India Social Commerce Market 2021-2026

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    INDIA SOCIAL COMMERCE MARKET

     

    INTRODUCTION

    Social ecommerce refers to the use of social networking networks to provide clients with a more customised and customized in-app buying experience.

     

    Essentially, it integrates ecommerce functions into social networking networks. When clients are pleased with your company, social media makes it simple for them to discuss and encourage it. As a result, these channels are very significant in the term marketing.

     

    In the market, social commerce, abbreviated as S Commerce, is a symbiotic combination of shopping and social media utilisation for better enhanced product marketing needs.

     

    Facebook business major retailer pages, where customers can explore and shop with leaving the network, or purchase buttons on Twitter and Pinterest are examples of social commerce platforms and social commerce sites.

     

    infographic: India Social Commerce Market, India Social Commerce Market Size, India Social Commerce Market Trends, India Social Commerce Market Forecast, India Social Commerce Market Risks, India Social Commerce Market Report, India Social Commerce Market Share

     

    Executives are almost unanimous in their belief that social commerce is driving an increasing share of their company’s marketing-driven revenue.

     

    In the middle of the epidemic, Facebook, Instagram, and Pinterest will deliver new social commerce features in 2020 to assist companies in streamlining online buying experiences.

     

    These capabilities generate new digital stores that may be discovered spontaneously or promoted via paid advertising.

     

    INDIA SOCIAL COMMERCE MARKET DYNAMICS

    In the nation, e-commerce is constantly growing. Customers enjoy an expanding selection of items at affordable prices. E-commerce is most likely causing the greatest transformation in the retail industry, and this trend is expected to continue in the coming years.

     

    The industry has witnessed a dynamic use of social networking websites as part of e-commerce integration due to the daily reach and expanding tendency towards new and technologically featured social commerce requirements.

     

    In the recent market, there may be a crowded reference to Instagram and Facebook for improved degrees of marketing.

     

    However, as internet access and technology improved, so did our use of an ever-increasing number of online platforms to gather and exchange information.

     

    With increasing traction and a shift in customer behaviour and expectations, Facebook debuted sponsored stories as a type of advertising in India in 2011.

     

    The better approach would be to develop a social commerce system that engages users in which they are and converts their social media involvement into sales.

     

    In comparison to Facebook, there is a massive potential audience to utilise with over 2.2 billion monthly active users.

     

    For smaller firms, social commerce was a game changer, enabling them to compete easily in congested marketplaces. However, major stores are increasingly jumping on board.

     

    Walmart, for example, intends to begin selling its items directly on TikTok through influencers in 2021. This provided retailers with access to a plethora of customer purchase data as well as a larger, global audience.

     

    However, from the standpoint of a merchant, it means greater rivalry and noise to break through in order to be taken seriously out.

     

    INDIA SOCIAL COMMERCE MARKET RECENT ACQUISITION

     

    With the acquisition of Indian firm GlowRoad, Amazon is venturing into social commerce. Amazon has emphasised investments in everything from video content, robotics, and live streaming to groceries and home security, making social commerce a more recent area for the company.

     

    In addition to expanding its 200 million-member strong Prime delivery programme to companies outside of its marketplace, it most recently stated it would invest $1 billion in new supply chain technology under the name “Buy with Prime.”

     

    Amazon, however, might be reading the tea leaves given that Accenture is the most recent company to forecast a social commerce boom in the coming years as consumers increasingly use mobile-friendly sites like TikTok and Instagram to find their favourite companies.

     

    The target market for GlowRoad’s business is resellers like contract employees, unemployed individuals, or students who want to work from home. These goods are available to consumers at wholesale costs, and they may then sell them on Facebook and WhatsApp.

     

    In order to deliver the goods and collect the payment, GlowRoad also offers clients a logistics network. The worldwide leader in e-commerce covertly purchased Veeqo, a U.K.-based e-commerce fulfilment company.

     

    Amazon didn’t confirm the acquisition and let Veeqo break the news until after additional stories came out.

     

    INDIA SOCIAL COMMERCE MARKET SEGMENTATION

    The India Social Commerce Market can be segmented into following categories for further analysis.

    India Social Commerce Market By Product Application

    • Food and Beverages
    • Personal and Household
    • Apparel and Footwear
    • Furniture
    • Toys and Products
    • Electronic and Household
    • Other product categories

     

    India Social Commerce Market By Approach Integration Type

    • Business to Business
    • Business to Consumer
    • Consumer to Consumer

     

    India Social Commerce Market By Browsing Channel / Access Type

    • Desktop / PC
    • Laptop
    • Tabs
    • Mobile Devices
    • Website based Device Access
    • Application Based device access

     

    India Social Commerce Market By Regional Classification

    • Western Region – India
    • Eastern Region – India
    • Southern Region – India
    • Northern Region – India

     

    RECENT TECHNOLOGICAL TRENDS IN INDIA SOCIAL COMMERCE MARKET

    Recent integration of machine learning as well as other components with visual technologies of motion and sensors has improved the retailing segment in recent years, with greater presence and simulated worlds experiences being generated for customers.

     

    As a result, it can be seen that the sector’s numerous technical features have enlarged its reach and are attempting to boom the business via its viability of approach.

     

    The most apparent advantage of social media would be that it enables end users to communicate with your brand directly. Customers have much more of a say on these sites because they do on the official brand page, and unfavourable news could be devastating.

     

    Aside from large amounts of quickly produced, lo-fi video content, live streaming videos are gaining appeal as a way for influencers to show off sponsored things and for corporations to create the appearance that they will be witnessing their gatherings in person.

     

    In an eCommerce environment, these platforms may be used to let customers communicate with retailers in real time about any concerns, worries, or questions they may have before making a purchase, as well as to place an order.

     

    This type of conversational commerce benefits the buyer since they acquire more information and have greater flexibility of choice before purchasing. This enables customers to maintain a more personalized, close contact with the relevant brand at all times.

     

    infographic: India Social Commerce Market, India Social Commerce Market Size, India Social Commerce Market Trends, India Social Commerce Market Forecast, India Social Commerce Market Risks, India Social Commerce Market Report, India Social Commerce Market Share

     

    INDIA SOCIAL COMMERCE MARKET COMPETITIVE LANDSCAPE

    The government’s backing of policy efforts under Make in India has resulted in enormous start-up-based recognition and inclusion in India’s Social Commerce ecosystem.

     

    Indian consumers now account for a sizable share of worldwide social media platform users and are a crucial target market for these platforms’ expansion.

     

    This tremendous surge in the number of individuals with internet connectivity has also resulted in a significant surge in e-commerce.

     

    Nevertheless, in terms of process marketing in the nation, the number of e-commerce users is still behind social media users by a wide margin.

     

    Social resale platforms including GlowRoad, Shop 101, Meesho, Bulbul, and SimSim fuel the dominant model of social commerce that has arisen in India.

     

    These activities were found via applications that can be obtained for free and primarily target the growing number of mobile users looking to supplement their income.

     

    The app user is known as the resellers. Meesho, India’s largest marketplace for longtail items, has been one of the most anticipated Social commerce websites in India. Our goal is to help 100 million Indian small businesses prosper online.

     

    The marketplace gives small businesses, including SMBs, MSMEs, and individual entrepreneurs, access to millions of customers, a choice of over 100+ categories, pan-India logistic support, payment systems, and client service abilities, allowing someone to to run their businesses more efficiently on the Meesho ecosystem.

     

    DealShare is another s – commerce site and setup that aims to reinvent commerce for another billion people. It provides relevant portfolios at affordable costs as well as a fun shopping environment with vernacular browsing.

     

    It is a B2C hyperlocal e-commerce company that was founded on September 5th, 2018. DealShare is presently available in five states and more than thirty cities. It is the country’s sole e-commerce enterprise that serves the general public.

     

    INDIA SOCIAL COMMERCE MARKET COMPANIES PROFILED

     

    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2021-2026
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2021-2026
    19 Market Segmentation, Dynamics and Forecast by Application, 2021-2026
    20 Market Segmentation, Dynamics and Forecast by End use, 2021-2026
    21 Product installation rate by OEM, 2021
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2021
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix

     

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