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All kinds of minute plastic particles (less than 5mm) that are purposefully introduced to cosmetics and personal care items are referred to as “microplastics.” They are frequently employed as fillers or as emulsifying agents.
Products that come in direct touch with our eyes and mouth, such as mascara, lipstick, foundation, and face powder, might contain a lot of microplastics.
There is therefore a need in the business to produce goods without such microplastics.
The Global Microplastic-free Cosmetics market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2022 to 2030.
In order to assist Personal Care formulators in reducing the impact of shampoos, conditioners, handwashes, and other rinse-off shower and bath products on marine and river life, Clariant now offers a naturally produced, quickly biodegradable opacifier.
A significant opacifying performance even at low concentrations is provided by the new Plantasens OP 95, a microplastic-free alternative that gives shampoos and liquid soaps a creamy white appearance
Beyond packaging, there is a rising demand from consumers for biodegradable cosmetic ingredients, and legislative efforts to outlaw microplastics are taking shape.
The most widely-used opacifiers, which are not biodegradable, are classified as microplastics under an EU/EEA legislative proposal, and if limits are implemented as anticipated, they will be prohibited from rinse-off formulations.
Plantasens OP 95, which is readily biodegradable, provides formulators with a convenient, sulfate-free drop-in solution for opacifying a variety of hair and body care applications and encouraging environmentally conscious consumer behaviour.
It can help companies who make products respond to trends and add new claims to their rinse-off formulas. Additionally, perfect viscosity can be attained without the use of rheological agents, which reduces the complexity of the formulation.
L’Oréal has also entered into several partnerships to further its efforts to produce microplastic-free cosmetics. The company has partnered with the Plastic Odyssey, a research and development project that focuses on developing new technologies to recycle plastic waste and turn it into sustainable products.
In addition, L’Oréal has partnered with the Ellen MacArthur Foundation to develop a “circular economy” for plastic packaging, which would reduce plastic waste.
Other companies have also made strides in the microplastic-free cosmetics market. Estee Lauder announced its commitment to becoming a “zero plastic company”. The company has since invested in research and development to reformulate its products to be free of microplastics. Additionally, the company has partnered with TerraCycle to develop a circular economy for plastic packaging.
Unilever has invested in a project to develop microplastic-free face masks. The company is also investing in research to develop new technologies to reduce plastic waste and turn it into sustainable materials.
Another important partnership in the microplastic-free cosmetics market is the collaboration between Unilever and the Plastic Soup Foundation. This partnership is focused on the development and implementation of sustainable alternatives to microplastics, as well as on raising awareness of the issue of plastic pollution.
Through this partnership, Unilever has committed to replacing plastic microbeads with natural biodegradable materials in its products.
The Unilever-Plastic Soup Foundation partnership has also led to the creation of the “Plastic Free Beauty” campaign, which has raised awareness of the issue of plastic pollution and has encouraged the development of sustainable alternatives to plastic microbeads.
Other partnerships in the microplastic-free cosmetics market include the collaboration between Procter & Gamble and the IUCN, which is focused on developing natural alternatives to plastic microbeads and raising awareness of the issue of plastic pollution.
Overall, the demand for microplastic-free cosmetics is growing, and companies are investing in partnerships and acquisitions to meet this demand.
Through these partnerships and investments, companies are developing new products and technologies that are free of microplastics and more sustainable. As the trend continues, it is likely that more companies will enter the market and expand their product lines.
In conclusion, the microplastic-free cosmetics market is growing rapidly and companies are responding to the increased demand by investing in partnerships and acquisitions to develop new products and technologies. These investments are helping to create