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Tobacco is an agricultural product made from tobacco leaves that have been cured. It includes the extremely addictive stimulant nicotine and is found in a variety of products, including cigarettes, cigars, and chewing tobacco.
The packaging is crucial because it acts as a moisture barrier and finely protects the packed tobacco from odour transfer, germs, and degradation. Several governments have embraced the notion of simple packaging to limit tobacco usage in their own country.
Tobacco packaging makers have very little room to innovate and develop new package items as a result of this. However, the packaging items are the sole way for tobacco products to be promoted. Hence, packaging firms take every chance to produce appealing packaging items that fulfils all the regulatory criteria.
India Tobacco Packaging Market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2026, registering a CAGR of XX% from 2022 to 2027.
Wills Navy Cut Regular size filer cigarettes have been introduced in select regions in the north and west India by tobacco giant ITC Ltd.
The brand was created with ITC’s goal of providing outstanding quality and value to all of its customers in mind. The new cigarettes, which have been released in a few retail cities like Mumbai and Pune, might be pushed out across the country depending on how well they do in these “test markets.”
ITC’s decision to sell the new cigarette through retailers rather than through the company’s distributor network might be part of a larger plan to de-emphasize Wills as a tobacco brand.
