GLOBAL MOTORCYCLE BATTERY MARKET

INTRODUCTION

Batteries are a critical component of every vehicle and motorcycles are no exception to that. Their prime purpose was and still is to empower SLI(starting, lighting and ignition), but now batteries also have to be strong enough to power on-board electronics and complete propulsion unit in case of electric motorcycle.

 

MARKET DYNAMICS

Motorcyles are largely used as an affordable means of commuting in Asia, unlike Europe and US where they are predominantly used for touring and adventure purpose.

The global electric motorcycle market is still in infancy stage and will only get to reasonable size in medium term. There are multiple startups in many countries working on electric motorcycles but very few products can be called practical at this point of time.

In April `19 , the four biggest Japanese manufacturers Honda, Kawasaki, Suzuki and Yamaha  announced to work together towards standardizing battery swapping technology for electric motorcycles. This is a significant step taken by the leading manufacturers  and will be pivotal in establishing consumer confidence in electric motorcycles, especially because Honda is a part of this consortium.

In terms of motorcycle lead-acid battery market, the arrival of BS VI emission norms in India(world`s biggest motorcycle market) has necessitated light-weighting,improved power density and higher voltage handling capacity.

 

HONDA`S DOMINANCE IN ASIA EX CHINA

Honda is the global market leader of motorcycle market. It had 27% share of global and 31% share of Asian motorcycle market. It`s 100-125cc motorbikes serve as reliable daily commuters for millions of Asian consumers.

 

honda market share in asian countries

 

 

Any changes in Honda`s two-wheeler battery spec and technology will have direct impact on OE as well has replacement demand.

 

Yamaha is the second biggest global motorcycle manufacturer with 9% global share and 11% share in the Asian market.

 

 

MOTORCYCLE BATTERY MARKET SEGMENTATION

 

How is the motorcycle battery market segmented

 

TOP 10 BEST-SELLING MOTORCYCLES GLOBALLY, EXCLUDING CHINA AND THEIR BATTERY CAPACITY

 

Sl noCountryBrandModelEstimated annual sales-FY 2019
(`000 Units)
Engine capacity(CC)Battery size(Ah)
1IndiaHondaActiva3,000110-1254
2IndonesiaHondaBeat3,4001104
3IndiaHeroSplendour2,8001003
4IndonesiaHondaVario 125 & 1502,400125-1505-7
5IndiaHeroHF Deluxe1,9001003
6Multiple ASEAN countriesHondaScoopy1,8401105
7Multiple ASEAN countriesYamahaN Max1,200125-1557
8IndiaHondaCB Shine1,0001254
9IndiaBajajPulsar Series925135-2205-8
10IndiaHeroPassion9101003

 

 

MARKET SIZE AND FORECAST

The global motorcycle battery market is largely concentrated in Asia(>90% share), with Europe and American continent accounting for <8% share cumulatively.

 

India and China alone account for ~60% of global new motorcycle battery sales i.e. ~37-40 M units. ASEAN countries account for 22-25% and several other countries account for remaining 18-20%.

 

It must be noted that the best-selling motorcycles in India are priced at $600-$900 per unit which is 25-35% less than ASEAN Countries and 60-75% less than in Europe and US.

 

The 100-110CC scooters/motorcycles have 3-4Ah battery whereas the 200-500CC motorcycles are equipped with 8-14Ah battery.

 

The global motorcycle battery market is estimated at $XX Million in 2019 and $YY Million by 2025.

 

 

COMPETITIVE LANDSCAPE

The global motorcycle battery market is fragmented with numerous players occupying very little market share. However, companies like Exide and GS Yuasa have significant market share due to wide global presence,strong distributor network and diverse product portfolio.

 

In India, the share of unorganized battery manufacturers is ~20-25% of total automotive battery market. To counter unorganized battery manufacturers, the organised players are promoting budget brands at competitive pricing and shorter warranty period. They are also expanding distribution network in the semi-urban and rural markets- the biggest market for unorganized players, where consumer awareness and purchasing power is among the lowest.Many OEMs are also looking to launch tubular batteries in the adjacent E-rickshaw/eelctric three wheeler market.

 

COMPANY PROFILES
  1. Exide Industries Limited
  2. Amara Raja Batteries Limited
  3. Base Corporation Limited
  4. SF Sonic Batteries
  5. TATA Autocomp GY Batteries Private Limited
  6. Scorpion Battery, Inc
  7. EnerSys Energy Products Inc.
  8. GS Yuasa International Ltd
  9. MotoBatt Limited
  10. VARTA Automotive
  11. FIAMM Energy Technology S.p.A.

 

 

THIS REPORT WILL ANSWER THE FOLLOWING QUESTIONS
  1. How big is the motorcycle replacement battery market as compared to OE market?
  2. The growth in 200cc+ motorcycle segment in India and overall battery capacity post BS VI in 2020
  3. Which country and battery segment generates biggest motorcycle replacement battery demand per annum ?
  4. How is the aftermarket battery value chain different in India and China?
  5. A detailed assessment of Chinese motorcycle battery market and the impact of ban on ICE motorcycles in major cities ?
  6. What will be the impact of growth in electric motorcycle sales on battery market?
  7. Major issues faced by battery manufacturers and how they plan to overcome it?
  8. Competitive landscape in highly unorganized replacement battery market and organized OE market
  9. Which countries account for majority of motorcycle battery manufacturing?
  10. Opportunity in battery e-retailing in all major countries
  11. Global outlook on availability of raw materials like Lead and Lead alloy
  12. Developments in battery recycling and its impact on overall ecosystem
  13. The impact of Indian and Chinese economy slowdown and tariff war on motorcycle battery market
  14. How will on-demand micro-mobility,metro expansion and ride hailing impact motorcycle sales in Asia?
  15. The growth potential of battery swapping for electric two wheelers, will it generate additional demand?

 

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Sl noTopic
1Market Segmentation
2Scope of the report
3Abbreviations
4Research Methodology
5Executive Summary
6Introduction
7Insights from Industry stakeholders
8Cost breakdown of Product by sub-components and average profit margin
9Disruptive innovation in the Industry
10Technology trends in the Industry
11Consumer trends in the industry
12Recent Production Milestones
13Component Manufacturing in US, EU and China
14COVID-19 impact on overall market
15COVID-19 impact on Production of components
16COVID-19 impact on Point of sale
17Market Segmentation, Dynamics and Forecast by Geography, 2020-2025
18Market Segmentation, Dynamics and Forecast by Product Type, 2020-2025
19Market Segmentation, Dynamics and Forecast by Application, 2020-2025
20Market Segmentation, Dynamics and Forecast by End use, 2020-2025
21Product installation rate by OEM, 2020
22Incline/Decline in Average B-2-B selling price in past 5 years
23Competition from substitute products
24Gross margin and average profitability of suppliers
25New product development in past 12 months
26M&A in past 12 months
27Growth strategy of leading players
28Market share of vendors, 2020
29Company Profiles
30Unmet needs and opportunity for new suppliers
31Conclusion
32Appendix

 

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