India Truck Market 2019-2025

November 10, 2019
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  1. India truck market is estimated at ~0.6-0.8 Million units per annum, world`s third biggest after China and US
  2. LCVs(Light commercial vehicles) account for ~65-70%% of total truck sales every year and Mahindra & Mahindra is the market leader in that segment
  3. In terms of powertrain, majority of Indian light trucks are powered by 1.5L-3L Diesel engines, whereas M&HCVs are powered by 4L-7L Engines. Manual transmission accounts for 95+% fitment, followed by AMT- WABCO is one of the biggest supplier of AMTs
  4. The adoption of alternative fueled electric trucks in India has been almost negligible so far and electrification of trucks is happening at a much slower pace as compared to US, China and Europe
  5. India truck market is battling multiple headwinds i.e. 1.the slowdown in FMCG, Pharma and Industrial production 2. the transition from BS IV (Euro IV) to BS VI (Euro VI) 3. Revision of axle norms which allow trucks to carry 25% more load, negating the increase in freight volumes. Due to these three factors the manufacturers and dealers` margins are heavily squeezed
  6. In the event of economic slowdown in India, as of August 2019 the inventory levels are at 1.5-2 months as opposed to 2-3 weeks on an average, resulting in heavy discounting across all tonnage segments and partial manufacturing plant shutdown.
  7. India truck market is extremely consolidated, three OEMs (Tata, Mahindra and Ashok Leyland) had 90% market share in FY 2019
  8. The latest entrant, Maruti Suzuki- market leader in passenger car segment, entered the light truck market in 2016 and has been aggressively expanding its presence in India, now has 300+ dealerships in a span of 3 years



India truck market grew at a CAGR of 9.8% in past five years. This infographic details sales for past 5 financial years

Commercial Vehicles hold 4% of the total market share of all vehicles sold in India. This is in comparison to a 13% market share for passenger vehicles, 3 percent for three wheelers and a massive 80 percent held by two-wheelers as of Oct 2019.




Indian truck market segmented by diesel, electric, light commercial vehicle, medium commercial vehicle freight carrier last mile delivery, and other off highway application



This info-graphic details Light truck market share in India- Tata is the market leader with 66% share, followed by Mahindra at 22% share. Maruti Suzuki has surprisingly got 10% market share - infographic


Tata Motors with its best-sellers like Ace,Ace Ex,Ace Zip followed by Mahindra`s Jayo and Optimo hold 89% share, cumulatively



The heavy truck market in India reached an all time high in FY 2019 when sales crossed 350,000 units, due to high replacement demand and continued govt infrastructure spending. But, by oct 2019 the demand has slowed down and all CV makers have registered ~20-45% decline in FY-20 so far. Falling freight rates and low freight availability are a cause of major concern among fleet operators.


Both rural and urban consumption are on decline in FY-20 and this has resulted in a severe slowdown in truck rental market in India.The truck manufacturers in India are adjusting their channel inventory, given the weak demand and  phasing out of BS-IV vehicles by March 2020. Tata and Ashok Leyland plants are working at 50-60% of their monthly capacity in Oct 2019 and will likely to continue that way till Dec 2019.


Despite all headwinds in short term, we are bullish on India`s long term truck market prospects, given upcoming scrappage policy and growing  list of infra projects.



Nov 2019-Daimler India Commercial vehicles unveiled the longest extended warranty(upto eight years or 800,000 kms) for all BSIV compliant heavy and medium duty trucks

Nov 2019– Ashok Leyland(#2 in M&HCVs in India) unveiled its entire range of BS VI compliant products- the first OEM to do so

Oct 2019– Daimler India commenced production of BS-VI-compliant heavy duty engines(OM 926) from its Chennai facility

Oct 2019–  Mahindra Group’s truck and bus division announced that it will launch BS-VI compliant range of commercial vehicles, and rolled out a new variant of its Blazo truck in the 16-wheeler category. It also said that 80% of the parts will remain unchanged from the BS-IV variant



  • The ICV(Intermediate commercial vehicle) segment , GVW of 6.2-to 16.2 tonnes accounts for 30% of India truck market and has grown at 12% CAGR in past three years. We expect multiple new launches in this segment
  • There is possibility that some customers are waiting to buy the latest Bharat Stage (BS)-VI emission standard compliant vehicles or are waiting for more incentives from vehicle makers who will be looking to sell off their BS-IV compliant stocks before the April 1, 2020 deadline
  • SIAM(Society of Indian Automobile Manufacturers) has already sought a GST relief coinciding with the implementation of BS VI as a pro-active measure to prevent vehicle sales from declining further
  • Despite positive numbers, the India truck market is expected to see a slowdown. A variety of factor like the pace of economic and industrial growth, a decline in consumption, more stringent environmental regulations are expected to weigh on CV demand in the upcoming quarters
  • Due to impending vehicle electrification, one can expect even the fiercest of competitors to collaborate together on electric vehicles



  1. Market Size and Forecast segmented by tonnage capacity, application and region
  2. Details on manufacturing facilities, existing capacity, planned increase in capacity and Key component suppliers in India
  3. Impact of BS VI emissions norms on overall supply chain
  4. All about fleet operators in India and their pain points
  5. Overall dealership structure
  6. Key consumer, technology and freight trends
  7. Recent and upcoming legislations impacting India truck market



  1. Mahindra and Mahindra
  2. Maruti Suzuki India Pvt Ltd
  3. Tata Motors
  4. Ashok Leyland
  5. Volvo-Eicher
  6. Daimler India Commercial Vehicles
Sl noTopic
1Market Segmentation
2Scope of the report
4Research Methodology
5Executive Summary
7Insights from Industry stakeholders
8Cost breakdown of Product by sub-components and average profit margin
9Disruptive innovation in the Industry
10Technology trends in the Industry
11Consumer trends in the industry
12Recent Production Milestones
13Component Manufacturing in US, EU and China
14COVID-19 impact on overall market
15COVID-19 impact on Production of components
16COVID-19 impact on Point of sale
17Market Segmentation, Dynamics and Forecast by Geography, 2020-2025
18Market Segmentation, Dynamics and Forecast by Product Type, 2020-2025
19Market Segmentation, Dynamics and Forecast by Application, 2020-2025
20Market Segmentation, Dynamics and Forecast by End use, 2020-2025
21Product installation rate by OEM, 2020
22Incline/Decline in Average B-2-B selling price in past 5 years
23Competition from substitute products
24Gross margin and average profitability of suppliers
25New product development in past 12 months
26M&A in past 12 months
27Growth strategy of leading players
28Market share of vendors, 2020
29Company Profiles
30Unmet needs and opportunity for new suppliers


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