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Batteries are a critical component of every vehicle and motorcycles are no exception to that. Their prime purpose was and still is to empower SLI(starting, lighting and ignition), but now batteries also have to be strong enough to power on-board electronics and complete propulsion unit in case of electric motorcycle.
Motorcyles are largely used as an affordable means of commuting in Asia, unlike Europe and US where they are predominantly used for touring and adventure purpose.
The global electric motorcycle market is still in infancy stage and will only get to reasonable size in medium term. There are multiple startups in many countries working on electric motorcycles but very few products can be called practical at this point of time.
In April `19 , the four biggest Japanese manufacturers Honda, Kawasaki, Suzuki and Yamaha announced to work together towards standardizing battery swapping technology for electric motorcycles. This is a significant step taken by the leading manufacturers and will be pivotal in establishing consumer confidence in electric motorcycles, especially because Honda is a part of this consortium.
In terms of motorcycle lead-acid battery market, the arrival of BS VI emission norms in India(world`s biggest motorcycle market) has necessitated light-weighting,improved power density and higher voltage handling capacity.
Honda is the global market leader of motorcycle market. It had 27% share of global and 31% share of Asian motorcycle market. It`s 100-125cc motorbikes serve as reliable daily commuters for millions of Asian consumers.
Any changes in Honda`s two-wheeler battery spec and technology will have direct impact on OE as well has replacement demand.
Yamaha is the second biggest global motorcycle manufacturer with 9% global share and 11% share in the Asian market.
The global motorcycle battery market is largely concentrated in Asia(>90% share), with Europe and American continent accounting for <8% share cumulatively.
India and China alone account for ~60% of global new motorcycle battery sales i.e., ~37-40 M units. ASEAN countries account for 22-25% and several other countries account for remaining 18-20%.
In India, there is a growing demand for >200cc motorcycles in urban markets (top 8, tier-1 cities) of India. The OEMs see higher margin in this segment and now that fuel injection fitment will grow, we can expect 20+ all new >200cc motorcycles in the market between 2019-2025.The batteries of these bikes are ~30-40% more expensive than 110-125cc.
It must be noted that the best-selling motorcycles in India are priced at $600-$900 per unit which is 25-35% less than ASEAN Countries and 60-75% less than in Europe and US.
The superbike(>650 cc and >$7,000 ) market in India, although estimated at ~$80 Million in 2019 has now started declining. The batteries used in these motorcycles are typically of 12Ah and above with avg B-2-B price of $12-$15 per unit.
The 100-110CC scooters/motorcycles have 3-4Ah battery whereas the 200-500CC motorcycles are equipped with 8-14Ah battery.
The global motorcycle battery market is estimated at $XX Million in 2019 and $YY Million by 2025.
The global motorcycle battery market is fragmented with numerous players occupying very little market share. However, companies like Exide and GS Yuasa have significant market share due to wide global presence,strong distributor network and diverse product portfolio.
GS Yuasa is world’s top 1st motorcycle battery seller which, generated revenue of $850M in Japan and $1.5B from exports of lead acid batteries.
Tianneng battery group has highest gross margin profit of $314M followed by GS Yuasa of $233M.
Amara Raja has 16.4% of gross margin profit and high average profit comparatively.
In 2022, GS Yuasa will reach $4.45B of net sales and EBIDTA will be 6% at ROE of 8% as company’s prediction
Tianneng group gross profit increased approximately 15.9% about $725M in 2019 from $625M in 2018.
In India, the share of unorganized battery manufacturers is ~20-25% of total automotive battery market. To counter unorganized battery manufacturers, the organised players are promoting budget brands at competitive pricing and shorter warranty period. They are also expanding distribution network in the semi-urban and rural markets- the biggest market for unorganized players, where consumer awareness and purchasing power is among the lowest. Many OEMs are also looking to launch tubular batteries in the adjacent E-rickshaw/electric three wheeler market.
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