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Tobacco is an agricultural product made from tobacco leaves that have been cured. It includes the extremely addictive stimulant nicotine and is found in a variety of products, including cigarettes, cigars, and chewing tobacco.
The packaging is crucial because it acts as a moisture barrier and finely protects the packed tobacco from odour transfer, germs, and degradation. Several governments have embraced the notion of simple packaging to limit tobacco usage in their own country.
Tobacco packaging makers have very little room to innovate and develop new package items as a result of this. However, the packaging items are the sole way for tobacco products to be promoted. Hence, packaging firms take every chance to produce appealing packaging items that fulfils all the regulatory criteria.
India Tobacco Packaging Market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2026, registering a CAGR of XX% from 2024 to 2030.
Wills Navy Cut Regular size filer cigarettes have been introduced in select regions in the north and west India by tobacco giant ITC Ltd.
The brand was created with ITC’s goal of providing outstanding quality and value to all of its customers in mind. The new cigarettes, which have been released in a few retail cities like Mumbai and Pune, might be pushed out across the country depending on how well they do in these “test markets.”
ITC’s decision to sell the new cigarette through retailers rather than through the company’s distributor network might be part of a larger plan to de-emphasize Wills as a tobacco brand.
According to the Union Health Ministry, the words “TOBACCO CAUSES PAINFUL DEATH” and “TOBACCO USERS DIE YOUNGER” must be shown for both smoking and smokeless tobacco products in white text on a red background.
On a black background, the words “QUIT TODAY CALL 1800-11-2356” will be shown in white lettering. The backdrop colour and hue of the textual health warning are both described.
The whole world is observing. At the Constitution Club of India in New Delhi, the Australia-India Institute tobacco control taskforce hosted a high-level introduction of its policy document on plain packaging.
The Ministry of Health and Welfare stated that it would discuss this position as a potential policy measure with other significant governmental and non-governmental players.
Through the Australia-India Institute taskforce, which was established with the goal of exchanging experiences and utilising its vast expertise and experience on plain packaging, Australia is providing technical help to India in research and lobbying.
The taskforce has been greatly fueled by the excitement of the global tobacco control community and, gratifyingly, of the Indian taskforce members.
