India Helmet Market 2022-2030

    In Stock


    Two-wheeler helmets are used by motorcycle and scooter riders. The primary goal of two-wheeler helmet is to protect the rider’s head during impact, thereby preventing or reducing head injury and saving the rider’s life.


    India being the worlds biggest two-wheeler market is also the biggest market for scooter and motorcycle helmets. There are 20 Million two-wheelers sold annually and more than 250 Million two-wheeler plying on Indian roads.Therefore, India helmet market is worlds biggest.


    India being the world’s biggest two-wheeler market is also the biggest market for scooter and motorcycle helmets. After sales reached a peak in 2018 with 21 Million unit sales, the sales dropped for 2 straight years drastically and ended at 18.5 M units in 2019 and 13.9M units in 2020. There are more than 250 Million two-wheelers playing on Indian roads. Therefore, India helmet market is worlds biggest.


    The two-wheeler sales in India during the financial year 2021 declined to 15.12 million units, a drop from all -time high of 21 million units sold in FY-2019.


    After the first 6 months in 2021, the 2 wheeler sales in India increased by 32% Y-o-Y to 6.7M units.


    The helmet sales across the country has increased at a CAGR of 10% till the year 2019. The market is estimated to grow at the rate of CAGR XX% from the fiscal year 2022-2030.


    On an average there are 500,000 road accidents on Indian road deaths per annum and more than 30% involve two-wheeler riders, therefore there has been growing emphasis on helmet legislation by many state governments in India.


    Due to growing road fatalities, and below par road infrastructure in India, now many state governments have made helmets compulsory for rider as well as pillions. There has also been other initiatives like the Tamil Nadu government  enforcing an old Motor Vehicle rule which says two wheeler companies must also supply BIS compliant helmets to their customers. 




    In India, wide range of  helmets are on sale including type, color’s, graphics, designs, and level of safety.

    However, there are basically three types of helmets:

    1. Full-face
    2. Open-face
    3. Modular

    Infographic :India helmet market size



    Most of the helmets, before being sold, pass through a strict set of standard guidelines. India has its own set of guidelines for helmets, set up by Bureau of Indian standards (BIS). Those helmets which comply with the above Standards get an ‘ISI’ certification sticker, usually seen on the back of the helmet. There are also other brands with international standards certification such as DOT, ECE & SNELL available in India.


    In recent years, two-wheeler manufacturers have also started retailing their own line of helmets. Royal Enfield and Vespa already have their own line of helmets and now electric scooter startup , Ather Energy will also launch its “Smart” and Bluetooth connected helmets.


    The biggest risk in India helmet market is fighting off competition from regional unorganized players who sell helmets at 60-70% lower price than branded helmets and have well established presence Pan-India.
    A high 18% GST makes the branded helmets even more unaffordable or unattractive to low income and less informed buyers, especially given the fact that road legislation enforcement is a state subject.


    The Government of India’s Ministry of Transportation in November 2020 has issued a no-sale memorandum for helmets not complying with BIS standards. The helmets that do not comply with BIS standards will not be sold in the country after June 2021. The Maharashtra government in Nashik has also launched a NO helmet NO petrol policy in order to encourage people to use helmets as a means of safety.


    The Japanese automaker Toyota has donated 525 helmets to the State Traffic Police of Karnataka to instill the message of road safety in the citizens of the state.


    The company Steelbird has partnered with FIA for the global road safety initiative. The partnership will facilitate the deployment of helmets for people using motorcycles that meet with the safety standards set up by the UN and are comfortable to wear in hot and humid climates. The company has committed to produce 240,000 helmets per year for the initiative .





    • In June 2021, the company Proxgy has launched its series of smart helmets that provide customers with immersive and live access to travel destinations. It surfs in real time locations using 6-axis stabilized handsfree streaming technology.


    • As of April 2021, the prime helmet and accessories manufacturer Studds introduced 3 new helmets to be sold in India. The new helmets are the Studds Ninja Elite Super D5 Decor, Urban Super D1 Decor and the Ninja Elite Super D4 Decor with improved strength and reliability as well as enhanced design.


    • Studds announced the launch of its new Jade D3 Decor Helmet in February 2021 with UV resistant paint available in six different colours as well as two finish options. It also launched the Thunder D7 Decor helmet providing higher full face impact capabilities.


    • The company Studds Helmets has announced a focus shift in the research and development of helmets incorporated with camera and bluetooth enabled by IoT and make it a smart helmet.


    • Studds Accessories Ltd. has announced partnership with Rajasthan Royal to be their associate sponsor for the IPL held in the years 2021 and 2022 where they will provide the team with helmets and caps.


    • In May 2021, Steelbird launched new Pod helmets in India in collaboration with Blauer, a company based in the US. The helmet is boasted with a fiberglass shell to meet the European as well as the Indian safety standards.


    • Steelbird recently launched the Air Sba01 Dashing white clear visor helmet as well as the Brat series in collaboration with Blauer in April of 2021. The new Brat series is set to offer innovative features and meet safety standards according to the Indian as well as European standards. 


    • In January 2021, the company Detel which makes affordable mobile handsets, TVs and electric two-wheelers announced the launch of its economical and affordable helmets with BIS certification as a part of the road safety initiative.


    • In September 2020, an 18-year old boy from Kerala developed a smart helmet which has sensors embedded in the helmet connected to the vehicle via an application. The vehicle can not start without putting the helmet on, he has developed this helmet in attempts to reduce the number of accidents.


    • The Italian design company Pininfarina has collaborated with the company Roux to develop water cooling technology for helmets designed for the racing circuit. 





    The competitive landscape of the India helmet market is highly fragmented with unorganized players accounting for more than 2/3rd of the market. The helmets manufactured by regional vendors are of low quality and often sold by street vendors at less than 300 INR($5).


    As of July 2021, there are more than 200 helmet manufacturers in India and less than 10% of them comply with safety standards. In the organized segment, Steelbird is the market leader.


    Steelbird, STUDDS and Vega are among the most sought after helmet brands in India. We look at their recent developments below

    • Steelbird helmets registered 80 percent growth in sales in April-June quarter of 2019 Y-O-Y. The company has three plants, with a manufacturing capacity of 22,000 units per day and aims to increase the production to 44,500 helmets per day. Their helmets are, priced between Rs.899($13) to Rs.12,999($185).It has set up a new manufacturing plant in Jammu & Kashmir  and invested $22M in the manufacturing plant  in Baddi, Himachal Pradesh.

    The company has launched approximately 278 new helmets under different categories with the most recent as the Steelbird Air Sba01 Dashing White clear visor helmet. 


    • STUDDS helmets has initiated talks with private equity investors to raise $15M ahead of a planned initial public offering (IPO).It`s fourth manufacturing plant will start operations in January 2020 and the company aims to increase its market presence pan-India.

    The company has manufactured 6.65 million helmets during the fiscal year ending in March 2020, making it the largest manufacturer of helmets in the world. It constitutes a total share of 25.66% in the Indian market. The company has started operation at its new facility in Faridabad, Haryana. The company made an investment of INR 160 crores initially in the facility which is spread over 5.5 acres, making it the biggest helmet manufacturing facility in Asia.


    The company has also started operations at another manufacturing unit which is India’s only unit to produce EPS in-house used in helmet production. The plant has an investment of INR 40 crores spread over 1.5 acres. These new plants have a production capacity of 7.5 million units of helmets for two-wheelers and 1.5 million helmets for bicycles per year.


    • Vega Auto Accessories Pvt. Ltd, has three manufacturing plants, two in Uttarakhand and one in Belgaum manufacturing a total of 12,000 helmets per day. It is also the leading helmet exporter from India and exports about 40% of its production to Europe and US markets.


    There has been growing interest in riding gears and accessories in upscale markets like Bangalore, Mumbai and Hyderabad, and thus many helmet companies are looking at expanding in this segment to come out with a customized range of riding gears.




    1. Vega helmets
    2. Studds
    3. Steel bird
    4. LS2 helmets
    5. Wrangler helmets
    6. Royal Enfield helmets
    7. Aerostar helmets
    8. THH helmets
    9. Shoei helmets
    10. HJC helmets
    1.   Market Size and Forecast of India Helmet market a(Volume and Value)
    2.   Market Trends,risks, drivers and opportunities in  India helmet market
    3.   Market share of helmet manufacturers in India
    4.   Growth strategy of helmet  manufacturers in India
    5.   Impact of state-wide helmet legislations on the helmet market in India
    Sl no Topic Slide number
    1 Market Segmentation 4
    2 Research Methodology 5
    3 Scope 6
    4 Abbreviations 7
    5 Executive Summary 10-12
    6 Introduction 14-18
    7 Insights from Industry stakeholders 19
    8 Two-wheeler Helmet manufacturing in India 20-21
    9 All about unorganized helmet market in India 22-27
    10 Growth in online Helmet sales 28-31
    11 Rise is sales of imported helmets in 2015-2020 32-33
    12 Difference in consumer demand by city type(Tier-1, Tier-2, Tier-3) 34-37
    12 Motorcycle PARC population in India- March 2020 38-39
    13 Two-wheeler License holders in India, by State, By Gender-2020 40-42
    14 Total Addressable and Serviceable market for Hemet Manufacturers 43-45
    15 Market Size ,Dynamics and Forecast By City type 46-65
    16 Market Size ,Dynamics and Forecast By Sales channel 66-75
    17 Market Size ,Dynamics and Forecast By Price 76-90
    18 Market Size ,Dynamics and Forecast By Helmet type 91-105
    19 Competitive Landscape 106-108
    20 Market share of vendors-2019 109
    21 OEM-supplier relationship in two- wheeler Helmet market 110-111
    22 Unmet needs and Market Opportunity for suppliers (Tier-1 and Tier-2) 112
    23 Conclusion 113
      Your Cart
      Your cart is emptyReturn to Shop