LATIN AMERICA TWO WHEELER MARKET
The increase in the world’s population and its concentration in cities has had various impacts on the environment. One of the most relevant is the emission of greenhouse gases and its consequent impact on the climate system due to transport.
With 80% of its population living in urban areas and 15% of Greenhouse Gas emissions coming from that sector, Latin America, and the Caribbean need to move towards more efficient, but also clean, transportation. This will also allow it to respond to the health problems associated with air pollution, which today claims the lives of 300,000 people a year in the region.
Street bikes, also known as standard motorcycles, are the most common of all types of motorbikes ridden in India and Africa. They are preferred by new beginners not only because they are cost-effective and offer high mileage, but also because they can be easily repaired, and the damage done to such bikes is minimal owing to the minimal bodywork of these motorcycles.
Two-wheeled vehicles are among the preferred modes of transport. These are both non-motorized vehicles (e.g., bicycles) and motorized vehicles (power two- or three-wheelers, PTW), which also include three-wheelers. In urban conditions, electric vehicles are gaining popularity, as they are part of the policy to reduce exhaust emissions.
There has been a recent technological trend running within the Two-wheeler markets which is the ABS Integration at various levels. The system constantly measures the speed of individual wheels with its speed sensor. The system controller takes over during braking in case the measured wheel speed deviates from the system’s predicted wheel speed.
LATIN AMERICA TWO-WHEELER MARKET DYNAMICS
Motorcycle use for utilitarian trips in Latin American cities has grown significantly in recent years. While leisure use of motorcycles predominates in developed countries, use for utilitarian trips is more prevalent in developing countries. Recent increases in ownership rates for motorcycles, as for all motorized vehicles, are particularly pronounced in emerging markets.
Although most growth has occurred in Asia, motorcycles have become increasingly ubiquitous in Latin American countries. For example, while auto sales in Brazil increased four times between 1992 and 2007, motorcycle sales increased by a factor of 12 during the same period. The Brazilian city of São Paulo witnessed an increase from a fleet of 50,000 motorcycles in 1990 to 500,000 in 2007. In Colombia, motorcycle sales increased by 38% from 2010 to 2011.
Because of reduced travel times in urban areas versus public transport, and lower costs and greater mobility versus the automobile, income-generating activities of motorcycle taxi and urban delivery have grown in recent decades in Brazil. While Silva et al. maintain that growth in these activities have increased income and quality of life in Brazilian cities, Vasconcellos states that populist politics in Brazil emphasize job creation related to motorcycles while ignoring the social costs of this mode.
Bike sharing systems (BSS) have proved to be a strong ally of sustainable development in many ways, such as promoting health and well-being, improving mobility, supporting gender equality, saving resources, and decreasing carbon footprint. By the end of 2019 there were 92 Public Bike Sharing Systems operating in 11 countries of Latin America. Brazil stands out with 42 systems, followed by Colombia and Mexico with 18 and 15 systems, respectively.
LATIN AMERICA TWO-WHEELER MARKET SEGMENTATION
The Latin America Two-Wheeler Market can be segmented into following categories for further analysis.
By Vehicle Infrastructure Type
- Two Stroke Motorcycles
- Electric Two Wheelers
By Fuel Integration / Structure Type
By Technological Usage Type
- Sports Technology
- Enduro Type
- Chopper Type
- Classic Type
- Commuter Type
- Military Integrations Type
By Engine Capacity
- Up to 125 cc
- 126 – 250 cc
- 251 – 500 cc
- Above 500 cc
By Transmission Type
- Manual Transmission
- Automatic Transmission
- Self-Drive / Autonomous Transmission
By Regional Classification
- Costa Rica
- El Salvador
RECENT MARKET TECHNOLOGICAL TRENDS IN LATIN AMERICA TWO-WHEELER MARKET
There can be an increased usage statistics seen in the Latin American two-wheeler manufacturers through the integration of mopeds and gearless vehicles being brought within the market. There has also been a recent electrification being aimed within the Latin American market as it aims to push the manufacturing of EVs as a part of global sustainable efforts.
Canada’s Damon Motors has announced a strategic alliance with Auteco Mobility to deliver smart, connected electric motorcycles to the Latin American market. The two companies plan to collaborate for sales and support of Damon-branded motorcycles, including Damon’s flagship Hyper Sport superbike as well as the development and manufacturing of new Damon products specifically designed to meet the needs of Latin American riders.
Electric vehicles offer the benefits of reduced urban air pollution and reduced CO2 emissions, although the latter depends on how electricity is being generated. Africa’s growing cities are experiencing severe and increasing levels of air pollution. Premature deaths in Africa resulting from air pollution (ambient particulate matter), while lower than in China, are rising rapidly.
Additionally, Auteco plans to license aspects of Damon’s Co-pilot safety technology for use in their own Victory branded motorcycles. The Damon Co-pilot system is the first adaptive 360-degree safety warning system in the motorcycle industry. Damon’s high-performance Hyper Sport has captured the imagination of Latin American riders who crave safer, technologically advanced, electric motorcycles.
There has also been increased technological miniaturisation being done to provision e bikes at a lower framing adaptability. Main innovation is about the frame. There is no other electric bike (or regular bike) like this one, with this frame. Batteries and the whole electronic system are on it. There are also LED lights on it, white for the front and red in the back. And the frame can also carry many different accessories, depending on the rider’s preference.
The Latin America Two-Wheeler market has been under constant technology adoption and automated control system implementation within the two-wheeler market. The major stakeholders are involved in implementing new strategies of technology to have a better and safer ride for the customers. The demand for Made in India vehicles within these countries has been on the rise in recent days with Bajaj Auto and TVS Motors being the most prominent and preferred two-wheeler suppliers in these countries.
The Localised manufacturing company of Motomel SA has been a prominent contributor to the local efforts of successful manufacturing capability through indigenisation. Motomel is an Argentine company with 25 years of experience, based on a path of quality and permanent improvement, which makes it the undisputed leader in the motorcycle market.
The latest launch of the Motomel SA has been the Blitz 110 Automatic version which presents a totally renewed design, with a young and urban style: with fun and varied graphics for men and women of today. Equipped with an automatic gearbox, a new beacon system, two-seater double-stitched seat and non-slip material, a spacious helmet box, full dash, and a wide range of colour combinations.
The other Latin American based manufacturer of two wheelers is Dafra Motos which has recently launched the Horizon 150 Sports model based two-wheeler. The Horizon 150 refers to the identity of the high displacement models in this category, with lots of chrome and rounded lines, but offering modernity in items such as FH-CBS brakes, light alloy wheels, LED flashlight and a panel combining analogue and digital displays.
- Bajaj Auto Limited
- Honda Motor Co Ltd
- Dafra Motos – Itavema S/A
- Kawasaki Motors Manufacturing Corporation
- Lifan Industry
- Motomel SA
- Shineray Do Brasil SA
- TVS Motor Mexico
- Wanxin Group International
- Zanella Hnos and Cia SACIFI
- Zongshen Industry Group Co Ltd