Global On Demand Boat Rental Market 2019-2025

July 6, 2020
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  1. Europe is and will remain the biggest on-demand boat rental market in 2020 and 2025
  2. In US,in 85% cases, when boaters do not own a boat they borrow one from a friend or a relative.Renting happens in just 8% of overall cases
  3. On-demand boat rental services are now available in more than 184 countries globally, the number of boats listed on these platforms have grown by 9X in the past 5 years
  4. In terms of fleet size,Croatia alone accounts for 20% of global on-demand boat rental fleet followed by Greece with 15% and US for just 8%
  5. Post COVID-19,due to social distancing rules,boating will see increased usage as a recreational activity due to the nature of the activities
  6. Many on-demand boat rental operators have seen organic growth in EU without heavy marketing push
  7. The boat owners` revenue  was 70-75% of total revenue generated and there are quite a few success stories on how many owners have now added 2 to3 boats to get additional income
  8. Small unorganized players are an immense threat to the growth of on-demand boat rental market and high borrowing from Friends/family is a major market restraint


The emergence of Airbnb and Uber has laid the groundwork for sharing economy to thrive. On-demand boat rental is just one example of that. They have made the idea of sharing more acceptable which allows for better utilization of resources, be it an idle car, house, office or even boating for that matter.

Most of the private boats in the US and Europe sit unused for ~90% of the year, and with maintenance, taxes, marina rental and other expenses make ownership incredibly expensive for the value it offers. This is the biggest reason why boats have a strong potential to grow in the booming sharing economy. For every boat owner in US and Europe, we believe there will be ten people who can pay for renting a boat just to get an experience of being in the water.


The traditional boat rental companies, only offered weekly and monthly rentals, leaving out a large chunk of consumers who want it just for the sake of experience, maybe a day or even a few hours. This market gap has allowed the on-demand boat rental to flourish and scale up faster than anybody imagined.


 As we are already seeing by the growing popularity of mobility as a service as opposed to car ownership’s, reason being simple, the millennial population believes in experiencing things rather than owning things. They want to create memories which can be captured in their phones, shared and talked about on social media without pinching their pocket. However, the biggest challenge for on-demand boat rental operators is to develop awareness about this industry.



As per our own assessment, there are ~16.7 million registered boats in the US which are used less than 10% in a year. This provides a huge PARC population of boats which could be rented out. The rentals usually vary from ~$100 to $1500 a day depending on the kind of boat selected, which is certainly not unaffordable for >50% of US households who earn >$50,000 a year.


” The Global Boat Rental market will be a $ 440 Million Opportunity by 2025, the market volume will have similar growth as the market value as the average ticket size will not be subject to high degree of change “


The operators usually generate revenue by charging a commission from boat owner, renter and the crew. The boat owners can use this opportunity to reduce the financial burden of boat ownership. All of this added with an asset-light model of boat rental operators makes for a lucrative market opportunity.

On-demand boat rental is a small derivative of the global boat rental market.Some market reports claim that, the boat rental market size is more than $25 Billion per annum. We believe that`s completely inaccurate and for that to happen at-least a few vendors should have annual revenues to the tune of Multi- hundred Million dollars. As of Nov 2019, we are not aware of any such vendor.



There are more than 10 operators (mostly start-ups) in the US and Europe market. They all have a similar business model with varying number of locations and users. Boatsetter is present in more than 300 locations around the U.S. since it just whereas Sailo has almost 5,000 boats across the U.S. and Europe. Getmyboat is one of the biggest operators in this market with XX% market share. The market seems so lucrative to traditional marine stalwarts like Yanmar, that it has also invested in one of the startups.

Almost all major players want to expand in lesser explored high potential markets like Africa, Middle East, Asia and are constantly working to improve the Website and App to make it a seamless experience



  1. Get my boat
  2. Sailo
  3. Boatsetter
  4. Zizoo
  5. Click And Boat
  6. Boatbound
  7. BoatBureau
  8. SamBoat
  9. Ocean Serenity
  10. Nautal


Sl noTopicSlide
1Market Segmentation4
2Executive Summary7-12
3Introduction13 onwards
4Insights from Industry Stakeholders14
5On-demand boat rental user base in US and Europe15
6Top 10 on demand boat rental locations worldwide16
7Expansion of on-demand boat rental in past 5 years17
8Boat fleet available for on-demand boat rental, by region18-20
9Recreational boat user profile in US and Europe21-24
10Boat rental user profile in US and Europe25
11COVID-19 Impact on demand boat rental market26
12Competition from unorganized boat rental in US and Europe
13Market Size ,Dynamics and Forecast By Geography29-53
14Market Size ,Dynamics and Forecast By Rental duration55-60
15Market Size ,Dynamics and Forecast By Boat length61-70
16Market Size ,Dynamics and Forecast By Boat type72-73
17Competitive Landscape74-76
18Funding in the industry77-78
19Future expansion plans79
20Profitability of vendors80-81
21Market share of major vendors-201982
22Company Profiles83-93
23Unmet needs and Market Opportunity for new vendors in on demand boat rental market94


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