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Green packaging, also known as sustainable packaging, is used to package products in a way that has little negative environmental impact and uses the least amount of energy possible.
It does this by using recyclable and biodegradable materials and environmentally conscious manufacturing processes.
Plant-based polymers, recycled paper, Styrofoam, and previously used polyethylene (PE) bags are some of the materials frequently utilized to make green packaging.
It has less of an impact on the environment because it employs renewable energy sources like wind, solar, and biofuels for transportation.
Green packaging decreases the production of packaging trash in comparison to conventional synthetic packaging, hence reducing the overall carbon footprint.
The India Green Packaging Market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
Companies are seeking innovative green packaging options, such as cassava, sugarcane, and maize starch-based plant-based packaging.
Other significant firms in India are copying Aurobindo Pharma’s innovative use of environmentally friendly, sustainable packaging techniques. “ The company anticipates saving roughly 25 tones of plastic annually by simplifying shipments to consumers, as well as reducing its carbon footprint.
The business is also engaged in a project in Sweden to conserve water. Reduced bottle sizes, the removal of filler (cotton, rayon, and polyester coils), decreased bottle wall thickness, and thermoform blisters in place of 3/4 layers of cold form blisters were all implemented by Aurobindo Pharma.
These changes resulted in a 60% reduction in pack size and an 80% reduction in material consumption. Furthermore, they have begun using biodegradable shrink sheets for shrink packaging.
Finding a viable replacement for blister packaging is still a challenge for the business. Limited options for environmentally friendly packaging made from plants are available.
In some circumstances, the present cost of the new solutions—which is 50% higher than the cost of the ones that are now in use—is too high. The expenses will be reduced, though, as use increases in all areas.
While some industry participants are implementing green packaging practices, some have a different opinion and think that doing so will actually produce more environmental harm.
Flipkart’s sustainable packaging drive and design innovations. Single-use plastic products, such as straws, cutlery, earphones, packing materials, balloon sticks made of plastic, candy and ice cream containers, and cigarette packs, have been outlawed in India.
India consumes roughly 14 million tones of plastic yearly, and because there is no systematic mechanism in place to manage plastic trash, littering is common.
Companies in the Flipkart Group, such as online retailer Flipkart and popular fashion website Myntra, set out to rethink packaging adoption strategies and completely phase out single-use plastic packaging. It collaborated with several stakeholders.
Flipkart asserts that it was the first eCommerce business to actively support the campaign to ban single-use plastics.
More than 75% of Flipkart’s seller-fulfilled shipments were also handled in sustainable packaging as of July 2021. More than 700 hubs in India are covered by this.
To reduce waste in our supply chain, Flipkart has created national standards for packaging materials, studied and analyzed circular economy models, looked into packaging optimization techniques, and promoted reusable materials while promoting green packaging.
Less than 10% of the plastic used worldwide gets recycled, according to a recent Organization for Economic Co-operation and Development (OECD) research headquartered in France.
Additionally, it was discovered that in 2019, 460 million tones of plastics were utilized, nearly tripling from 2000. During that time, the volume of plastic garbage more than quadrupled to 353 million tones.
According to the report’s global plastic outlook, just 9% of plastic trash was recycled, while 19% was burned, and over 50% ended up in sanitary landfills. According to the research, the consumption of plastics decreased by 2.2% in 2020 compared to 2019 as a result of the Covid-19 epidemic.
However, the usage of single-use plastics increased, and because the economy is expanding, it is “projected to pick up again” in the future.
As part of its efforts to develop sustainable packaging and alternative materials, Flipkart has been investing in R&D. The business’s eCommerce-ready packaging, which allows Flipkart to distribute about 15% of its items without using additional packing, is a key project for the company.