and safety, proper packaging has significant importance
The India Dairy Packaging Market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2026, registering a CAGR of XX% from 2022 to 2027.
Tetra Pak, a market-leading producer of packaging and processing solutions, has launched its first holographic packaging material made in India. For their 1 litre Ghee (clarified butter) packets, Warana, a leading cooperative dairy, has introduced the cutting-edge packaging, known as Tetra Pak Reflect.
The creative package is made to assist food and beverage firms in giving their packaging a fresh, eye-catching dimension. The holographic packaging will be created at Tetra Pak’s production facility in Chakan, Maharashtra, for the first time.
The first state to carry Warana Ghee in Tetra Pak containers will be Maharashtra, with a particular emphasis on Mumbai, Marathwada, and Vidarbh. The 1 litre pack costs INR 570 and is offered at both conventional and contemporary retail establishments.
A traditional meal associated with purity and wealth in India, ghee has experienced tremendous growth in popularity in recent years. In India, adulteration of food products, particularly edible oil and ghee, is a major problem, and rising ghee demand is encouraging illegal tactics like counterfeiting that raise questions about the product’s integrity.
The highest grade milk is used to make Warana Ghee, which has an excellent flavour and aroma. The Tetra Pak carton box safeguards the purity of the ghee and is tamper evident, reducing the likelihood of adulteration and fake goods.
Tetra Pak Reflect is the ideal complement to our line of ghee because of the holographic aspect that makes it stand out on the shelf. Additionally, these packs are made of paper and are environmentally friendly, which is a top focus.
