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A typical water scooter called Personal Watercraft (PWC) is a recreational watercraft. Categories of Personal Watercraft are: ‘Sit-Down’ and ‘Stand-Up’ configurations where Sit-Down is the most popular configuration where a rider uses the watercraft mainly sitting, enabling two or more people to be on-board the water scooter. The ‘Stand-Up’ style allows the rider to use the watercraft while standing.
The market for Personal Watercraft is diverse in which all the four configurations like- One Seater, Two Seater, Three Seater, and Multi Seater thrive in the market.
The use of the water scooter is not limited to enjoyment purposes only. These scooters are the predominant part of the Water Sports society and in non-recreational tasks, generally comprising of Jet Ski fishing, rescue missions as they are small, fast, and easy to operate, law enforcement over the water because of their smooth mobility. With some additions to the watercraft, it is also used as surface targets by some countries and distance measurements for water sports.
Therefore, the huge demand generated for this product and the potential it holds for making a profitable market makes it important to understand the dynamics and mechanics of the global industry associated with it.
With various modifications, inventions, laws being imposed in concern with the emissions, speed, and hazards affiliated with it, this market is full of opportunities at every corner.
The major push factors behind the Personal Watercraft market can are:
The Personal Watercraft market is a vast marketplace and the variety of needs associated with it with multiple configurations available.
The Personal Watercraft, based on seat capacity, can be divided as One Seater, Two-Seater, or three-seater. However, four-seater water scooters are also available, also referred to as family jet ski. Typically, another configuration of this watercraft is Stand-up which is generally put in use for performing stunts and maneuvers.
The different sizes and capacities make them suitable for everyone based on end-use. One seater might be suitable for Sports Racing while a two-seater might come in handy for officers performing patrolling over the waters.
Interestingly, this segmentation is also the end-use segmentation of the market. Modifications in the water scooter result in RWC, i.e., Rescue watercraft for use in Rescue missions in seas, which is now in immense demand because of the power and agility of the personal watercraft and its ability to perform in ranging environments.
With the signing of two new primary dealers for the Kawasaki Jet-Skis personal watercraft range (PWC), Kawasaki Watercraft UK, trading as boat dealership Boats.co.uk, has strengthened its dealer network for the Kawasaki Jet-Skis PWC range.
Bates Wharf, with locations in Swanwick and Chertsey, and Ideal Boats, with a location in the Pwllheli Powerboat Centre in Gwynedd, North Wales, are the two new dealers. Both organisations have inked agreements to become principal dealers for all Kawasaki Jet-Ski craft, including sales, service, and after-sales support.
Both dealers have good reputations and excellent aftercare attitudes, which are uncommon in this market, therefore they are quite thrilled about new relationships.
The fleet includes multi-seat and stand-up Jet-Skis with a variety of supercharged or normally aspirated four-cylinder engines, as well as four-stroke Kawasaki marine engines with power outputs ranging from 150 to 300 horsepower.
With covid limiting many from travelling abroad in recent years, there has been a spike in demand for boats and personal watercraft in the United Kingdom, creating the need for new water-related activities closer to home. This is a pattern that is likely to persist.
The PWC Market is divided mainly into regions of North America, the Asia-Pacific region, Europe, and the rest of the world.
The highly disposable income is a strongly associated factor with the PWC market. The United States, which satisfies the stated criteria, is, therefore, considered to be the prominent marketplace for water scooters.
The growing tourism in the Asian-Pacific region is the driving factor for the tremendous increase in sales of Personal Watercraft. The major contributing countries of the region are China and India, owing to enormous population, globalization, and increase in the standard of living as well. Also, the climbing investment in Water Sports and recreational activities of the European region estimates a promising growth.
Covid-19 has impacted every industry in the market by halting manufacturing processes or hurdles in the supply and demand chain. Although the leisure time among people has increased in the meantime, the sales of PWC observed a decline in their graph which made manufacturing of PWC vulnerable with risks and fewer opportunities. Nevertheless, with uplifting lockdowns and vaccination drives, a promising market is set to recover from previous damages.
After understanding the various dynamics associated with the same market, it is visible that the positives counterweight the negatives associated with Personal Watercraft. Besides, the various innovations and advancements in engines have reduced the emissions of pollutants significantly. With a lighter body and faster-efficient engines, optimistic demand by tourism and law enforcement bodies is expected.
New products entering the market like Sea-Doo DTX have astonishing features of the digital display and a debris-clearing pump installed in the watercraft itself. Kawasaki Jet Ski SX-R is one of its kind made-up of four-stroke standup is a breath-taking PWC’s model, attracting people with disposable income to invest.
Not only this, a wide range of customer interests are already present in the market as discussed before, and that’s why, demand for Yamaha GP 1800R SVHO, a racing PWC, might be on the rise seeing an upsurge in water racing events.
The additional safety apparatus available in the PWC itself make it an optimum choice for individual amusement, tourism, and another agency. Not only this, various companies like SeaDoo are trying out insightful designs in PWC body, specifically, on creating more space and providing better comfort. With these indications, a propitious growth is expected in the forecast period.
Numerous additions, features, and innovations for personal watercraft such as Fiberglass, embedded Magnetic compass, Nylon Ropes, GPS, and many more facilities which come installed in PWC’s are encouraging the sales.
New developments like Yamaha filing patents and installing Jet Propulsion systems for their Jet-Ski are opening opportunities for enhancement in designs and performance of PWC. This comes in place for making a compact and lightweight jet-propulsion device that can work independently, without interfering with the normal function of a non-motor propelled operated PWC.
Additionally, the development of these jet-propulsion devices might come in handy for divers as they can also be attached to a diver’s legs for a better experience under the water surface.
Not only this, Sea-doo has remastered its PWC designs, by making more space for the aft deck. The benefits of this feature may enable passengers to sit on the back of the PWC area and use it like a boat’s swim platform. Also, one can stand on the space created and use it as a casting platform for fishing.
People, with more disposable income, recognize the health benefits with it such as Strengthening Muscles and improvement in cardiovascular health, and therefore, hopeful demands are expected on health grounds also.
With all the positive observation, it is important to understand the hazards and additional hurdles related to the product. Although the engines of PW have advanced since 1960 when they were first introduced, with the concern of emissions of PW regarding pollution, limitations are imposed by governments in the use of the watercraft on specific grounds.
