There are very few vegan and cruelty-free Japanese cosmetic brands, particularly at the lower end of the price spectrum and in drugstores, as there is little awareness of and demand for vegan and cruelty-free cosmetics in Japan (particularly vegan). In normal drugstores and grocery stores, there may be a very little selection of vegan and cruelty-free products, if any at all.
Purchasing imported brands from the West or Korea might be simpler. Another choice, particularly for those who are cost-conscious, is online shopping. Though brands occasionally disclose information about their own rules on animal testing, this information may not always be relevant to their suppliers.
The Japan Vegan Cosmetics Market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
The vegan notion further developed in BPC and communicated from an ethical standpoint because Japan lacks the foundation to accept it. Not only do most customers concur that it is advisable to steer clear of cosmetics that have not undergone safe animal testing, but even those who support vegan and cruelty-free products are unsure about the security of these products.
According to Mintel research, being cruelty-free is not necessarily regarded as morally righteous in Japan.
As a result, it’s crucial to convey information about alternative testing techniques and the security of products made without using animals cruelly in a way that gives consumers a sense of comfort.
According to the Global New Products Database of Mintel, the proportion of vegan products varied between 1 and 3%. Not only is there little market activity, but most customers buy items from well-known companies like Lush and The Body Shop without realising they are vegan.
In a similar vein, it’s not uncommon for store employees to be ignorant of what “vegan” actually implies, even at general or specialist beauty retailers that carry such goods. One obstacle to buying ethical goods is the perception that they are pricey in Japan and on the international market.
Even though something that is “cheap” cannot be considered ethical, it is also true that items cannot be ethical without being priced sustainably.
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